Exam 12: Income and Social Class

Gourmet Foods Inc. specializes in high- end appetizers and sweets, and is known as a luxury item. Their best target would most likely be:

The majority of dual- earner couples:

Marketers keep close tabs on how many births there are each year to estimate demand for products in the future. What do we call the statistic on the number of births per year per woman aged 15 to 49 years?

Harry's Health Foods in Montreal markets juices, yogurt, and fruit. Their best target market would most likely be:

Annie just started preschool at the ripe age of 4. She is now at the age where she can distinguish between television programming and commercials.

In advertising to children, even when marketers use disclaimers, one ethical problem centres on the fact that:

In 2006, Canada's total fertility rate was high enough to ensure that the country was able to maintain a stable population.

Freddie, who is age 32, had been working in Kanata for many years. Like many other techies he has just been laid off and has returned to his parents home in BC. He can be termed:

In a classic demonstration of cognitive development, a researcher poured a glass of lemonade into a taller, thinner glass that actually held the same amount of liquid. Children who believed that the shape of the glass determined its contents were deemed to be in the stage of development.

What are three parental styles that have been found to socialize children differently?

In traditional families, husbands tend to have more power than wives.

Allison loved working with children, so when she found a marketing job studying children's marketing behaviour she was ecstatic. What was difficult, however, was trying to explain how children would react to brand names to the marketing staff. What advice should Allison give her colleagues about selecting brand names for children's products?

In terms of collective decision making roles, what name is used to describe an individual who processes a product or directs a service into a form that can be consumed by others?

Because women are still primarily responsible for keeping up kin- network relationships, they often make the important decisions about the families' leisure activities, such as where and when to visit whom, etc.

The Jones are considering purchasing a pet. All the family members agree that they should purchase a cat, but disagree on who will take care of it. This is an example of a consensual purchase decision.

What specific factors determine the degree of conflict in family decision making? Give examples.

As defined by the Statistics Canada, household living arrangements refers to:

When making a collective decision, each family member is limited to playing one role.

Discuss recent changes in households of particular interest to marketers.

A major criticism of the family life cycle models is that their predictions fail to take into account important social trends, for example, alternative lifestyles.