Exam 5: Consumer Behavior: How and Why We Buy

Christie is leaving soon for a year of volunteer service work in Scotland.Many of her family members and friends want to know the details of her year abroad as they are happening.Christie could set up a(n)to keep everyone up- to- date.

Virtual communities meet online and share their enthusiasm for such subjects as products and recording artists.

A _ is an online group of consumers who share a set of social relationships based upon usage or interest in a product.The members typically don't live near each other.

Viewers of some television shows have created virtual communities so people can predict plot twists and create their own biographies of the characters.

is/are composed of a mixture of beliefs about one's abilities and observations of one's own behavior and feelings (both positive and negative)regarding one's personal attributes.

The passage of the Child Protection and Safety Act (1969)was influenced by consumerism.What is consumerism and its relationship to this law?

The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Learning is .

Singles of any age are more likely to spend money on expensive cars,entertainment,and recreation,while new parents spend money on baby furniture.These purchases reflect the different stages of the .

How do heuristics impact the consumer's decision process? Give one example of a heuristic you might use when shopping.

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.This ad was based on an understanding of _.

is/are when people buy from the same company over and over because they believe that the company makes superior products.

The physical environment of a store would not have an effect upon the buying motivation of a consumer.

One of the strongest influences on our consumer purchase decisions are gender roles.How are gender roles likely to influence the children's toy industry?

Cyber- hangouts in Europe try to increase traffic with computer game competitions.The retailers are aware of the importance of in designing the activities offered in the store.

Give an example of a company that is an opinion leader in regard to one of its products.How does being the opinion leader explain the perceived risk of this company seeking to introduce a totally new product line of goods?

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective,why are these students all conforming to a similar style?

Explain consumer behavior and give an example.

The cognitive component of a person's attitude would be dominant for products such as scented candles,bath salts,and soft,luxurious towels.

Marketers know that the process of change continues throughout consumers' lives.Interestingly,the consumption of goods and services may depend more on a consumer's current position in the cycle than on chronological age.