Exam 10: Questionnaire and Form

Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed.

Respondents may not be able to respond because they are unable to articulate a response, they may not be informed, or they may not remember.

Mentioning the sponsor of a project in the question might bias the respondent towards the sponsor.

is socioeconomic and demographic characteristics used to classify respondents.

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents, what might he/she do to make the respondent more willing to respond? Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer) to clarify your response.

"Describe your college experience" and "What is your occupation?" are questions.

The researcher has the ethical responsibility of designing the questionnaire so as to obtain the required information in a biased manner.

All of the statements below are ways in which the researcher can encourage respondents to provide information they are unwilling to give except .

Respondents for the pretest and for the actual survey should not be drawn from the same population.

Another name for questionnaire is schedule instrument.

Free- response questions are good as first questions on a topic.

"What is your occupation?" is a free- answer question.

Respondents do not answer questions on which they are not informed.

When developing a questionnaire, if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested, then he/she is probably concerned with .

"Do you like to fly when traveling short distances?" is an example of a(n) _ .

When developing a questionnaire, the six Ws (who, what, when, where, why, and way) are used when .

Respondents with responses that are difficult to articulate should be given aids such as pictures, maps, and descriptions to help them articulate their responses.

that measure familiarity, product use, and past experience should be asked before questions about the topics themselves.

The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view.

Which of the following statements is correct about implicit alternatives?