Question 1

Explain durable and nondurable goods.Give an example of each.

Accepted Answer

Durable and nondurable goods are goods that have been classified according to how long the product lasts.Durable goods are consumer products that last many years,such as refrigerators,computers,bedroom furniture,and cars.Nondurable goods are consumer products that are consumed in a short term,such as a newspaper,a soda,chewing gum,deodorant,and flea spray.

Question 2

The first step in the product adoption process is to create interest.

Accepted Answer

A) True 
 B)False  False

Question 3

Customers usually know a good deal about ,are loyal to specific brands,and spend little,if any,time comparing alternatives.

Accepted Answer

A) homogeneous products 
B) specialty products 
C) convenience products 
D) shopping products 
E) commodities 
A) homogeneous products 
B) specialty products 
C) convenience products 
D) shopping products 
E) commodities B

Question 4

The for a guest paying for a night's stay at a hotel would include fresh flowers in the room,remote control television,express checkout,and superb room service.

Accepted Answer

A) augmented product 
B) value network 
C) generic product 
D) actual product 
E) potential product 
A) augmented product 
B) value network 
C) generic product 
D) actual product 
E) potential product

Question 5

When Tasty Home Cooking,a cooking magazine,was introduced,there were already several publications devoted to cooking.Many people who like to cook perceived the new magazine to be superior to what was currently on the market because all of its recipes contain familiar products that are readily available at all supermarkets-- a need that other magazines had not fulfilled.In terms of the five characteristics of innovations that affect the rate of adoption,Tasty Home Cooking was perceived to have a high when compared to similar magazines.

Accepted Answer

A) relative advantage 
B) empathy rate 
C) complexity 
D) compatibility 
E) observability 
A) relative advantage 
B) empathy rate 
C) complexity 
D) compatibility 
E) observability

Question 6

Visiting a close friend to see her new high- definition television is an example of observability.

Accepted Answer

A) True 
 B)False

Question 7

Bosa Nova's energy drink product is classified as a consumer product.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about the adoption rates of organizations is true?

Accepted Answer

A) Firms are more likely to accept a new product if they perceive the improvement to be large in relation to the investment they will have to make. 
B) Firms that welcome innovations are likely to be younger companies. 
C) Firms that accept innovation tend to have an entrepreneurial corporate culture. 
D) Organizations are likely to adopt an innovation that helps them increase their gross margins. 
E) All of the above statements are true. 
A) Firms are more likely to accept a new product if they perceive the improvement to be large in relation to the investment they will have to make. 
B) Firms that welcome innovations are likely to be younger companies. 
C) Firms that accept innovation tend to have an entrepreneurial corporate culture. 
D) Organizations are likely to adopt an innovation that helps them increase their gross margins. 
E) All of the above statements are true.

Question 9

Marketers typically view all products as .

Accepted Answer

A) heuristics 
B) tangible items that satisfy some need 
C) intangible items 
D) need hierarchical satisfiers 
E) bundles of attributes 
A) heuristics 
B) tangible items that satisfy some need 
C) intangible items 
D) need hierarchical satisfiers 
E) bundles of attributes

Question 10

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is an example of an innovation?

Accepted Answer

A) a new product such as personal digital assistants 
B) tongue piercings 
C) a new communications technology such as WiMAX 
D) fads such as Razor scooters 
E) all of the above 
A) a new product such as personal digital assistants 
B) tongue piercings 
C) a new communications technology such as WiMAX 
D) fads such as Razor scooters 
E) all of the above

Question 12

The business analysis for a new product begins with .

Accepted Answer

A) assessing how the new product will fit into a firm's total product mix 
B) problem recognition 
C) perceptual mapping 
D) idea generation 
E) a repositioning strategy 
A) assessing how the new product will fit into a firm's total product mix 
B) problem recognition 
C) perceptual mapping 
D) idea generation 
E) a repositioning strategy

Question 13

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer?

Accepted Answer

The three layers of the product are the

Question 14

Estimating is deciding whether anyone is likely to buy a new product.

Accepted Answer

A) commercial success 
B) technical success 
C) problem recognition 
D) perceptual mapping 
E) idea generation 
A) commercial success 
B) technical success 
C) problem recognition 
D) perceptual mapping 
E) idea generation

Question 15

Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption?

Accepted Answer

A) relative advantage 
B) compatibility 
C) tangibility 
D) observability 
E) trialability 
A) relative advantage 
B) compatibility 
C) tangibility 
D) observability 
E) trialability

Question 16

The for a guest paying for a night's stay at a hotel is rest and sleep.

Accepted Answer

A) core product 
B) generic product 
C) augmented product 
D) value- deliverable product 
E) customized benefit 
A) core product 
B) generic product 
C) augmented product 
D) value- deliverable product 
E) customized benefit

Question 17

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

Accepted Answer

A) True 
 B)False

Question 18

The first step in the adoption process is .

Accepted Answer

A) need evaluation 
B) interest 
C) awareness 
D) product evaluation 
E) problem recognition 
A) need evaluation 
B) interest 
C) awareness 
D) product evaluation 
E) problem recognition

Question 19

For many firms is a continuous process of looking for ways to make an existing product better.

Accepted Answer

A) product development 
B) technical development 
C) product manufacturing 
D) idea screening 
E) concept testing 
A) product development 
B) technical development 
C) product manufacturing 
D) idea screening 
E) concept testing

Question 20

Because of the problem with test marketing,marketers sometimes conduct simulated test marketing.

Accepted Answer

A) True 
 B)False

Explain durable and nondurable goods.Give an example of each.

The first step in the product adoption process is to create interest.

Customers usually know a good deal about ,are loyal to specific brands,and spend little,if any,time comparing alternatives.

The for a guest paying for a night's stay at a hotel would include fresh flowers in the room,remote control television,express checkout,and superb room service.

Visiting a close friend to see her new high- definition television is an example of observability.

Bosa Nova's energy drink product is classified as a consumer product.

Which of the following statements about the adoption rates of organizations is true?

Marketers typically view all products as .

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Which of the following is an example of an innovation?

The business analysis for a new product begins with .

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer?

Estimating is deciding whether anyone is likely to buy a new product.

Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption?

The for a guest paying for a night's stay at a hotel is rest and sleep.

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

The first step in the adoption process is .

For many firms is a continuous process of looking for ways to make an existing product better.

Because of the problem with test marketing,marketers sometimes conduct simulated test marketing.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters

Exam 8: Create the Product

Explain durable and nondurable goods.Give an example of each.

The first step in the product adoption process is to create interest.

Customers usually know a good deal about ,are loyal to specific brands,and spend little,if any,time comparing alternatives.

The for a guest paying for a night's stay at a hotel would include fresh flowers in the room,remote control television,express checkout,and superb room service.

Visiting a close friend to see her new high- definition television is an example of observability.

Bosa Nova's energy drink product is classified as a consumer product.

Which of the following statements about the adoption rates of organizations is true?

Marketers typically view all products as .

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Which of the following is an example of an innovation?

The business analysis for a new product begins with .

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer?

Estimating is deciding whether anyone is likely to buy a new product.

Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption?

The for a guest paying for a night's stay at a hotel is rest and sleep.

Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product.

The first step in the adoption process is .

For many firms is a continuous process of looking for ways to make an existing product better.

Because of the problem with test marketing,marketers sometimes conduct simulated test marketing.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters