Question 1

Examples of include product placement and .

Accepted Answer

reality engineering, infomercials

Question 2

The trickle down theory was proposed by:

Accepted Answer

A)  Freud 
B)  Veblen 
C)  Flugel 
D)  Fischer 
E)  Simmel 
A)  Freud 
B)  Veblen 
C)  Flugel 
D)  Fischer 
E)  Simmel E

Question 3

One of the first things that Charles learned as the promotion director of a fine arts museum is that he could use mass- marketing techniques to promote a fine art gallery much the same way he could promote any other mass- marketed product.

Accepted Answer

A) True 
 B)False  False

Question 4

If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the "success" characteristics for new product introduction is being used?

Accepted Answer

A)  trialability 
B)  activity 
C)  relative advantage 
D)  complexity 
E)  compatibility 
A)  trialability 
B)  activity 
C)  relative advantage 
D)  complexity 
E)  compatibility

Question 5

Designers will give actors complete wardrobes to wear to high- visibility events like Globe and Academy Awards shows. They do this because .

Accepted Answer

A)  styles must be seen on television before they will be accepted by average consumers 
B)  actors explicitly endorse their designer when accepting an award 
C)  the actors will say kind things about them in interviews with the press 
D)  styles are largely determined by fundamental societal trends 
E)  influential people in the media play a large role in what will become stylish 
A)  styles must be seen on television before they will be accepted by average consumers 
B)  actors explicitly endorse their designer when accepting an award 
C)  the actors will say kind things about them in interviews with the press 
D)  styles are largely determined by fundamental societal trends 
E)  influential people in the media play a large role in what will become stylish

Question 6

Pet Rocks and hula hoops were all the rage a few years ago; "streaking," or racing nude through public places as university students did during the mid- 1970s, was likewise popular for a while. These very short- lived fashions are called _.

Accepted Answer

The answer of Pet Rocks and hula hoops were all...

Question 7

Going from a 35mm single lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

Accepted Answer

A) True 
 B)False

Question 8

A clothier produced a line of clothing with insect repellant impregnated into the fabric for outdoor enthusiasts. This product has a good chance of being adopted because it has a relative advantage.

Accepted Answer

A) True 
 B)False

Question 9

As a generalization, the profile of innovators includes all of these characteristics EXCEPT:

Accepted Answer

A)  they are innovators in most product areas 
B)  they are socially active 
C)  they tend to have more favourable attitudes towards taking risks 
D)  they are likely to have high incomes 
E)  they are likely to have high educational levels 
A)  they are innovators in most product areas 
B)  they are socially active 
C)  they tend to have more favourable attitudes towards taking risks 
D)  they are likely to have high incomes 
E)  they are likely to have high educational levels

Question 10

Fashion refers to .

Accepted Answer

A)  a particular combination of attributes within a style 
B)  an ideal self image brought on by distortions caused by mass media 
C)  rejecting the norm and pushing for newness 
D)  being positively evaluated by some reference group 
E)  the process of social diffusion by which a new style is adopted by some groups of consumers 
A)  a particular combination of attributes within a style 
B)  an ideal self image brought on by distortions caused by mass media 
C)  rejecting the norm and pushing for newness 
D)  being positively evaluated by some reference group 
E)  the process of social diffusion by which a new style is adopted by some groups of consumers

Question 11

With a global market comes global promotions and a global culture. It is only a matter of time before consumers around the world will be indistinguishable from each other.

Accepted Answer

A) True 
 B)False

Question 12

Some theorists have proposed that that sexually arousing areas of the body account for fashion changes.

Accepted Answer

A) True 
 B)False

Question 13

Describe the factors that affect the successful adoption of innovations.

Accepted Answer

All of the following factors have been d

Question 14

Use the example of a political campaign to discuss the relationship between various cultural formulas and the
cultivation hypothesis.

Accepted Answer

The idea behind the cultural formula is

Question 15

Levi's Jeans is marketing a new line of shoes, made to look old by employing a "distressed look'. This practice is called:

Accepted Answer

A)  trickle- down 
B)  retro 
C)  a risky strategy 
D)  new vintage 
E)  retired 
A)  trickle- down 
B)  retro 
C)  a risky strategy 
D)  new vintage 
E)  retired

Question 16

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an artist on MTV wearing a polished bicycle chain around his neck, he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a theory of fashion.

Accepted Answer

A)  trickle- variant 
B)  trickle- up 
C)  trickle- skipping 
D)  trickle- across 
E)  trickle- down 
A)  trickle- variant 
B)  trickle- up 
C)  trickle- skipping 
D)  trickle- across 
E)  trickle- down

Question 17

Asian fusion cuisine is an example of a motif.

Accepted Answer

A) True 
 B)False

Question 18

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

Accepted Answer

A) True 
 B)False

Question 19

Someone such as Bob Dylan who merged folk and blues music styles together would be considered part of the creative subsystem of a CPS, and maybe even part of the communications subsystem, but he would not typically be thought of as part of the managerial subsystem.

Accepted Answer

A) True 
 B)False

Question 20

Lisa has a poor attitude towards advertising and prefers to shop online. These characteristics should not be considered part of Lisa's style.

Accepted Answer

A) True 
 B)False

Examples of include product placement and .

The trickle down theory was proposed by:

One of the first things that Charles learned as the promotion director of a fine arts museum is that he could use mass- marketing techniques to promote a fine art gallery much the same way he could promote any other mass- marketed product.

If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the "success" characteristics for new product introduction is being used?

Designers will give actors complete wardrobes to wear to high- visibility events like Globe and Academy Awards shows. They do this because .

Pet Rocks and hula hoops were all the rage a few years ago; "streaking," or racing nude through public places as university students did during the mid- 1970s, was likewise popular for a while. These very short- lived fashions are called _.

Going from a 35mm single lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

A clothier produced a line of clothing with insect repellant impregnated into the fabric for outdoor enthusiasts. This product has a good chance of being adopted because it has a relative advantage.

As a generalization, the profile of innovators includes all of these characteristics EXCEPT:

Fashion refers to .

With a global market comes global promotions and a global culture. It is only a matter of time before consumers around the world will be indistinguishable from each other.

Some theorists have proposed that that sexually arousing areas of the body account for fashion changes.

Describe the factors that affect the successful adoption of innovations.

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Levi's Jeans is marketing a new line of shoes, made to look old by employing a "distressed look'. This practice is called:

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an artist on MTV wearing a polished bicycle chain around his neck, he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a theory of fashion.

Asian fusion cuisine is an example of a motif.

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

Someone such as Bob Dylan who merged folk and blues music styles together would be considered part of the creative subsystem of a CPS, and maybe even part of the communications subsystem, but he would not typically be thought of as part of the managerial subsystem.

Lisa has a poor attitude towards advertising and prefers to shop online. These characteristics should not be considered part of Lisa's style.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Filters

Exam 17: Sources of Secondary Data

Examples of include product placement and .

The trickle down theory was proposed by:

One of the first things that Charles learned as the promotion director of a fine arts museum is that he could use mass- marketing techniques to promote a fine art gallery much the same way he could promote any other mass- marketed product.

If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the "success" characteristics for new product introduction is being used?

Designers will give actors complete wardrobes to wear to high- visibility events like Globe and Academy Awards shows. They do this because .

Pet Rocks and hula hoops were all the rage a few years ago; "streaking," or racing nude through public places as university students did during the mid- 1970s, was likewise popular for a while. These very short- lived fashions are called _.

Going from a 35mm single lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

A clothier produced a line of clothing with insect repellant impregnated into the fabric for outdoor enthusiasts. This product has a good chance of being adopted because it has a relative advantage.

As a generalization, the profile of innovators includes all of these characteristics EXCEPT:

Fashion refers to .

With a global market comes global promotions and a global culture. It is only a matter of time before consumers around the world will be indistinguishable from each other.

Some theorists have proposed that that sexually arousing areas of the body account for fashion changes.

Describe the factors that affect the successful adoption of innovations.

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Levi's Jeans is marketing a new line of shoes, made to look old by employing a "distressed look'. This practice is called:

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an artist on MTV wearing a polished bicycle chain around his neck, he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a theory of fashion.

Asian fusion cuisine is an example of a motif.

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

Someone such as Bob Dylan who merged folk and blues music styles together would be considered part of the creative subsystem of a CPS, and maybe even part of the communications subsystem, but he would not typically be thought of as part of the managerial subsystem.

Lisa has a poor attitude towards advertising and prefers to shop online. These characteristics should not be considered part of Lisa's style.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Filters