Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
Exam 1: Welcome to the World of Marketing: Createand Deliver Value151 Questions
Exam 2: Strategic Market Planning: Capture the Big Picture148 Questions
Exam 3: Thriving in the Marketing Environment: the World Is Flat150 Questions
Exam 4: Marketing Research: Gather,analyze,and Use Information150 Questions
Exam 5: Consumer Behavior: How and Why We Buy150 Questions
Exam 6: Business-To-Business Markets: How and Why Organizations Buy150 Questions
Exam 7: Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management150 Questions
Exam 8: Create the Product146 Questions
Exam 9: Manage the Product148 Questions
Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There150 Questions
Exam 11: Pricing the Product148 Questions
Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication150 Questions
Exam 13: Advertising,sales Promotion,and Public Relations150 Questions
Exam 14: Personal Selling,sales Management,and Direct Marketing150 Questions
Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics150 Questions
Exam 16: Retailing: Bricks and Clicks150 Questions
Select questions type
A brand of variety stores is part of a wholesaler- sponsored voluntary chain.This means these retailers are members of a(n)vertical marketing system (VMS).
Free
(Multiple Choice)
4.8/5
(34)
Correct Answer:
D
Railroads are best for carrying coal,iron ore,grain,and lumber over long distances.
Free
(True/False)
4.8/5
(35)
Correct Answer:
True
Through the use of ,a company is able to know locate exactly where a product is located within the distribution channel.
Free
(Multiple Choice)
4.9/5
(34)
Correct Answer:
A
Produceworld.com sells fruits and vegetables to supermarkets and restaurant chains.It is an example of a business- to- consumer channel.
(True/False)
4.9/5
(33)
Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical,Inc.,who then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical,Inc.is an example of which of the following?
(Multiple Choice)
4.9/5
(38)
Which of the following is true about sales branches,sales offices,and manufacturers' showrooms?
(Multiple Choice)
4.8/5
(40)
Which of the following is NOT a true statement about conventional marketing systems?
(Multiple Choice)
4.9/5
(39)
Limited- service merchant wholesalers are less likely than full- service merchant wholesalers to do which of the following?
(Multiple Choice)
5.0/5
(39)
When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and distribution.
(Multiple Choice)
4.9/5
(37)
Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?
(Multiple Choice)
4.8/5
(38)
A corporate VMS has the advantage of controlling the entire distribution chain under .
(Multiple Choice)
4.8/5
(29)
The producer and the final consumer are part of every type of channel of distribution.
(True/False)
4.8/5
(38)
Which of the following is/are in place when a producer,dealer,wholesaler,retailer,or customers interacts with more than one type of channel?
(Multiple Choice)
4.8/5
(43)
Physical distribution activities include all of the following EXCEPT which one?
(Multiple Choice)
4.7/5
(44)
Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.
(True/False)
4.8/5
(35)
Showing 1 - 20 of 150
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)