Question 1

The more diversified the respondent group, the more difficult it is to design a single questionnaire that is appropriate for the entire group.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is true about difficult questions?

Accepted Answer

A)  Difficult questions should be placed at the end of the section on basic information. 
B)  Difficult questions should be placed at the end of the classification section. 
C)  Difficult questions should be placed at the end of the identification section. 
D)  All of the statements are correct. 
A)  Difficult questions should be placed at the end of the section on basic information. 
B)  Difficult questions should be placed at the end of the classification section. 
C)  Difficult questions should be placed at the end of the identification section. 
D)  All of the statements are correct.

Question 3

A(n) describes how the analysis will be structured once the data have been collected.

Accepted Answer

A)  dummy plan 
B)  analysis table 
C)  dummy table 
D)  none of the above 
A)  dummy plan 
B)  analysis table 
C)  dummy table 
D)  none of the above

Question 4

To control for order bias, several forms of the questionnaire should be prepared with the order in which alternatives are listed varied from form to form.

Accepted Answer

A) True 
 B)False

Question 5

Information on demographic characteristics such as marital status, education, household size, occupation, income, and dwelling unit may have to be specified differently for different countries, as these variables may not be directly comparable across countries.

Accepted Answer

A) True 
 B)False

Question 6

Qualifying questions should not serve as opening questions.

Accepted Answer

A) True 
 B)False

Question 7

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Accepted Answer

If a neutral alternative is not included

Question 8

Which statement is not true about pretests?

Accepted Answer

A)  It is a good practice to employ only experienced interviewers to conduct pretests. 
B)  To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. 
C)  The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews. 
D)  A variety of interviewers should be used for pretests. 
A)  It is a good practice to employ only experienced interviewers to conduct pretests. 
B)  To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. 
C)  The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews. 
D)  A variety of interviewers should be used for pretests.

Question 9

is information that relates directly to the research problem.

Accepted Answer

A)  Qualifying information 
B)  Identification information 
C)  Basic information 
D)  Classification information 
A)  Qualifying information 
B)  Identification information 
C)  Basic information 
D)  Classification information

Question 10

Forms for recording observational data are more difficult to construct than questionnaires.

Accepted Answer

A) True 
 B)False

Question 11

To minimize discomfort, it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

Accepted Answer

A) True 
 B)False

Question 12

Respondents may be unwilling to answer a particular question because too much effort is required or they may not remember the information that is being asked.

Accepted Answer

A) True 
 B)False

Question 13

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with .

Accepted Answer

A)  choosing question structure 
B)  individual question content 
C)  determining the order of scales 
D)  choosing question wording 
A)  choosing question structure 
B)  individual question content 
C)  determining the order of scales 
D)  choosing question wording

Question 14

Which of the following statements is not a disadvantage of structured questions?

Accepted Answer

A)  It is difficult to obtain information on alternatives not listed. 
B)  Showing respondents the list of possible answers produces biased responses. 
C)  Considerable effort is required to design effective multiple choice questions. 
D)  Coding and processing of data are much less costly and time consuming. 
A)  It is difficult to obtain information on alternatives not listed. 
B)  Showing respondents the list of possible answers produces biased responses. 
C)  Considerable effort is required to design effective multiple choice questions. 
D)  Coding and processing of data are much less costly and time consuming.

Question 15

Which of the following is not a type of structured question?

Accepted Answer

A)  scale 
B)  multiple choice 
C)  dichotomous 
D)  open- ended 
A)  scale 
B)  multiple choice 
C)  dichotomous 
D)  open- ended

Question 16

refer to open- ended questions that respondents answer in their own words.

Accepted Answer

A)  Branching questions 
B)  Structured questions 
C)  Unstructured questions 
D)  Dichotomous questions 
A)  Branching questions 
B)  Structured questions 
C)  Unstructured questions 
D)  Dichotomous questions

Question 17

All aspects of the questionnaire should be tested, including question content, wording, sequence, form and layout, question difficulty, and instructions.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not a part of the questionnaire design process?

Accepted Answer

A)  Develop sampling plan. 
B)  Arrange questions in proper order. 
C)  Reproduce the questionnaire. 
D)  Specify the type of interviewing method. 
A)  Develop sampling plan. 
B)  Arrange questions in proper order. 
C)  Reproduce the questionnaire. 
D)  Specify the type of interviewing method.

Question 19

Unstructured questions reduce cultural bias because they do not impose any response alternatives.

Accepted Answer

A) True 
 B)False

Question 20

Information should be obtained in the following order: basic, identification, classification.

Accepted Answer

A) True 
 B)False

Exam 10: Questionnaire and Form

The more diversified the respondent group, the more difficult it is to design a single questionnaire that is appropriate for the entire group.

Which of the following statements is true about difficult questions?

A(n) describes how the analysis will be structured once the data have been collected.

To control for order bias, several forms of the questionnaire should be prepared with the order in which alternatives are listed varied from form to form.

Information on demographic characteristics such as marital status, education, household size, occupation, income, and dwelling unit may have to be specified differently for different countries, as these variables may not be directly comparable across countries.

Qualifying questions should not serve as opening questions.

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Which statement is not true about pretests?

is information that relates directly to the research problem.

Forms for recording observational data are more difficult to construct than questionnaires.

To minimize discomfort, it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

Respondents may be unwilling to answer a particular question because too much effort is required or they may not remember the information that is being asked.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with .

Which of the following statements is not a disadvantage of structured questions?

Which of the following is not a type of structured question?

refer to open- ended questions that respondents answer in their own words.

All aspects of the questionnaire should be tested, including question content, wording, sequence, form and layout, question difficulty, and instructions.

Which of the following is not a part of the questionnaire design process?

Unstructured questions reduce cultural bias because they do not impose any response alternatives.

Information should be obtained in the following order: basic, identification, classification.

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

Filters