Exam 6: Business-To-Business Markets: How and Why Organizations Buy

Joint demand occurs when three or more goods are necessary to create a product.

Power Electric connects with large buyers such as Cor Edison.The system making this possible is referred to as the Trade Network.The Trade Network is Power Electric's .

What is the difference between producers and resellers?

How does the problem recognition stage of the business buying decision process differ for straight rebuys and new- task buys?

Only a very few new business opportunities have been created due to B2B e- commerce.

Inelastic demand for a product means that if the product's price goes up,demand for it increases,but if a product's price goes down,demand decreases.

PPG Industries buys silicon and uses it to manufacture glass for windows.PPG is a .

Prudent Care allows its corporate customers to enroll new employees and check eligibility and claims status via the Prudent Care computer system.Are these practices by Prudent Care utilizing the intranet or extranet?

An intranet is not used for .

What is the practice of multiple sourcing in the business- to- business buying decision process in the product and supplier selection step? Explain the advantages and disadvantages to a firm of implementing multiple sourcing.

NCR sells Point of Sales Workstations to retailers.This is an example of marketing.

Much lumber used in the United States comes from Canada even though U.S.- produced lumber is available.Canadian lumber is cheaper due to subsidies provided by the Canadian government to its lumber industry.The U.S.government instituted a tax on Canadian lumber,which made U.S.lumber the least expensive to purchase although still priced much higher than contractors were used to paying.As a result of higher- priced lumber,economists predicted the cost of building a house would increase,and there would be a decline in the number of consumers buying new homes because the demand for houses is _.

A city decided to build a stadium to hold 19,000 people; it was a difficult decision because the city already had a 70,000 seat dome.City planners convinced the people of the city that the older dome was too large for most touring shows and better suited for sporting events.In terms of the buy class framework,the decision to build an arena for touring shows featuring big- name stars was a .

Intranets and extranets are _ .

A patient of Dr.Albrecht's told the dentist he needed to buy a machine that would sterilize his tools without using any water because water tends to cause the tools to rust or corrode over time.In terms of the buying center,the patient had the role of .

Firewalls and encryption are .

Business marketers have a broad customer base and a large number of buyers compared to consumer marketers.

A modified rebuy .

Why is the demand in business- to- business markets mostly inelastic?

Celarix.com is an Internet company that provides other businesses operating on the Internet with various kinds of help handling distribution bottlenecks including software that manages tariffs and exchange rates for companies that ship internationally.Celarix.com engages in .