Exam 7: Information Systems Within the Organization

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When a sales lead makes their first order and becomes a customer, they become a candidate for a__________application that will help support them as customers.

(Short Answer)
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The last phase of the customer life cycle is the _________ process, when companies try to categorize customers in order to win- back high- value customers.

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ERP systems provide a __________process view of an organization.

(Multiple Choice)
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__________is software that integrates all of the processes that touch a customer.

(Short Answer)
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ERP blueprints have only a few basic business processes in them.

(True/False)
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One of the benefits of EAI software is that it:

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Customer Relationship Management (CRM) would be an example of a cross- functional system.

(True/False)
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When a salesperson enters a customer order and verifies the customer's credit they are using a functional application from the __________information systems.

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Manufacturing activities include raw materials, goods in process, and finished goods.

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Lead tracking is an application that is traditionally run in the functional area of:

(Multiple Choice)
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A __________ is a list of the materials that comprise a product.

(Short Answer)
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__________ applications are CRM components that are designed turn sales prospects into customers by keeping track of sales leads and customer responses.

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Brand management systems are an example of a rare functional system.

(True/False)
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Systems that integrate all of an organization's core processes are called________ systems.

(Short Answer)
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If the order entry system defines part numbers using a 6 digit code and the MRP system defines part numbers using an 8 digit code, the data must be__________ in order for the two systems to share data.

(Multiple Choice)
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________software enables a gradual move to ERP.

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EAI requires full departmental integration.

(True/False)
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Finding a vendor and negotiating a price for raw materials for production would be an example of a(n) __________in Porter's value chain model.

(Multiple Choice)
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__________were developed to solve the problems associated with islands of automation.

(Short Answer)
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The first task in an ERP implementation is to model business__________ .

(Short Answer)
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