Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing

As organizations have changed their orientation, society's expectations of marketers have also changed. Today, the emphasis of marketing practice has shifted from ________ to consumers' interests.

Which of the following statements best distinguishes between macromarketing and micromarketing?

Which of the following statements about environmental forces is most accurate?

Working in the customer service department at a local clothing retailer, Candice ensures that customer value is realized by consumers. Which of the following is not an area of her concern?

Although it was thought in the 19th century that production creates its own demand, in the first third of the 20th century, North American companies began to produce more goods than their regular buyers could consume. At the same time, competition became more significant, and the problems of reaching the market became more complex. It was for these reasons the_________ era began.

What kinds of organizations engage in marketing?

The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities. The largest anticipated issue is the possible unwillingness for people to go to doctors that they do not know. Marketing may fail to occur here because:

Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet site, which you will advertise on late night television. You are also hoping to obtain free publicity in men's fashion magazines. You are planning on selling a 16-ounce bottle for $24.99 plus $7.99 shipping and handling. (A)Using the information provided, identify each element of your marketing mix. (B)Identify the target market for your shampoo. (C)How can you use relationship management to increase sales?

At least four factors are required for marketing to occur. What are they?

Figure 1-1 -In Figure 1-1, "C" represents a firm's ownership with

The latest marketing concept is known as:

Ethics are:

Which of the following statements is the primary reason that explains why businesses moved from the production era to the sales era?

Which of the following are marketed?

The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets. This statement deals with which part of the marketing mix?

The cluster of benefits that an organization promises customers to satisfy their needs is called:

What element of the marketing mix for The City of Hamilton is described by its old moniker, "the ambitious city"?

What is the difference between micromarketing and macromarketing?

Ethics serve as:

A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange?