Question 1

The mature market consists of approximately 4.5 million people 50 and older.

Accepted Answer

A) True 
 B)False  False

Question 2

Promotions targeted to mature consumers should:

Accepted Answer

A)  use models who are substantially younger than the actual target market 
B)  provide an abundance of information 
C)  stress the total leisure of mature consumers 
D)  reassure mature consumers that someone cares and is looking out for them 
E)  acknowledge awareness that the product is appropriate for their age 
A)  use models who are substantially younger than the actual target market 
B)  provide an abundance of information 
C)  stress the total leisure of mature consumers 
D)  reassure mature consumers that someone cares and is looking out for them 
E)  acknowledge awareness that the product is appropriate for their age B

Question 3

What would be the best reason for supporting the validity of age being considered a subculture?

Accepted Answer

A)  People of the same age have similar religious beliefs. 
B)  People of the same age have shared the same experiences and have common memories. 
C)  People of a certain age share the same genetic traits. 
D)  Age has been traditionally thought of as a subculture and consumer behaviourists have seen no reason to modify that long- standing belief. 
E)  Age is a subculture because of the definitions adopted by Statistics Canada. 
A)  People of the same age have similar religious beliefs. 
B)  People of the same age have shared the same experiences and have common memories. 
C)  People of a certain age share the same genetic traits. 
D)  Age has been traditionally thought of as a subculture and consumer behaviourists have seen no reason to modify that long- standing belief. 
E)  Age is a subculture because of the definitions adopted by Statistics Canada. B

Question 4

Danielle recently turned sixteen and after hearing too many people older people telling her not to smoke cigarettes, she began to smoke a pack a day. This reflects a/an theme of conflict.

Accepted Answer

A)  autonomy 
B)  rebellion 
C)  idealism 
D)  pragmatism 
E)  narcissism 
A)  autonomy 
B)  rebellion 
C)  idealism 
D)  pragmatism 
E)  narcissism

Question 5

The mature consumer subculture is an extremely large market and is well suited for segmentation.

Accepted Answer

A) True 
 B)False

Question 6

Greg, a marketing director for a winery, only has a budget that would allow him to execute one print advertisement. The problem is his target market consists of 18- to 35- year- olds and 35- to 55- year- olds. He plans on trying to appeal to both age groups in the same ad through the use of imagery. Greg is implementing a:

Accepted Answer

A)  Multisegmented Marketing Strategy 
B)  Multigrouped Marketing Strategy 
C)  Multigenerational Marketing Strategy 
D)  Multitasked Marketing Strategy 
E)  Multipurpose Marketing Strategy 
A)  Multisegmented Marketing Strategy 
B)  Multigrouped Marketing Strategy 
C)  Multigenerational Marketing Strategy 
D)  Multitasked Marketing Strategy 
E)  Multipurpose Marketing Strategy

Question 7

Yolande, a researcher, would like to understand society's influence on people's roles as they age. This field of study is reflective of:

Accepted Answer

A)  age movement theories 
B)  social aging theories 
C)  sociological adaptation theories 
D)  gestalt aging theories 
E)  nostalgia theories 
A)  age movement theories 
B)  social aging theories 
C)  sociological adaptation theories 
D)  gestalt aging theories 
E)  nostalgia theories

Question 8

Andrew has just turned nine years old, which is part of the _ category.

Accepted Answer

A)  difficult 
B)  adolescent 
C)  tween 
D)  childhood 
E)  pragmatic 
A)  difficult 
B)  adolescent 
C)  tween 
D)  childhood 
E)  pragmatic

Question 9

Mary grew up when the mini skirt and the Beatles were the rage. She came from which of the following age sub- culture:

Accepted Answer

A)  baby boom echo 
B)  Generation X 
C)  Generation Y 
D)  baby busters 
E)  baby boomers 
A)  baby boom echo 
B)  Generation X 
C)  Generation Y 
D)  baby busters 
E)  baby boomers

Question 10

Being "footloose" and connected at the same time is referred to as connexity.

Accepted Answer

A) True 
 B)False

Question 11

The elderly market is well suited for segmentation. The primary reason for this is .

Accepted Answer

A)  they watch a great amount of television. 
B)  they are affluent. 
C)  they will answer almost any question posed to them. 
D)  they are easy to identify by age and stage in the family life cycle. 
E)  they are the easiest group to reach through any media channel. 
A)  they watch a great amount of television. 
B)  they are affluent. 
C)  they will answer almost any question posed to them. 
D)  they are easy to identify by age and stage in the family life cycle. 
E)  they are the easiest group to reach through any media channel.

Question 12

What media approaches should marketers use to reach university students, an important subsegment of the baby busters?

Accepted Answer

They represent a special challenge to ma

Question 13

Tara is 20 years old. She is more likely to be accepting of generic brands than her older sister who is 10 years older than she.

Accepted Answer

A) True 
 B)False

Question 14

A (an) is a group of consumers of the same approximate age who have undergone similar experiences.

Accepted Answer

The answer of A (an) is a group of consumers...

Question 15

Which of the following would appeal to the Frail Recluses segment?

Accepted Answer

A)  an emergency response system 
B)  a new line of make- up 
C)  a new high- tech cellphone 
D)  a wholesalers Club Card 
E)  a vegetarian restaurant 
A)  an emergency response system 
B)  a new line of make- up 
C)  a new high- tech cellphone 
D)  a wholesalers Club Card 
E)  a vegetarian restaurant

Question 16

Reg is in the market for cruises, tours, cosmetic surgery, skin treatments, and exercise facilities. He is part of the _ market.

Accepted Answer

The answer of Reg is in the market for cruises,...

Question 17

Marketers do not consider teens as "consumers in training" since brand loyalty is not developed yet in the teenage years.

Accepted Answer

A) True 
 B)False

Question 18

Kyla recently notices that her brother is constantly running to a mirror to look at himself. This reflects a/an _ theme of conflict.

Accepted Answer

A)  autonomy 
B)  pragmatism 
C)  belonging 
D)  narcissism 
E)  idealism 
A)  autonomy 
B)  pragmatism 
C)  belonging 
D)  narcissism 
E)  idealism

Question 19

The term teenager is a relatively new idea.

Accepted Answer

A) True 
 B)False

Question 20

List and briefly describe the four dominant themes that present in the Teens subculture, according to research performed by Saatchi & Saatchi's advertising agency.

Accepted Answer

The four dominant themes that seem to be

The mature market consists of approximately 4.5 million people 50 and older.

Promotions targeted to mature consumers should:

What would be the best reason for supporting the validity of age being considered a subculture?

Danielle recently turned sixteen and after hearing too many people older people telling her not to smoke cigarettes, she began to smoke a pack a day. This reflects a/an theme of conflict.

The mature consumer subculture is an extremely large market and is well suited for segmentation.

Yolande, a researcher, would like to understand society's influence on people's roles as they age. This field of study is reflective of:

Andrew has just turned nine years old, which is part of the _ category.

Mary grew up when the mini skirt and the Beatles were the rage. She came from which of the following age sub- culture:

Being "footloose" and connected at the same time is referred to as connexity.

The elderly market is well suited for segmentation. The primary reason for this is .

What media approaches should marketers use to reach university students, an important subsegment of the baby busters?

Tara is 20 years old. She is more likely to be accepting of generic brands than her older sister who is 10 years older than she.

A (an) is a group of consumers of the same approximate age who have undergone similar experiences.

Which of the following would appeal to the Frail Recluses segment?

Reg is in the market for cruises, tours, cosmetic surgery, skin treatments, and exercise facilities. He is part of the _ market.

Marketers do not consider teens as "consumers in training" since brand loyalty is not developed yet in the teenage years.

Kyla recently notices that her brother is constantly running to a mirror to look at himself. This reflects a/an _ theme of conflict.

The term teenager is a relatively new idea.

List and briefly describe the four dominant themes that present in the Teens subculture, according to research performed by Saatchi & Saatchi's advertising agency.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 14: Culture

The mature market consists of approximately 4.5 million people 50 and older.

Promotions targeted to mature consumers should:

What would be the best reason for supporting the validity of age being considered a subculture?

Danielle recently turned sixteen and after hearing too many people older people telling her not to smoke cigarettes, she began to smoke a pack a day. This reflects a/an theme of conflict.

The mature consumer subculture is an extremely large market and is well suited for segmentation.

Yolande, a researcher, would like to understand society's influence on people's roles as they age. This field of study is reflective of:

Andrew has just turned nine years old, which is part of the _ category.

Mary grew up when the mini skirt and the Beatles were the rage. She came from which of the following age sub- culture:

Being "footloose" and connected at the same time is referred to as connexity.

The elderly market is well suited for segmentation. The primary reason for this is .

What media approaches should marketers use to reach university students, an important subsegment of the baby busters?

Tara is 20 years old. She is more likely to be accepting of generic brands than her older sister who is 10 years older than she.

A (an) is a group of consumers of the same approximate age who have undergone similar experiences.

Which of the following would appeal to the Frail Recluses segment?

Reg is in the market for cruises, tours, cosmetic surgery, skin treatments, and exercise facilities. He is part of the _ market.

Marketers do not consider teens as "consumers in training" since brand loyalty is not developed yet in the teenage years.

Kyla recently notices that her brother is constantly running to a mirror to look at himself. This reflects a/an _ theme of conflict.

The term teenager is a relatively new idea.

List and briefly describe the four dominant themes that present in the Teens subculture, according to research performed by Saatchi & Saatchi's advertising agency.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters