Exam 6: Business-To-Business Markets: How and Why Organizations Buy

Producers purchase products for the production of other goods and services and resellers perform the same functions as the producers..

is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs.

The can be especially useful for companies that need to secure communications between the company and its dealers,distributors,and/or franchisees.

When companies require employees to use a password to get access to the company's computer database,the company is enforcing .

Business- to- business (B2B)e- commerce has .

Although much of the equipment used by dentists is thrown away after one use,many of the instruments used to clean teeth,fill cavities,and deal with impactions and other dental problems are made of steel and must be sterilized.A dentist is considering replacing his conventional steam sterilizer with a chemical sterilizer that cleans without rusting or corroding instruments.Because the dentist is already familiar with sterilizers,he is looking to find the best price possible on a chemical sterilizer.He is engaged in a _ _.

Explain what business- to- business (B2B)e- commerce means?

Business markets tend to be more geographically concentrated than consumer markets.

do not actually produce goods,but they do provide their customers with the time,place,and possession utility by making goods available to consumers when and where they want them.

Explain the North American Industry Classification System (NAICS).

PPG,a producer of glass for windows,is engaged in ,which is the marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption.

Which of the following statements about buying centers is true?

The individual who is developing the product specifications for a complex product would assume the role of influencer in the buying center.

Tricon Restaurant International,parent company of Taco Bell,has found a good way to communicate with franchisees.

The first step in the business buying decision process is _.

During the _ stage of the business buying process,the buying center assesses proposals.

What of the following statements does NOT apply to the North American Industry Classification System (NAICS)?

B2B e- commerce does NOT include exchanges of _ .

Despite the use of software,hackers have been able to steal thousands of credit card numbers from companies including Creditcards.com,Western Union,and online music retailer CD Universe.

Both B2C and B2B e- commerce companies worry about authentication and ensuring that transactions are secure.