Question 1

Which kind of retail store would be most likely to use a grid layout?

Accepted Answer

A) a jewelry store 
B) a high- end restaurant 
C) a factory outlet store 
D) a clothing specialty store 
E) a supermarket 
A) a jewelry store 
B) a high- end restaurant 
C) a factory outlet store 
D) a clothing specialty store 
E) a supermarket E

Question 2

Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs,which are passed along to the customer?

Accepted Answer

A) self- service stores 
B) off- price stores 
C) convenience stores 
D) full- service stores 
E) factory outlet stores 
A) self- service stores 
B) off- price stores 
C) convenience stores 
D) full- service stores 
E) factory outlet stores D

Question 3

Wholesaling includes all the activities involved in selling goods or services directly to final consumers for their personal use.

Accepted Answer

A) True 
 B)False  False

Question 4

In general,a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on .

Accepted Answer

A) low- priced merchandise 
B) brand- name merchandise 
C) customer service 
D) staples 
E) specialty items 
A) low- priced merchandise 
B) brand- name merchandise 
C) customer service 
D) staples 
E) specialty items

Question 5

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds -is an example of how a retailer can differentiate itself through its .

Accepted Answer

A) merchandise mix 
B) store atmosphere 
C) destination retailing 
D) services mix 
E) level of service 
A) merchandise mix 
B) store atmosphere 
C) destination retailing 
D) services mix 
E) level of service

Question 6

Which of the following is most likely to occur during the maturity stage of the retail life cycle?

Accepted Answer

A) Competitors become obsolete as newer ways of doing business emerge. 
B) Profits are low due to development costs. 
C) Declining competition makes it easier to maintain customer loyalty. 
D) The retailer fundamentally changes to meet customers' new needs. 
E) Prices are cut. 
A) Competitors become obsolete as newer ways of doing business emerge. 
B) Profits are low due to development costs. 
C) Declining competition makes it easier to maintain customer loyalty. 
D) The retailer fundamentally changes to meet customers' new needs. 
E) Prices are cut.

Question 7

According to the _ _ hypothesis,new retailing forms often begin as low- margin,low- price,low- status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.

Accepted Answer

A) warehousing 
B) wheel- of- retailing 
C) agent 
D) retail life cycle 
E) broker 
A) warehousing 
B) wheel- of- retailing 
C) agent 
D) retail life cycle 
E) broker

Question 8

Pier 1 Imports started as a single store in San Mateo,California,offering low- priced beanbags,love beads,and incense to baby boomers.Today it sells quality home furnishings and decorative accessories.Why is Pier 1 Imports a perfect case study of the wheel- of- retailing hypothesis?

Accepted Answer

The wheel- of- retailing hypothesis stat

Question 9

Off- price retailers obtain surplus merchandise from manufacturers and offer brand- name,fashion- orientated goods at low prices.

Accepted Answer

A) True 
 B)False

Question 10

,such as Sears and Kohl's,provide some sales assistance and offer credit.

Accepted Answer

A) Self- service retailers 
B) Full- service retailers 
C) Off- price retailers 
D) Specialty retailers 
E) Limited- service retailers 
A) Self- service retailers 
B) Full- service retailers 
C) Off- price retailers 
D) Specialty retailers 
E) Limited- service retailers

Question 11

Which of the following types of retailers is most likely to practice everyday low pricing (EDLP)?

Accepted Answer

A) discount stores 
B) specialty stores 
C) department stores 
D) convenience stores 
E) hypermarkets 
A) discount stores 
B) specialty stores 
C) department stores 
D) convenience stores 
E) hypermarkets

Question 12

A store using an everyday low- pricing (EDLP)strategy does which of the following?

Accepted Answer

A) positions itself as an anchor store in a shopping center 
B) eliminates most forms of customer service in order to maintain low prices 
C) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage 
D) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer 
E) has weekly sales 
A) positions itself as an anchor store in a shopping center 
B) eliminates most forms of customer service in order to maintain low prices 
C) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage 
D) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer 
E) has weekly sales

Question 13

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

Accepted Answer

A) store image 
B) store atmosphere 
C) merchandise assortment 
D) store layout 
E) market segmentation 
A) store image 
B) store atmosphere 
C) merchandise assortment 
D) store layout 
E) market segmentation

Question 14

Factory outlet stores tend to have a very broad assortment of merchandise.

Accepted Answer

A) True 
 B)False

Question 15

Why might a retailer be interested in using the Census of Retail Trade,which classifies retailers according to the North American Industry Classification System (NAICS)codes?

Accepted Answer

A retailer that wants to ident

Question 16

Which type of store is much larger than a regular supermarket and offers a large assortment of routinely purchased food products,nonfood items,and services?

Accepted Answer

A) department store 
B) off- price retailer 
C) freestanding store 
D) hypermarket 
E) factory outlet store 
A) department store 
B) off- price retailer 
C) freestanding store 
D) hypermarket 
E) factory outlet store

Question 17

In which of the following would you be most likely to see a free- flow layout?

Accepted Answer

A) a clothing specialty store like the Gap 
B) a general discount store like Target 
C) a warehouse club like Sam's Club 
D) a hypermarket 
E) a supermarket 
A) a clothing specialty store like the Gap 
B) a general discount store like Target 
C) a warehouse club like Sam's Club 
D) a hypermarket 
E) a supermarket

Question 18

Bass Pro Shops,a chain of outdoor sports equipment stores,features giant aquariums,waterfalls,trout ponds,archery and rifle ranges,putting greens,and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Accepted Answer

Many shoppers are looking for

Question 19

Which of the following best explains why new retailers often squeeze out older retailers?

Accepted Answer

A) pyramid schemes 
B) shrinkage 
C) the 80/20 rule of retailing 
D) pop- up retailing 
E) the wheel- of- retailing hypothesis 
A) pyramid schemes 
B) shrinkage 
C) the 80/20 rule of retailing 
D) pop- up retailing 
E) the wheel- of- retailing hypothesis

Question 20

Describe the benefits of e- commerce for a consumer.

Accepted Answer

Consumers who purchase items utilizing e

Which kind of retail store would be most likely to use a grid layout?

Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs,which are passed along to the customer?

Wholesaling includes all the activities involved in selling goods or services directly to final consumers for their personal use.

In general,a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on .

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds -is an example of how a retailer can differentiate itself through its .

Which of the following is most likely to occur during the maturity stage of the retail life cycle?

According to the _ _ hypothesis,new retailing forms often begin as low- margin,low- price,low- status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.

Pier 1 Imports started as a single store in San Mateo,California,offering low- priced beanbags,love beads,and incense to baby boomers.Today it sells quality home furnishings and decorative accessories.Why is Pier 1 Imports a perfect case study of the wheel- of- retailing hypothesis?

Off- price retailers obtain surplus merchandise from manufacturers and offer brand- name,fashion- orientated goods at low prices.

,such as Sears and Kohl's,provide some sales assistance and offer credit.

Which of the following types of retailers is most likely to practice everyday low pricing (EDLP)?

A store using an everyday low- pricing (EDLP)strategy does which of the following?

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

Factory outlet stores tend to have a very broad assortment of merchandise.

Why might a retailer be interested in using the Census of Retail Trade,which classifies retailers according to the North American Industry Classification System (NAICS)codes?

Which type of store is much larger than a regular supermarket and offers a large assortment of routinely purchased food products,nonfood items,and services?

In which of the following would you be most likely to see a free- flow layout?

Bass Pro Shops,a chain of outdoor sports equipment stores,features giant aquariums,waterfalls,trout ponds,archery and rifle ranges,putting greens,and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Which of the following best explains why new retailers often squeeze out older retailers?

Describe the benefits of e- commerce for a consumer.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Which kind of retail store would be most likely to use a grid layout?

Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs,which are passed along to the customer?

Wholesaling includes all the activities involved in selling goods or services directly to final consumers for their personal use.

In general,a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on .

Costco's surprise offerings of seconds,overstocks,and closeouts-occasionally including diamonds -is an example of how a retailer can differentiate itself through its .

Which of the following is most likely to occur during the maturity stage of the retail life cycle?

According to the _ _ hypothesis,new retailing forms often begin as low- margin,low- price,low- status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.

Pier 1 Imports started as a single store in San Mateo,California,offering low- priced beanbags,love beads,and incense to baby boomers.Today it sells quality home furnishings and decorative accessories.Why is Pier 1 Imports a perfect case study of the wheel- of- retailing hypothesis?

Off- price retailers obtain surplus merchandise from manufacturers and offer brand- name,fashion- orientated goods at low prices.

,such as Sears and Kohl's,provide some sales assistance and offer credit.

Which of the following types of retailers is most likely to practice everyday low pricing (EDLP)?

A store using an everyday low- pricing (EDLP)strategy does which of the following?

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

Factory outlet stores tend to have a very broad assortment of merchandise.

Why might a retailer be interested in using the Census of Retail Trade,which classifies retailers according to the North American Industry Classification System (NAICS)codes?

Which type of store is much larger than a regular supermarket and offers a large assortment of routinely purchased food products,nonfood items,and services?

In which of the following would you be most likely to see a free- flow layout?

Bass Pro Shops,a chain of outdoor sports equipment stores,features giant aquariums,waterfalls,trout ponds,archery and rifle ranges,putting greens,and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Which of the following best explains why new retailers often squeeze out older retailers?

Describe the benefits of e- commerce for a consumer.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters