Question 1

"Are you in favor of a balanced budget?" is an example of a(n) .

Accepted Answer

A)  implicit assumption 
B)  generalization 
C)  implicit alternative 
D)  All of the above are correct. 
A)  implicit assumption 
B)  generalization 
C)  implicit alternative 
D)  All of the above are correct.

Question 2

is a type of information obtained in a questionnaire that includes name, address, and phone number.

Accepted Answer

A)  Qualifying information 
B)  Identification information 
C)  Basic information 
D)  Classification information 
A)  Qualifying information 
B)  Identification information 
C)  Basic information 
D)  Classification information

Question 3

"Do you think Coca- Cola is a tasty and refreshing soft drink?" is an example of a .

Accepted Answer

A)  dichotomous question 
B)  structured question 
C)  double- barreled question 
D)  branching question 
A)  dichotomous question 
B)  structured question 
C)  double- barreled question 
D)  branching question

Question 4

Observational forms should specify the who, what, and when of the behavior to be observed. The forms should also specify all of the items below except .

Accepted Answer

A)  why 
B)  where 
C)  whether 
D)  way 
A)  why 
B)  where 
C)  whether 
D)  way

Question 5

Which of the following is not an objective of a questionnaire?

Accepted Answer

A)  A questionnaire should minimize response error. 
B)  A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
C)  A questionnaire must be easy to use. 
D)  A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
A)  A questionnaire should minimize response error. 
B)  A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
C)  A questionnaire must be easy to use. 
D)  A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.

Question 6

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

Accepted Answer

A) True 
 B)False

Question 7

There is evidence that the response to a question is influenced by the directionality of the question.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a reason why a respondent might be unwilling to answer a particular question?

Accepted Answer

A)  The situation or context may not seem appropriate for disclosure. 
B)  Too much effort is required. 
C)  The respondent may not be informed. 
D)  No legitimate purpose or need for the information requested is apparent. 
A)  The situation or context may not seem appropriate for disclosure. 
B)  Too much effort is required. 
C)  The respondent may not be informed. 
D)  No legitimate purpose or need for the information requested is apparent.

Question 9

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect) and "Do you think soft drinks are readily available when you want to buy them?" (Correct) are examples of situations that pertain to _.

Accepted Answer

A)  avoiding ambiguous words 
B)  using ordinary words 
C)  using positive and negative statements 
D)  avoiding leading questions 
A)  avoiding ambiguous words 
B)  using ordinary words 
C)  using positive and negative statements 
D)  avoiding leading questions

Question 10

The responses obtained from the pretest should be coded and analyzed.

Accepted Answer

A) True 
 B)False

Question 11

The researcher can manipulate the context in which the questions are asked so that the questions seem appropriate.

Accepted Answer

A) True 
 B)False

Question 12

A well- designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 13

Respondents' inability to remember leads to three types of error. Which of the errors listed below is not mentioned in the text as one of the types of errors created by respondents?

Accepted Answer

A)  recall error 
B)  omission error 
C)  telescoping 
D)  creation error 
A)  recall error 
B)  omission error 
C)  telescoping 
D)  creation error

Question 14

is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems.

Accepted Answer

A)  Telescoping 
B)  Posttesting 
C)  Pretesting 
D)  Funneling 
A)  Telescoping 
B)  Posttesting 
C)  Pretesting 
D)  Funneling

Question 15

A _ is a single question that attempts to cover two issues.

Accepted Answer

A)  branching question 
B)  double- barreled question 
C)  dichotomous question 
D)  structured question 
A)  branching question 
B)  double- barreled question 
C)  dichotomous question 
D)  structured question

Question 16

A(n) is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

Accepted Answer

A)  structured question 
B)  filter question 
C)  leading question 
D)  implicit alternative 
A)  structured question 
B)  filter question 
C)  leading question 
D)  implicit alternative

Question 17

An alternative that is not explicitly expressed in the options is an explicit alternative.

Accepted Answer

A) True 
 B)False

Question 18

When determining if a question is necessary, in some situations it may be necessary to ask questions that are not directly related to the information that is needed. Which of the reasons stated below were given in your text as reasons why questions not related to the information needed might be included in the questionnaire?

Accepted Answer

A)  to disguise the purpose or sponsorship of the project 
B)  to establish involvement and rapport 
C)  to generate client support for the project 
D)  all of the above 
A)  to disguise the purpose or sponsorship of the project 
B)  to establish involvement and rapport 
C)  to generate client support for the project 
D)  all of the above

Question 19

Which of the following statements is not a disadvantage of unstructured questions?

Accepted Answer

A)  Implicitly, unstructured questions give extra weight to respondents who are more articulate. 
B)  Coding of responses is costly and time consuming. 
C)  Unstructured questions are not suitable for self- administered questionnaires. 
D)  Unstructured questions have a much less biasing influence on response than structured questions. 
A)  Implicitly, unstructured questions give extra weight to respondents who are more articulate. 
B)  Coding of responses is costly and time consuming. 
C)  Unstructured questions are not suitable for self- administered questionnaires. 
D)  Unstructured questions have a much less biasing influence on response than structured questions.

Question 20

Which of the words below is an ambiguous word?

Accepted Answer

A)  often 
B)  never 
C)  once 
D)  none of the above 
A)  often 
B)  never 
C)  once 
D)  none of the above

Exam 10: Questionnaire and Form

"Are you in favor of a balanced budget?" is an example of a(n) .

is a type of information obtained in a questionnaire that includes name, address, and phone number.

"Do you think Coca- Cola is a tasty and refreshing soft drink?" is an example of a .

Observational forms should specify the who, what, and when of the behavior to be observed. The forms should also specify all of the items below except .

Which of the following is not an objective of a questionnaire?

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

There is evidence that the response to a question is influenced by the directionality of the question.

Which of the following is not a reason why a respondent might be unwilling to answer a particular question?

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect) and "Do you think soft drinks are readily available when you want to buy them?" (Correct) are examples of situations that pertain to _.

The responses obtained from the pretest should be coded and analyzed.

The researcher can manipulate the context in which the questions are asked so that the questions seem appropriate.

A well- designed questionnaire can motivate the respondents and increase the response rate.

Respondents' inability to remember leads to three types of error. Which of the errors listed below is not mentioned in the text as one of the types of errors created by respondents?

is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems.

A _ is a single question that attempts to cover two issues.

A(n) is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

An alternative that is not explicitly expressed in the options is an explicit alternative.

Which of the following statements is not a disadvantage of unstructured questions?

Which of the words below is an ambiguous word?

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

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