Question 1

One limitation with measuring social class is that we cannot derive any valuable insight from it.

Accepted Answer

A) True 
 B)False  False

Question 2

Tian Zhao's parents were peasants from central China. Tian got a degree in electronics from a university and now works for a medium- sized firm building computer components for a company in Europe. Tian has bought himself a Canon camera and a Dell computer, and he wears Nike running shoes. He is a member of the mass class.

Accepted Answer

A) True 
 B)False  True

Question 3

Psychologists use the term homogamy to describe, "assortative mating." Which of the following phrases would be the best illustration of homogamy?

Accepted Answer

A)  To the victor go the spoils. 
B)  Leave no stone unturned. 
C)  Birds of a feather flock together. 
D)  The grass is always greener. 
E)  Put the cart before the horse. 
A)  To the victor go the spoils. 
B)  Leave no stone unturned. 
C)  Birds of a feather flock together. 
D)  The grass is always greener. 
E)  Put the cart before the horse. C

Question 4

Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra's case is an example of which of the following?

Accepted Answer

A)  Horizontal mobility 
B)  Downward mobility 
C)  Circular mobility 
D)  Diagonal mobility 
E)  Upward mobility 
A)  Horizontal mobility 
B)  Downward mobility 
C)  Circular mobility 
D)  Diagonal mobility 
E)  Upward mobility

Question 5

Lottery winners are examples of consumers who become overprivileged virtually overnight.

Accepted Answer

A) True 
 B)False

Question 6

The concept of the potlatch, the extravagant feast and display and often even the destruction of wealth or possessions (to show that one can afford to) characteristic of the Kwakiutl Indians of the Pacific Northwest, is analogous to the modern concept of:

Accepted Answer

A)  the idle rich 
B)  conspicuous consumption 
C)  social class 
D)  reciprocal demand theory 
E)  status anxiety 
A)  the idle rich 
B)  conspicuous consumption 
C)  social class 
D)  reciprocal demand theory 
E)  status anxiety

Question 7

How do consumers' beliefs about the state of the economy affect spending patterns?

Accepted Answer

Consumers' beliefs about the future heal

Question 8

The Kwakiutl Indian chiefs of the Pacific North threw lavish feasts, termed , to show off their wealth and give extravagant presents to their guests.

Accepted Answer

The answer of The Kwakiutl Indian chiefs of the Pacific...

Question 9

Consumers who are "in the know" about valued status symbols may switch gears and deliberately seek to mock the prizing of such status symbols by avoiding them, for example, by wearing torn blue jeans, a form of consumption called:

Accepted Answer

A)  conspicuous rejection 
B)  parody display 
C)  ironic mimicry 
D)  fraudulent flattery 
E)  counterfeit consumption 
A)  conspicuous rejection 
B)  parody display 
C)  ironic mimicry 
D)  fraudulent flattery 
E)  counterfeit consumption

Question 10

Samuel would like to use occupational prestige to measure social class, but his study is international, and the prestige of occupations change from one culture to the next.

Accepted Answer

A) True 
 B)False

Question 11

They typical Canadian household is changing the way it is spending its money. More income is being allocated to food and apparel and less is being spent on shelter and transportation.

Accepted Answer

A) True 
 B)False

Question 12

The Smiths, a middle class family, are more likely to reproduce than The Henderson's, a lower class family - a phenomenon known as differential fertility.

Accepted Answer

A) True 
 B)False

Question 13

Status symbols are products which act as "badges of achievement" for those who own them, to let others know that they can afford them.

Accepted Answer

A) True 
 B)False

Question 14

The high income class is not one market since spending priorities are dependent upon such factors as: where the money was acquired; how the money was acquired; and how long it was acquired.

Accepted Answer

A) True 
 B)False

Question 15

The place one occupies in the social structure is an important determinant not just of how much money is spent; it also influences how it is spent.

Accepted Answer

A) True 
 B)False

Question 16

How does the relationship between wealth and social class affect the way marketers segment affluent markets? Are there some consumption situations in which income alone is a good indicator of consumer behaviour?

Accepted Answer

In targeting the rich, it is a mistake t

Question 17

Social stratification refers to the creation of artificial divisions in a society.

Accepted Answer

A) True 
 B)False

Question 18

In determining a family's social class, what has been the implication of the great number of women entering the work force?

Accepted Answer

In the past and even currently, marketer

Question 19

codes are dominant among the working classes, while codes tend to be used by the middle and upper classes.

Accepted Answer

Restricted

Question 20

Who fits in what social class is now proving to be difficult to say. All of the following are true, EXCEPT:

Accepted Answer

A)  the reputational method for determining social standing is almost impossible to use because increasingly people prefer to remain anonymous 
B)  whereas traditionally husbands defined the family's social class, now women contribute equally to the family, may earn more than their husbands, and work in positions of equal or greater status than those of their spouses 
C)  demographic data from interviews combined with subjective impressions of the interviewer regarding possessions and standard of living are not valid 
D)  individuals are inconsistent in their standing on the several relevant dimensions used to describe social class, e.g., a non- high school graduate living in an upscale part of town 
E)  traditional measures of social class are based upon the nuclear family, which no longer describes the majority of Canadian households 
A)  the reputational method for determining social standing is almost impossible to use because increasingly people prefer to remain anonymous 
B)  whereas traditionally husbands defined the family's social class, now women contribute equally to the family, may earn more than their husbands, and work in positions of equal or greater status than those of their spouses 
C)  demographic data from interviews combined with subjective impressions of the interviewer regarding possessions and standard of living are not valid 
D)  individuals are inconsistent in their standing on the several relevant dimensions used to describe social class, e.g., a non- high school graduate living in an upscale part of town 
E)  traditional measures of social class are based upon the nuclear family, which no longer describes the majority of Canadian households

One limitation with measuring social class is that we cannot derive any valuable insight from it.

Psychologists use the term homogamy to describe, "assortative mating." Which of the following phrases would be the best illustration of homogamy?

Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra's case is an example of which of the following?

Lottery winners are examples of consumers who become overprivileged virtually overnight.

The concept of the potlatch, the extravagant feast and display and often even the destruction of wealth or possessions (to show that one can afford to) characteristic of the Kwakiutl Indians of the Pacific Northwest, is analogous to the modern concept of:

How do consumers' beliefs about the state of the economy affect spending patterns?

The Kwakiutl Indian chiefs of the Pacific North threw lavish feasts, termed , to show off their wealth and give extravagant presents to their guests.

Consumers who are "in the know" about valued status symbols may switch gears and deliberately seek to mock the prizing of such status symbols by avoiding them, for example, by wearing torn blue jeans, a form of consumption called:

Samuel would like to use occupational prestige to measure social class, but his study is international, and the prestige of occupations change from one culture to the next.

They typical Canadian household is changing the way it is spending its money. More income is being allocated to food and apparel and less is being spent on shelter and transportation.

The Smiths, a middle class family, are more likely to reproduce than The Henderson's, a lower class family - a phenomenon known as differential fertility.

Status symbols are products which act as "badges of achievement" for those who own them, to let others know that they can afford them.

The high income class is not one market since spending priorities are dependent upon such factors as: where the money was acquired; how the money was acquired; and how long it was acquired.

The place one occupies in the social structure is an important determinant not just of how much money is spent; it also influences how it is spent.

How does the relationship between wealth and social class affect the way marketers segment affluent markets? Are there some consumption situations in which income alone is a good indicator of consumer behaviour?

Social stratification refers to the creation of artificial divisions in a society.

In determining a family's social class, what has been the implication of the great number of women entering the work force?

codes are dominant among the working classes, while codes tend to be used by the middle and upper classes.

Who fits in what social class is now proving to be difficult to say. All of the following are true, EXCEPT:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 13: Subcultures

One limitation with measuring social class is that we cannot derive any valuable insight from it.

Psychologists use the term homogamy to describe, "assortative mating." Which of the following phrases would be the best illustration of homogamy?

Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra's case is an example of which of the following?

Lottery winners are examples of consumers who become overprivileged virtually overnight.

The concept of the potlatch, the extravagant feast and display and often even the destruction of wealth or possessions (to show that one can afford to) characteristic of the Kwakiutl Indians of the Pacific Northwest, is analogous to the modern concept of:

How do consumers' beliefs about the state of the economy affect spending patterns?

The Kwakiutl Indian chiefs of the Pacific North threw lavish feasts, termed , to show off their wealth and give extravagant presents to their guests.

Consumers who are "in the know" about valued status symbols may switch gears and deliberately seek to mock the prizing of such status symbols by avoiding them, for example, by wearing torn blue jeans, a form of consumption called:

Samuel would like to use occupational prestige to measure social class, but his study is international, and the prestige of occupations change from one culture to the next.

They typical Canadian household is changing the way it is spending its money. More income is being allocated to food and apparel and less is being spent on shelter and transportation.

The Smiths, a middle class family, are more likely to reproduce than The Henderson's, a lower class family - a phenomenon known as differential fertility.

Status symbols are products which act as "badges of achievement" for those who own them, to let others know that they can afford them.

The high income class is not one market since spending priorities are dependent upon such factors as: where the money was acquired; how the money was acquired; and how long it was acquired.

The place one occupies in the social structure is an important determinant not just of how much money is spent; it also influences how it is spent.

How does the relationship between wealth and social class affect the way marketers segment affluent markets? Are there some consumption situations in which income alone is a good indicator of consumer behaviour?

Social stratification refers to the creation of artificial divisions in a society.

In determining a family's social class, what has been the implication of the great number of women entering the work force?

codes are dominant among the working classes, while codes tend to be used by the middle and upper classes.

Who fits in what social class is now proving to be difficult to say. All of the following are true, EXCEPT:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters