Exam 10: Questionnaire and Form
Exam 1: Introduction to Marketing71 Questions
Exam 2: Defining the Marketing Research73 Questions
Exam 3: Research Design89 Questions
Exam 4: Exploratory Research Design81 Questions
Exam 5: Exploratory Research Design101 Questions
Exam 6: Descriptive Research Design80 Questions
Exam 7: Causal Research Design109 Questions
Exam 8: Measurement and Scaling80 Questions
Exam 9: Measurement and Scaling113 Questions
Exam 10: Questionnaire and Form113 Questions
Exam 11: Sampling: Design and94 Questions
Exam 12: Sampling: Final and Initial66 Questions
Exam 13: Fieldwork54 Questions
Exam 14: Data Preparation123 Questions
Exam 15: Frequency Distribution, Crosstabulation, and Hypothesis154 Questions
Exam 16: Analysis of Variance and83 Questions
Exam 17: Correlation and Regression91 Questions
Exam 18: Discriminant and Logit59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis71 Questions
Exam 21: Multidimensional Scaling and111 Questions
Exam 22: Structural Equation Modeling89 Questions
Exam 23: Report Preparation and73 Questions
Exam 24: International Marketing73 Questions
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In questionnaire design, assigning a code to every conceivable response before data collection is called pre- coding.
(True/False)
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What techniques can the researcher use when trying to overcome a respondent's inability to answer?
(Essay)
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Pretests are best done by personal interviews, even if the actual survey is to be conducted by mail, telephone, or electronic means.
(True/False)
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When developing questionnaire questions, if you are considering order position bias and the set of all possible response alternatives, you are developing _ questions.
(Multiple Choice)
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When developing a questionnaire, the following guidelines: (1) use positive and negative statements, (2) avoid implicit alternatives, and (3) avoid leading questions, are used when .
(Multiple Choice)
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Filter questions enable the researcher to filter out respondents who are not adequately informed.
(True/False)
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The steps in the questionnaire design process are interrelated and the development of a questionnaire will involve some iteration and looping.
(True/False)
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When trying to overcome respondents' unwillingness to answer, the researcher might list the possible responses a respondent might make. More specifically, the list is an effort by the researcher to _ .
(Multiple Choice)
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specify the set of response alternatives and the response format.
(Multiple Choice)
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Research indicates that questions that rely on unaided recall can underestimate the actual occurrence of an event.
(True/False)
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Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire.
(Essay)
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