Question 1

Without encryption,it would be easy for unethical people using the computer to get your credit card number.

Accepted Answer

A) True 
 B)False

Question 2

means scrambling a message so that only another individual or computer that has the right "key" for deciphering it can unscramble it.

Accepted Answer

A) Encryption 
B) Reverse encoding 
C) Back- translation 
D) Firewalls 
E) Message overlap 
A) Encryption 
B) Reverse encoding 
C) Back- translation 
D) Firewalls 
E) Message overlap

Question 3

Wal- Mart buys toothpaste,peanuts,and shoes to sell in its stores.Wal- Mart is a .

Accepted Answer

A) reseller 
B) facilitator 
C) organizational 
D) producer 
E) consumer 
A) reseller 
B) facilitator 
C) organizational 
D) producer 
E) consumer

Question 4

A new- task buy .

Accepted Answer

A) does not occur when the buyer uses single sourcing 
B) is characterized by uncertainty and high risk 
C) is similar to routine decision making in the consumer market 
D) begins with a SWOT analysis 
E) requires less time and effort than a modified rebuy 
A) does not occur when the buyer uses single sourcing 
B) is characterized by uncertainty and high risk 
C) is similar to routine decision making in the consumer market 
D) begins with a SWOT analysis 
E) requires less time and effort than a modified rebuy

Question 5

How are the consumers' demand and the business- to- business derived demand of goods and services ultimately based upon the same demand?

Accepted Answer

Consumer demand is based on a direct con

Question 6

When a dentist's office manager orders latex gloves,disposable masks,file folders,and complementary toothbrushes to give to patients,he is most likely making a _.

Accepted Answer

A) value purchase 
B) modified rebuy 
C) simple- task purchase 
D) utility buy 
E) straight rebuy 
A) value purchase 
B) modified rebuy 
C) simple- task purchase 
D) utility buy 
E) straight rebuy

Question 7

was/were being utilized when Boeing received orders for $100 million in spare parts in the first year its website was in operation.

Accepted Answer

A) Data bots 
B) E- commerce 
C) Single sourcing 
D) Search engines 
E) Intranet 
A) Data bots 
B) E- commerce 
C) Single sourcing 
D) Search engines 
E) Intranet

Question 8

Which of the following statements about security issues on the Internet is true?

Accepted Answer

A) There are no security risks for companies doing business on the Internet. 
B) Hackers are not interested in business- to- business transactions. 
C) A company's employees are the least likely source of Internet security problems. 
D) Firewalls provide adequate security for all Internet exchanges. 
E) None of the above are true. 
A) There are no security risks for companies doing business on the Internet. 
B) Hackers are not interested in business- to- business transactions. 
C) A company's employees are the least likely source of Internet security problems. 
D) Firewalls provide adequate security for all Internet exchanges. 
E) None of the above are true.

Question 9

Governments are just about the only customers for certain products such as Boeing's fighter jets.The government is a(n).

Accepted Answer

A) facilitator 
B) distributor 
C) organizational buyer 
D) producer 
E) reseller 
A) facilitator 
B) distributor 
C) organizational buyer 
D) producer 
E) reseller

Question 10

A participant in a buying center can only assume one role for any single purchase decision.

Accepted Answer

A) True 
 B)False

Without encryption,it would be easy for unethical people using the computer to get your credit card number.

means scrambling a message so that only another individual or computer that has the right "key" for deciphering it can unscramble it.

Wal- Mart buys toothpaste,peanuts,and shoes to sell in its stores.Wal- Mart is a .

A new- task buy .

How are the consumers' demand and the business- to- business derived demand of goods and services ultimately based upon the same demand?

When a dentist's office manager orders latex gloves,disposable masks,file folders,and complementary toothbrushes to give to patients,he is most likely making a _.

was/were being utilized when Boeing received orders for $100 million in spare parts in the first year its website was in operation.

Which of the following statements about security issues on the Internet is true?

Governments are just about the only customers for certain products such as Boeing's fighter jets.The government is a(n).

A participant in a buying center can only assume one role for any single purchase decision.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters

Exam 6: Business-To-Business Markets: How and Why Organizations Buy

Without encryption,it would be easy for unethical people using the computer to get your credit card number.

means scrambling a message so that only another individual or computer that has the right "key" for deciphering it can unscramble it.

Wal- Mart buys toothpaste,peanuts,and shoes to sell in its stores.Wal- Mart is a .

A new- task buy .

How are the consumers' demand and the business- to- business derived demand of goods and services ultimately based upon the same demand?

When a dentist's office manager orders latex gloves,disposable masks,file folders,and complementary toothbrushes to give to patients,he is most likely making a _.

was/were being utilized when Boeing received orders for $100 million in spare parts in the first year its website was in operation.

Which of the following statements about security issues on the Internet is true?

Governments are just about the only customers for certain products such as Boeing's fighter jets.The government is a(n).

A participant in a buying center can only assume one role for any single purchase decision.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters