Question 1

Consumers rarely see themselves as they imagine others see them.

Accepted Answer

A) True 
 B)False  False

Question 2

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text, what are these purposes?

Accepted Answer

- To separate group members from nonmembers
-To place the individual in the social organization
-To place the person in a gender category
-To enhance sex- role identification
-To indicate desired social conduct
-To indicate high status or rank.
-To provide a sense of security

Question 3

Ben is a little nervous about how he will be perceived when he arrives for a job interview. He got his hair cut and wore his most expensive business suit so he would appear more like the person the firm would hire at an executive level. He knows that he "cleans up well" and hopes that will compensate for a weak resume. Explain in terms of symbolic interactionism what Ben is doing.

Accepted Answer

Symbolic interactionism stresses the importance of how relationships with other people form our concepts of self. Members of the same group have shared meanings, which can be reflected by behaviour, symbols, and products.
Although this is a new situation for Ben, his self- concept has been partially formed by how other people reacted to him in the past. He has defined himself as executive material because of this past treatment, and trusts that other people will share the same consensus when he presents the appropriate presentation with its symbolic meaning.

Question 4

No doubt one of the biggest marketing buzzwords over the past few years is metrosexual; however, this characterization has had a backlash from males that don't prefer this classification. A new term, the ubersexual, may be more compatible to modern males. What is the difference between the two terms and why might the designation of ubersexual be more acceptable to modern males?

Accepted Answer

The metrosexual is seen as a straight, u

Question 5

Market researchers have found that men and women have different food preferences.

Accepted Answer

A) True 
 B)False

Question 6

Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self- image congruence models, which of the following would be the best slogan for his product?

Accepted Answer

A)  "Stay Active . . . Enjoy Life" 
B)  "Isn't It Time to Act Your Age?" 
C)  "Get Smart - Be Prepared" 
D)  "This Is Not Your Children's Product" 
E)  "Better for What Ails You" 
A)  "Stay Active . . . Enjoy Life" 
B)  "Isn't It Time to Act Your Age?" 
C)  "Get Smart - Be Prepared" 
D)  "This Is Not Your Children's Product" 
E)  "Better for What Ails You"

Question 7

Current marketing practices which promote thinness as being beautiful in women probably contribute to the increasing number of women who suffer from bulimia.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not true regarding men and their hair?

Accepted Answer

A)  Men are more prone to baldness than women 
B)  Men typically stick to a four- week schedule for haircuts 
C)  Men openly talk about their hair 
D)  Men are more vain abut their hair than women 
E)  Men are secretive about dyeing their hair 
A)  Men are more prone to baldness than women 
B)  Men typically stick to a four- week schedule for haircuts 
C)  Men openly talk about their hair 
D)  Men are more vain abut their hair than women 
E)  Men are secretive about dyeing their hair

Question 9

Turkish women, in a recent study, expressed the tension they felt in their ongoing struggle to reconcile ambiguous religious principles that simultaneously call for modesty and beauty. This difficulty illustrates problems that occur in self- image congruence models as applied to the modern world.

Accepted Answer

A) True 
 B)False

Question 10

The concept of self is .

Accepted Answer

A)  a perception of other people 
B)  uniform in almost all cultures 
C)  a concept of little use in marketing 
D)  an idea that is untestable 
E)  a relatively new concept 
A)  a perception of other people 
B)  uniform in almost all cultures 
C)  a concept of little use in marketing 
D)  an idea that is untestable 
E)  a relatively new concept

Question 11

People who own the newest Mercedes convertible with 500 horsepower most likely:

Accepted Answer

A)  are conservative and thrifty 
B)  have high self esteem 
C)  are not inclined to take risks 
D)  are difficult customers 
E)  lack social comparison 
A)  are conservative and thrifty 
B)  have high self esteem 
C)  are not inclined to take risks 
D)  are difficult customers 
E)  lack social comparison

Question 12

In the past seventy years important sexual dimorphic markers for winners of the Miss America pageant have fallen below the normal values.

Accepted Answer

A) True 
 B)False

Question 13

Self consciousness with consumers may vary from situation to situation.

Accepted Answer

A) True 
 B)False

Question 14

What people feel they would like to be is called the:

Accepted Answer

A)  submerged self 
B)  reflected self 
C)  unreal self 
D)  ideal self 
E)  denied self 
A)  submerged self 
B)  reflected self 
C)  unreal self 
D)  ideal self 
E)  denied self

Question 15

Which of the following purposes of decorating the self best explains why tattoos can be very popular for a period of time and unacceptable in a different period of time within the same culture?

Accepted Answer

A)  To indicate high status or rank 
B)  To separate group members from nonmembers 
C)  To place the person in a gender category 
D)  To place the individual in a social organization 
E)  To enhance gender- role identification 
A)  To indicate high status or rank 
B)  To separate group members from nonmembers 
C)  To place the person in a gender category 
D)  To place the individual in a social organization 
E)  To enhance gender- role identification

Question 16

It has been observed by psychologists that women are more likely to ask, "Could you close the door?" While men are more likely to ask, "Would you close the door?" What does this slight difference in language usage represent in gender role socialization?

Accepted Answer

The use of the word "would" creates a qu

Question 17

By acting the way we assume others expect us to act, we often wind up making these perceptions really happen, in a form of:

Accepted Answer

A)  the social coercion syndrome 
B)  auto- suggestion 
C)  interaction 
D)  social concession 
E)  self- fulfilling prophecy 
A)  the social coercion syndrome 
B)  auto- suggestion 
C)  interaction 
D)  social concession 
E)  self- fulfilling prophecy

Question 18

All of the following are true, EXCEPT:

Accepted Answer

A)  maleness and femaleness are biological characteristics 
B)  a consumer's subjective feelings about his/her sex are crucial 
C)  masculinity and femininity are biological characteristics 
D)  masculine behaviour is culturally derived 
E)  sex- role identity is a state of mind as well as body 
A)  maleness and femaleness are biological characteristics 
B)  a consumer's subjective feelings about his/her sex are crucial 
C)  masculinity and femininity are biological characteristics 
D)  masculine behaviour is culturally derived 
E)  sex- role identity is a state of mind as well as body

Question 19

Research suggests that people with lopsided facial features are less desirable.

Accepted Answer

A) True 
 B)False

Question 20

In a national survey of 1000 women, only said that physical characteristics define true beauty:

Accepted Answer

A)  2% 
B)  25% 
C)  50% 
D)  0% 
E)  10% 
A)  2% 
B)  25% 
C)  50% 
D)  0% 
E)  10%

Consumers rarely see themselves as they imagine others see them.

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text, what are these purposes?

Market researchers have found that men and women have different food preferences.

Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self- image congruence models, which of the following would be the best slogan for his product?

Current marketing practices which promote thinness as being beautiful in women probably contribute to the increasing number of women who suffer from bulimia.

Which of the following is not true regarding men and their hair?

Turkish women, in a recent study, expressed the tension they felt in their ongoing struggle to reconcile ambiguous religious principles that simultaneously call for modesty and beauty. This difficulty illustrates problems that occur in self- image congruence models as applied to the modern world.

The concept of self is .

People who own the newest Mercedes convertible with 500 horsepower most likely:

In the past seventy years important sexual dimorphic markers for winners of the Miss America pageant have fallen below the normal values.

Self consciousness with consumers may vary from situation to situation.

What people feel they would like to be is called the:

Which of the following purposes of decorating the self best explains why tattoos can be very popular for a period of time and unacceptable in a different period of time within the same culture?

It has been observed by psychologists that women are more likely to ask, "Could you close the door?" While men are more likely to ask, "Would you close the door?" What does this slight difference in language usage represent in gender role socialization?

By acting the way we assume others expect us to act, we often wind up making these perceptions really happen, in a form of:

All of the following are true, EXCEPT:

Research suggests that people with lopsided facial features are less desirable.

In a national survey of 1000 women, only said that physical characteristics define true beauty:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 5: Motivation and Affect

Consumers rarely see themselves as they imagine others see them.

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to information provided in the text, what are these purposes?

Market researchers have found that men and women have different food preferences.

Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self- image congruence models, which of the following would be the best slogan for his product?

Current marketing practices which promote thinness as being beautiful in women probably contribute to the increasing number of women who suffer from bulimia.

Which of the following is not true regarding men and their hair?

Turkish women, in a recent study, expressed the tension they felt in their ongoing struggle to reconcile ambiguous religious principles that simultaneously call for modesty and beauty. This difficulty illustrates problems that occur in self- image congruence models as applied to the modern world.

The concept of self is .

People who own the newest Mercedes convertible with 500 horsepower most likely:

In the past seventy years important sexual dimorphic markers for winners of the Miss America pageant have fallen below the normal values.

Self consciousness with consumers may vary from situation to situation.

What people feel they would like to be is called the:

Which of the following purposes of decorating the self best explains why tattoos can be very popular for a period of time and unacceptable in a different period of time within the same culture?

It has been observed by psychologists that women are more likely to ask, "Could you close the door?" While men are more likely to ask, "Would you close the door?" What does this slight difference in language usage represent in gender role socialization?

By acting the way we assume others expect us to act, we often wind up making these perceptions really happen, in a form of:

All of the following are true, EXCEPT:

Research suggests that people with lopsided facial features are less desirable.

In a national survey of 1000 women, only said that physical characteristics define true beauty:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters