Exam 6: Business-To-Business Markets: How and Why Organizations Buy

Because most demand for business- to- business products is ,PPG,a producer of glass,probably experiences the same patterns of demand for its products.

When the city of St.Louis buys a golf turf mower for maintaining the city's golf course in Forest Park ,the sale occurs in which market?

The is the member of the buying center who controls the flow of information to other members.

Business buyers often develop ,written descriptions of the quality,size,weight,warranty,and delivery requirements for the purchase.

Identify the six roles of participation in a business- to- business buying center?

Without ,it would be easy for unethical people to get your credit card number by creating a "sniffer" program that intercepts and reads messages.

Aerochange.com was founded by thirteen airline companies as a website where the companies could purchase all the goods and services for their operation,excluding aircraft and fuel.Selected suppliers were invited to partner with these airlines at this site.Items that are traded through Aeroxchange include a wide range of airline- specific products and services,such as engine components and maintenance.Aerochange is an example of a(n)_.

A rifle manufacturer needs muzzles,trigger mechanisms,and wooden gunstocks to produce rifles.Without these items the manufacturer cannot produce its rifles and will reduce its demand for trigger mechanisms and gunstocks if suppliers are unable to sell the muzzles it needs.This is an example of demand.

occurs when firms obtain outside vendors to provide goods or services that might otherwise be supplied in- house.

Gillette Shows of Pittsfield,Massachusetts,is a touring carnival company.In a season,it will do shows in New York and most of the New England states.The show has nineteen different rides and attractions.The owner made the decision to buy a new ride for the carnival.He paid $405,000 for a ride called The Typhoon,which became its most popular ride.The purchase of The Typhoon is an example of a .

Web security for B2B marketers is a serious problem.

A sign company creates and prints the full- sized vinyl sheets that make it quick and easy to change the promotion on a billboard.If a change in the price of petroleum (a necessary ingredient for the production of plastic)forced manufacturers of vinyl sheets to increase their price by 20 percent,the company would still need to buy the same amount to meet its customers' needs.Therefore,demand for vinyl sheets by companies that use this product to create billboard ads is .

Professional buyers are NOT responsible for .

When the Metropolitan Museum of Modern Art buys office supplies,the purchase occurs in the market.

The fluctuating demand for organizational products is due to since business customers tend to purchase certain products infrequently.

Why are materials that represent only a small percentage of the total cost of manufacturing a product more likely to have inelastic demand than major components?

Business- to- business marketing demand is because a business's demand for goods and services comes either directly or indirectly from consumers' demands.

To purchase an item from an Internet site,you will be asked to provide a credit card number.Because of ,a computer hacker who intercepts this number as it is being sent to the seller would likely see £D¥$&0PDJLJL,or something equally as meaningless.

What are the steps in the business- to- business buying decision process?

Business- to- business,or organizational,markets do NOT include .