Question 1

A marketing message is a special type of an attitude object.

Accepted Answer

A) True 
 B)False  True

Question 2

Bill is watching a television show. When an advertisement comes on, he has a predisposition to respond to that advertisement in a favourable or unfavourable manner. This predisposition is referred to as a(n) .

Accepted Answer

A)  promotional cheer 
B)  promotional hype 
C)  advertisement potential 
D)  attitude toward the advertisement 
E)  promotional influence 
A)  promotional cheer 
B)  promotional hype 
C)  advertisement potential 
D)  attitude toward the advertisement 
E)  promotional influence D

Question 3

List and describe three attitude changes that researchers may be interested in tracking over time?

Accepted Answer

• Changes in different age groups: Attitudes tend to change as people age (a life- cycle effect). In addition, cohort effects occur, where members of a particular generation .
-Scenarios about the future: Consumers are frequently tracked in terms of their future plans, confidence in the economy, and so on. These measures can provide valuable data about future behaviour and yield insights for public policy. For example, people tend to overestimate how much they will earn after retirement, which is a potentially dangerous miscalculation.
-Identification of change agents: Social phenomena can change people's attitudes toward basic consumption activities over time. For example, Al Gore's movie An Inconvenient Truth certainly fuelled the sustainability movement. Or consumers' likelihood of desiring a divorce may be affected by such facilitators as changes in the legal system that make this action easier, or by inhibitors, such as the prevalence of AIDS and the value of two paycheques in today's economy

Question 4

The experiential hierarchy of effects highlights the idea that attitudes will not be affected by such intangible product attributes as package design nor even by the brand name.

Accepted Answer

A) True 
 B)False

Question 5

The advertiser decided to draw on the emotional reactions of consumers to market a new soft toffee. To do this he focused on intangible attributes of the toffees for packaging, advertising and even the development of a new brand name. This focus was based on the experiential hierarchy of effects.

Accepted Answer

A) True 
 B)False

Question 6

Affect refers to the way consumers feel about an attitude object.

Accepted Answer

A) True 
 B)False

Question 7

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

Accepted Answer

A)  call them with additional information to support purchase 
B)  send them to an information website 
C)  avoid them, and let their emotions settle down 
D)  if they call, immediately refund their purchase 
E)  defend your position; you have done nothing wrong to them 
A)  call them with additional information to support purchase 
B)  send them to an information website 
C)  avoid them, and let their emotions settle down 
D)  if they call, immediately refund their purchase 
E)  defend your position; you have done nothing wrong to them

Question 8

If Ford Canada is paired repeatedly with images of success, advertisers are probably attempting to form an attitude through instrumental conditioning.

Accepted Answer

A) True 
 B)False

Question 9

Rather than selling someone on the price of a $150 000. Mercedes Benz right off the bat, marketers find that getting agreement on a variable like colour or styling first helps. This relates to the technique.

Accepted Answer

A)  cognitive association 
B)  foot- in- the- door 
C)  cognitive dissonance reduction 
D)  brand strengthening 
E)  frame of reference 
A)  cognitive association 
B)  foot- in- the- door 
C)  cognitive dissonance reduction 
D)  brand strengthening 
E)  frame of reference

Question 10

Which of the following best explains why a person is more likely to try to change the attitudes of others before they change their own attitudes?

Accepted Answer

A)  According to the ABC model of attitudes, other people's attitudes are easier to change than one's own. 
B)  According to self- perception theory, it is easier for a person to reinforce others' attitudes based on their behaviour. 
C)  Attitudes are generally long lasting and endure over extended time spans. A person would find it easier to initially try to get others to conform to their attitudes than to change their own attitudes. 
D)  According to the balance theory a person will try to maintain balance in all their relationships. 
E)  According to the theory of reasoned actions, a person takes the most reasonable approach first, which would logically lead their to try to change the attitudes of others before their own. 
A)  According to the ABC model of attitudes, other people's attitudes are easier to change than one's own. 
B)  According to self- perception theory, it is easier for a person to reinforce others' attitudes based on their behaviour. 
C)  Attitudes are generally long lasting and endure over extended time spans. A person would find it easier to initially try to get others to conform to their attitudes than to change their own attitudes. 
D)  According to the balance theory a person will try to maintain balance in all their relationships. 
E)  According to the theory of reasoned actions, a person takes the most reasonable approach first, which would logically lead their to try to change the attitudes of others before their own.

Question 11

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

Accepted Answer

A)  compliance 
B)  fantasy 
C)  internalization 
D)  socialization 
E)  identification 
A)  compliance 
B)  fantasy 
C)  internalization 
D)  socialization 
E)  identification

Question 12

In balance theory, a unit relation occurs when two elements of a triad are linked because a person has expressed a preference (or dislike) for the third.

Accepted Answer

A) True 
 B)False

Question 13

It is impossible for a person to hold two contradictory attitudes toward the same object.

Accepted Answer

A) True 
 B)False

Question 14

Attitudes that are internalized can be changed easily.

Accepted Answer

A) True 
 B)False

Question 15

Simi Ghandi is never quite sure which brand of gum to buy. She tries some, likes some, and rejects some. However, through a process of behavioural learning she does remember those brands that taste good and make her mouth feel fresh. The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes. "Oh well," says Simi, "gum buying is not that big of a deal anyway." Which of the following hierarchies would most appropriately describe Simi's situation?

Accepted Answer

A)  cognitive hierarchy 
B)  habit hierarchy 
C)  low- involvement hierarchy 
D)  experiential hierarchy 
E)  standard learning hierarchy 
A)  cognitive hierarchy 
B)  habit hierarchy 
C)  low- involvement hierarchy 
D)  experiential hierarchy 
E)  standard learning hierarchy

Question 16

In general, the shorter the time is between measuring behavioural intentions and when the expected behaviour would take place, the weaker the predictability would be.

Accepted Answer

A) True 
 B)False

Question 17

Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse.

Accepted Answer

The customer simply buys the product, an

Question 18

Historical effects are events that affect large groups of people that can affect attitudes.

Accepted Answer

A) True 
 B)False

Question 19

Jeannette seeks out lots of information, considers information carefully, and arrives at a thoughtful decision about a home theater system. The hierarchy exhibited here is:

Accepted Answer

A)  sensory adaptation 
B)  sensory selection 
C)  high involvement 
D)  Zajonc's 
E)  low involvement 
A)  sensory adaptation 
B)  sensory selection 
C)  high involvement 
D)  Zajonc's 
E)  low involvement

Question 20

Harmonious feelings among your thoughts, feelings, and behaviours is the underlying principle of:

Accepted Answer

A)  selective construction 
B)  agreeable circumstances 
C)  cognitive consistency 
D)  attitude constructs 
E)  professional presentations 
A)  selective construction 
B)  agreeable circumstances 
C)  cognitive consistency 
D)  attitude constructs 
E)  professional presentations

A marketing message is a special type of an attitude object.

Bill is watching a television show. When an advertisement comes on, he has a predisposition to respond to that advertisement in a favourable or unfavourable manner. This predisposition is referred to as a(n) .

List and describe three attitude changes that researchers may be interested in tracking over time?

The experiential hierarchy of effects highlights the idea that attitudes will not be affected by such intangible product attributes as package design nor even by the brand name.

The advertiser decided to draw on the emotional reactions of consumers to market a new soft toffee. To do this he focused on intangible attributes of the toffees for packaging, advertising and even the development of a new brand name. This focus was based on the experiential hierarchy of effects.

Affect refers to the way consumers feel about an attitude object.

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

If Ford Canada is paired repeatedly with images of success, advertisers are probably attempting to form an attitude through instrumental conditioning.

Rather than selling someone on the price of a $150 000. Mercedes Benz right off the bat, marketers find that getting agreement on a variable like colour or styling first helps. This relates to the technique.

Which of the following best explains why a person is more likely to try to change the attitudes of others before they change their own attitudes?

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

In balance theory, a unit relation occurs when two elements of a triad are linked because a person has expressed a preference (or dislike) for the third.

It is impossible for a person to hold two contradictory attitudes toward the same object.

Attitudes that are internalized can be changed easily.

In general, the shorter the time is between measuring behavioural intentions and when the expected behaviour would take place, the weaker the predictability would be.

Historical effects are events that affect large groups of people that can affect attitudes.

Jeannette seeks out lots of information, considers information carefully, and arrives at a thoughtful decision about a home theater system. The hierarchy exhibited here is:

Harmonious feelings among your thoughts, feelings, and behaviours is the underlying principle of:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 7: Personality, Lifestyles, and Values

A marketing message is a special type of an attitude object.

Bill is watching a television show. When an advertisement comes on, he has a predisposition to respond to that advertisement in a favourable or unfavourable manner. This predisposition is referred to as a(n) .

List and describe three attitude changes that researchers may be interested in tracking over time?

The experiential hierarchy of effects highlights the idea that attitudes will not be affected by such intangible product attributes as package design nor even by the brand name.

The advertiser decided to draw on the emotional reactions of consumers to market a new soft toffee. To do this he focused on intangible attributes of the toffees for packaging, advertising and even the development of a new brand name. This focus was based on the experiential hierarchy of effects.

Affect refers to the way consumers feel about an attitude object.

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

If Ford Canada is paired repeatedly with images of success, advertisers are probably attempting to form an attitude through instrumental conditioning.

Rather than selling someone on the price of a $150 000. Mercedes Benz right off the bat, marketers find that getting agreement on a variable like colour or styling first helps. This relates to the technique.

Which of the following best explains why a person is more likely to try to change the attitudes of others before they change their own attitudes?

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

In balance theory, a unit relation occurs when two elements of a triad are linked because a person has expressed a preference (or dislike) for the third.

It is impossible for a person to hold two contradictory attitudes toward the same object.

Attitudes that are internalized can be changed easily.

In general, the shorter the time is between measuring behavioural intentions and when the expected behaviour would take place, the weaker the predictability would be.

Historical effects are events that affect large groups of people that can affect attitudes.

Jeannette seeks out lots of information, considers information carefully, and arrives at a thoughtful decision about a home theater system. The hierarchy exhibited here is:

Harmonious feelings among your thoughts, feelings, and behaviours is the underlying principle of:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters