Question 1

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

Accepted Answer

A)  simulated involvement 
B)  ego involvement 
C)  product involvement 
D)  message- response involvement 
E)  motivated involvement 
A)  simulated involvement 
B)  ego involvement 
C)  product involvement 
D)  message- response involvement 
E)  motivated involvement C

Question 2

James is vice- president of a company that manufacturers clothing to younger consumers. He wants to enhance consumer involvement with his products. What can he offer them in order to accomplish this and why will it be effective?

Accepted Answer

The five levels of needs (beginning at the lowest of the pyramid) are: physiological (water, sleep, food); safety (security, shelter, protection); belongingness (love, friendship, acceptance by others); ego needs (prestige, status, accomplishment); and self- actualization (self- fulfillment, enriching experiences).

Question 3

Information processing ranges from simple processing to elaboration.

Accepted Answer

A) True 
 B)False  True

Question 4

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

Accepted Answer

A) True 
 B)False

Question 5

People are born with needs for certain elements which are necessary to maintain life -food, water, air, shelter. These needs are called:

Accepted Answer

A)  biogenic needs 
B)  pre- learned needs 
C)  psychogenic needs 
D)  actualization needs 
E)  a priori needs 
A)  biogenic needs 
B)  pre- learned needs 
C)  psychogenic needs 
D)  actualization needs 
E)  a priori needs

Question 6

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop In Tavern. He is showing which of the following needs:

Accepted Answer

A)  the need for hierarchy 
B)  the need for uniqueness 
C)  the need for power 
D)  the need for affiliation 
E)  the need for achievement 
A)  the need for hierarchy 
B)  the need for uniqueness 
C)  the need for power 
D)  the need for affiliation 
E)  the need for achievement

Question 7

Many products are purchased, it is believed, because they will help us attain a value- related goal. Very specific product attributes are linked at levels of increasing abstraction to terminal values. This idea is central to the _ model.

Accepted Answer

The answer of Many products are purchased, it is believed,...

Question 8

As their involvement with a product increases, people pay less attention to ads related to these products and make less effort to understand the ads.

Accepted Answer

A) True 
 B)False

Question 9

If Mercedes determines its model pricing by classifying user status linked to income and feelings of self esteem and individuality, they are most likely employing the technique.

Accepted Answer

A)  investigative 
B)  assumptive 
C)  gouging 
D)  laddering 
E)  probing 
A)  investigative 
B)  assumptive 
C)  gouging 
D)  laddering 
E)  probing

Question 10

Broad- based values, such as security, are more effective at driving general purchasing patterns than they are at driving people to differentiate among certain brands.

Accepted Answer

A) True 
 B)False

Question 11

Timothy ate just before his 11:00 class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being recognized:

Accepted Answer

A)  utilitarian 
B)  psychogenic 
C)  power 
D)  hedonic 
E)  self- actualization 
A)  utilitarian 
B)  psychogenic 
C)  power 
D)  hedonic 
E)  self- actualization

Question 12

Which theory explains the view that one's behaviour is largely pulled by positive incentives, by anticipating that one will get desirable results:

Accepted Answer

A)  self- interest theory 
B)  attribution theory 
C)  expectancy theory 
D)  cognitive consistency theory 
E)  involvement theory 
A)  self- interest theory 
B)  attribution theory 
C)  expectancy theory 
D)  cognitive consistency theory 
E)  involvement theory

Question 13

The concept that consumers buy certain products because they are instrumental to their attaining some more abstract end value is the central tenet of the:

Accepted Answer

A)  cultural production system 
B)  hierarchy of product attributes 
C)  uses and gratifications model 
D)  cultural values systems 
E)  means- end chain model 
A)  cultural production system 
B)  hierarchy of product attributes 
C)  uses and gratifications model 
D)  cultural values systems 
E)  means- end chain model

Question 14

According to Henry Murray, psychogenic needs act alone to foster certain behaviours.

Accepted Answer

A) True 
 B)False

Question 15

Define materialism and discuss how it relates to a voluntary simplifier.

Accepted Answer

A car purchase has the ability to satisf

Question 16

The Rokeach Value Survey represented a substantial improvement over the LOV (List of Values) Scale because Rokeach values had more direct marketing applications.

Accepted Answer

A) True 
 B)False

Question 17

Researchers have found ways to measure consumer involvement.

Accepted Answer

A) True 
 B)False

Question 18

A drive is the same thing as a goal.

Accepted Answer

A) True 
 B)False

Question 19

A want is:

Accepted Answer

A)  an ideal comparison point for the consumer's actual purchase decisions 
B)  the particular way in which a need is satisfied, usually determined by a person's culture 
C)  instinctive or inborn 
D)  determined by its strength 
E)  hedonic in nature 
A)  an ideal comparison point for the consumer's actual purchase decisions 
B)  the particular way in which a need is satisfied, usually determined by a person's culture 
C)  instinctive or inborn 
D)  determined by its strength 
E)  hedonic in nature

Question 20

Hobbies and travel are usually associated with self- actualization needs.

Accepted Answer

A) True 
 B)False

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

James is vice- president of a company that manufacturers clothing to younger consumers. He wants to enhance consumer involvement with his products. What can he offer them in order to accomplish this and why will it be effective?

Information processing ranges from simple processing to elaboration.

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

People are born with needs for certain elements which are necessary to maintain life -food, water, air, shelter. These needs are called:

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop In Tavern. He is showing which of the following needs:

Many products are purchased, it is believed, because they will help us attain a value- related goal. Very specific product attributes are linked at levels of increasing abstraction to terminal values. This idea is central to the _ model.

As their involvement with a product increases, people pay less attention to ads related to these products and make less effort to understand the ads.

If Mercedes determines its model pricing by classifying user status linked to income and feelings of self esteem and individuality, they are most likely employing the technique.

Broad- based values, such as security, are more effective at driving general purchasing patterns than they are at driving people to differentiate among certain brands.

Timothy ate just before his 11:00 class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being recognized:

Which theory explains the view that one's behaviour is largely pulled by positive incentives, by anticipating that one will get desirable results:

The concept that consumers buy certain products because they are instrumental to their attaining some more abstract end value is the central tenet of the:

According to Henry Murray, psychogenic needs act alone to foster certain behaviours.

Define materialism and discuss how it relates to a voluntary simplifier.

The Rokeach Value Survey represented a substantial improvement over the LOV (List of Values) Scale because Rokeach values had more direct marketing applications.

Researchers have found ways to measure consumer involvement.

A drive is the same thing as a goal.

A want is:

Hobbies and travel are usually associated with self- actualization needs.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 4: Learning and Memory

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

James is vice- president of a company that manufacturers clothing to younger consumers. He wants to enhance consumer involvement with his products. What can he offer them in order to accomplish this and why will it be effective?

Information processing ranges from simple processing to elaboration.

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

People are born with needs for certain elements which are necessary to maintain life -food, water, air, shelter. These needs are called:

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop In Tavern. He is showing which of the following needs:

Many products are purchased, it is believed, because they will help us attain a value- related goal. Very specific product attributes are linked at levels of increasing abstraction to terminal values. This idea is central to the _ model.

As their involvement with a product increases, people pay less attention to ads related to these products and make less effort to understand the ads.

If Mercedes determines its model pricing by classifying user status linked to income and feelings of self esteem and individuality, they are most likely employing the technique.

Broad- based values, such as security, are more effective at driving general purchasing patterns than they are at driving people to differentiate among certain brands.

Timothy ate just before his 11:00 class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being recognized:

Which theory explains the view that one's behaviour is largely pulled by positive incentives, by anticipating that one will get desirable results:

The concept that consumers buy certain products because they are instrumental to their attaining some more abstract end value is the central tenet of the:

According to Henry Murray, psychogenic needs act alone to foster certain behaviours.

Define materialism and discuss how it relates to a voluntary simplifier.

The Rokeach Value Survey represented a substantial improvement over the LOV (List of Values) Scale because Rokeach values had more direct marketing applications.

Researchers have found ways to measure consumer involvement.

A drive is the same thing as a goal.

A want is:

Hobbies and travel are usually associated with self- actualization needs.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters