Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing

The use by marketers of YouTube, Twitter, and Instagram to promote their brands or organizations is known as __________.

Dove Beauty Products directs the marketing program for its anti-aging skin serum to older individuals using in-store product placement. Dove considers this group of potential customers to be their:

The societal marketing concept is most closely related to:

An ultimate consumer is considered someone who:

Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is

When a person feels physiologically deprived of basic necessities, such as food, clothing, and shelter, they are missing critical _________.

When the City of Hamilton encourages their consumers to post pictures of their foodie tour experience on Instagram, Facebook, and Twitter, the City of Hamilton is embracing which marketing concept?

What element of the marketing mix for the City of Hamilton is described by the lower cost of residential and commercial real estate?

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era). How would you expect the company to react if sales of this new candy bar were much lower than expected?

A person living on the street in Winnipeg during the winter likely has a(n)________ for shelter.

The interactive marketing concept refers to:

Which step in a marketing program can sometimes experience communication issues between different departments?

Describe three different target markets, for three different products or services you, your friends, or family have recently purchased or used.

The four Ps are commonly known as:

All of the following are examples of an organization marketing a service EXCEPT:

Who benefits from marketing in our society, and how?

Which of the following activities is the LEAST objectionable from the standpoint of ethics?

Books and movies like the Twilight saga are designed to appeal to teens and young adults interested in vampire love stories. This is the_________ for these shows.

A single parent would like to hire a nanny, but s/he cannot afford one. Marketing does not occur in this situation because:

Jo is eight years old and loves chocolate. Her mother will often give her some chocolate along with fresh fruit. To get more chocolate, she must eat her fresh fruit. In marketing terms, the chocolate is an example of a ________because it is something she has learned to like.