Question 1

Explain why the concept of co- consumers is so important when marketing services with which the customer has difficulty differentiating quality.

Accepted Answer

Co- consumers are other patrons that are experiencing the same or similar physical surroundings as the customer. Customers value quality, but when cues of quality are not inherent in the product or service, they will search for other evidence. Part of that evidence will be other customers drawn to the same or similar products or services. Characteristics attributed to the co- consumers will have a tendency to transfer to the product or service. If a customer sees her co- consumers as upper class and exclusionary, for example, she is more likely to think of the service as having the qualities attributed to her perception of class.

Question 2

Which of the following age cohorts are most likely to save items they buy?

Accepted Answer

A)  generation Xers 
B)  teens 
C)  mature market 
D)  children 
E)  the echo boom 
A)  generation Xers 
B)  teens 
C)  mature market 
D)  children 
E)  the echo boom C

Question 3

Kathy has decided to purchase a new Sony Home Theatre System with a 52" TV. She is at first uncertain what to do with the old 27" TV it is replacing. After some deliberation, she decides to keep it in case of emergency. Kathy is exercising:

Accepted Answer

A)  lateral cycling 
B)  familiarity withdrawal 
C)  cognitive dissonance 
D)  postpurchase evaluation 
E)  disposal options 
A)  lateral cycling 
B)  familiarity withdrawal 
C)  cognitive dissonance 
D)  postpurchase evaluation 
E)  disposal options E

Question 4

Anthony is an anticonsumerist that rummages through supermarket and restaurant trash for food. Anthony would be considered a:

Accepted Answer

A)  professional organizer 
B)  waste- saver 
C)  cycler 
D)  rummager 
E)  freegan 
A)  professional organizer 
B)  waste- saver 
C)  cycler 
D)  rummager 
E)  freegan

Question 5

In terms of assessing the value of satisfied customers, which of the following statements is true?

Accepted Answer

A)  High- level purchasers that are unsatisfied with a company will not refer customers, whereas unsatisfied low- level purchasers will still refer customers. 
B)  High- level purchasers are more likely than low- level purchasers to refer customers. 
C)  Low- level purchasers are more likely than high- level purchasers to refer customers. 
D)  Low- level purchasers can be equal to or more valuable than high- level purchasers because of their ability to refer valuable customers. 
E)  Low- level purchasers tend to refer low- level purchasers, while high- level purchasers tend to refer high- level purchasers. 
A)  High- level purchasers that are unsatisfied with a company will not refer customers, whereas unsatisfied low- level purchasers will still refer customers. 
B)  High- level purchasers are more likely than low- level purchasers to refer customers. 
C)  Low- level purchasers are more likely than high- level purchasers to refer customers. 
D)  Low- level purchasers can be equal to or more valuable than high- level purchasers because of their ability to refer valuable customers. 
E)  Low- level purchasers tend to refer low- level purchasers, while high- level purchasers tend to refer high- level purchasers.

Question 6

If a St. John's shopper had less choices for new car selection, this could lead to reduced time poverty.

Accepted Answer

A) True 
 B)False

Question 7

When a consumer expresses dissatisfaction about a product to friends, and/or boycotts the store. This is termed:

Accepted Answer

A)  second- party response 
B)  voice response 
C)  preference response 
D)  third- party response 
E)  private response 
A)  second- party response 
B)  voice response 
C)  preference response 
D)  third- party response 
E)  private response

Question 8

According to exchange theory, what "value" does a customer look for in a sales interaction with a salesperson?

Accepted Answer

In the exchange theory, every interactio

Question 9

Wendy likes to purchase from the locally owned bagel shop even though she would get a better deal at the chain down the road. Her shopping style can be termed:

Accepted Answer

A)  apathetic 
B)  recreational 
C)  personalized 
D)  economic 
E)  ethical 
A)  apathetic 
B)  recreational 
C)  personalized 
D)  economic 
E)  ethical

Question 10

Going to the Gemba refers to how and where marketing information is obtained.

Accepted Answer

A) True 
 B)False

Question 11

Customers want quality, but quality is hard to determine in many products. Which of the following cues are customers least likely to use to determine quality?

Accepted Answer

A)  the time it takes to purchase the product 
B)  the brand personality of the product 
C)  the brand name of the product 
D)  the price of the product 
E)  how much money the company spent advertising the product 
A)  the time it takes to purchase the product 
B)  the brand personality of the product 
C)  the brand name of the product 
D)  the price of the product 
E)  how much money the company spent advertising the product

Question 12

A consumer's subjective experience of a consumer environment tends to be more intense in the presence of a large number of people. If their presence is interpreted negatively, the consumer is experiencing the psychological state of .

Accepted Answer

The answer of A consumer's subjective experience of a consumer...

Question 13

A person's is an important factor in his antecedent state before putting himself into a purchasing environment.

Accepted Answer

A)  shopping orientation 
B)  exposure to point- of- purchase stimuli 
C)  reflective potential 
D)  alternative markets 
E)  consumer satisfaction 
A)  shopping orientation 
B)  exposure to point- of- purchase stimuli 
C)  reflective potential 
D)  alternative markets 
E)  consumer satisfaction

Question 14

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Accepted Answer

A)  barometer analysis 
B)  polychromic activity 
C)  psycho- activities 
D)  temporal tasking 
E)  queuing 
A)  barometer analysis 
B)  polychromic activity 
C)  psycho- activities 
D)  temporal tasking 
E)  queuing

Question 15

Michelle is taking her potential mother- in- law to lunch. She takes her to the best restaurant in town and chooses a vintage wine to go with the meal. Her behaviour is determined by her .

Accepted Answer

situationa

Question 16

Frank only shops when he really has to, for example, when his fridge is empty. His shopping type is:

Accepted Answer

A)  personalized 
B)  ethical 
C)  recreational 
D)  apathetic 
E)  economic 
A)  personalized 
B)  ethical 
C)  recreational 
D)  apathetic 
E)  economic

Question 17

According to the expectancy disconfirmation model, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high. This is true, however, only if the expectation falls outside of the zone of .

Accepted Answer

A)  alteration 
B)  accommodation 
C)  abandonment 
D)  the gemba 
E)  attachment 
A)  alteration 
B)  accommodation 
C)  abandonment 
D)  the gemba 
E)  attachment

Question 18

What is the primary purpose of a point- of- purchase stimuli?

Accepted Answer

A)  to increase the sense of "fun" that customers can experience while shopping 
B)  to change the atmospherics of a store 
C)  to strengthen brand associations 
D)  to put a product into the customers' evoked set 
E)  to increase the likelihood of impulse buying 
A)  to increase the sense of "fun" that customers can experience while shopping 
B)  to change the atmospherics of a store 
C)  to strengthen brand associations 
D)  to put a product into the customers' evoked set 
E)  to increase the likelihood of impulse buying

Question 19

It has been found that when shoppers are unfamiliar with a store's layout, they stick to their pre- planned shopping lists, rarely making unplanned purchases.

Accepted Answer

A) True 
 B)False

Question 20

is a store's "personality," composed of such attributes as location, merchandise suitability and knowledge and congeniality of the sales staff.

Accepted Answer

The answer of is a store's "personality," composed of such...

Explain why the concept of co- consumers is so important when marketing services with which the customer has difficulty differentiating quality.

Which of the following age cohorts are most likely to save items they buy?

Kathy has decided to purchase a new Sony Home Theatre System with a 52" TV. She is at first uncertain what to do with the old 27" TV it is replacing. After some deliberation, she decides to keep it in case of emergency. Kathy is exercising:

Anthony is an anticonsumerist that rummages through supermarket and restaurant trash for food. Anthony would be considered a:

In terms of assessing the value of satisfied customers, which of the following statements is true?

If a St. John's shopper had less choices for new car selection, this could lead to reduced time poverty.

When a consumer expresses dissatisfaction about a product to friends, and/or boycotts the store. This is termed:

According to exchange theory, what "value" does a customer look for in a sales interaction with a salesperson?

Wendy likes to purchase from the locally owned bagel shop even though she would get a better deal at the chain down the road. Her shopping style can be termed:

Going to the Gemba refers to how and where marketing information is obtained.

Customers want quality, but quality is hard to determine in many products. Which of the following cues are customers least likely to use to determine quality?

A consumer's subjective experience of a consumer environment tends to be more intense in the presence of a large number of people. If their presence is interpreted negatively, the consumer is experiencing the psychological state of .

A person's is an important factor in his antecedent state before putting himself into a purchasing environment.

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Michelle is taking her potential mother- in- law to lunch. She takes her to the best restaurant in town and chooses a vintage wine to go with the meal. Her behaviour is determined by her .

Frank only shops when he really has to, for example, when his fridge is empty. His shopping type is:

According to the expectancy disconfirmation model, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high. This is true, however, only if the expectation falls outside of the zone of .

What is the primary purpose of a point- of- purchase stimuli?

It has been found that when shoppers are unfamiliar with a store's layout, they stick to their pre- planned shopping lists, rarely making unplanned purchases.

is a store's "personality," composed of such attributes as location, merchandise suitability and knowledge and congeniality of the sales staff.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 10: Buying, Using, and Disposing

Explain why the concept of co- consumers is so important when marketing services with which the customer has difficulty differentiating quality.

Which of the following age cohorts are most likely to save items they buy?

Kathy has decided to purchase a new Sony Home Theatre System with a 52" TV. She is at first uncertain what to do with the old 27" TV it is replacing. After some deliberation, she decides to keep it in case of emergency. Kathy is exercising:

Anthony is an anticonsumerist that rummages through supermarket and restaurant trash for food. Anthony would be considered a:

In terms of assessing the value of satisfied customers, which of the following statements is true?

If a St. John's shopper had less choices for new car selection, this could lead to reduced time poverty.

When a consumer expresses dissatisfaction about a product to friends, and/or boycotts the store. This is termed:

According to exchange theory, what "value" does a customer look for in a sales interaction with a salesperson?

Wendy likes to purchase from the locally owned bagel shop even though she would get a better deal at the chain down the road. Her shopping style can be termed:

Going to the Gemba refers to how and where marketing information is obtained.

Customers want quality, but quality is hard to determine in many products. Which of the following cues are customers least likely to use to determine quality?

A consumer's subjective experience of a consumer environment tends to be more intense in the presence of a large number of people. If their presence is interpreted negatively, the consumer is experiencing the psychological state of .

A person's is an important factor in his antecedent state before putting himself into a purchasing environment.

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Michelle is taking her potential mother- in- law to lunch. She takes her to the best restaurant in town and chooses a vintage wine to go with the meal. Her behaviour is determined by her .

Frank only shops when he really has to, for example, when his fridge is empty. His shopping type is:

According to the expectancy disconfirmation model, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high. This is true, however, only if the expectation falls outside of the zone of .

What is the primary purpose of a point- of- purchase stimuli?

It has been found that when shoppers are unfamiliar with a store's layout, they stick to their pre- planned shopping lists, rarely making unplanned purchases.

is a store's "personality," composed of such attributes as location, merchandise suitability and knowledge and congeniality of the sales staff.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters