Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing

If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear that individual praise the food that was served during the flight, the friendliness of the air stewards, and the comfortable surroundings. From this description, you can surmise Singapore Air creates customer value by providing its customers with all of the Following except:

Before any new start-up decides to offer a product, their first task is to address a gap in the market. This is often done by discovering consumer:

Figure 1-1 -In Figure 1-1, "A" represents a firm's alliances with

Consumer-generated online marketing efforts to promote brands and companies for which they are fans are known as_________ _.

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The result is called the:

The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets. Which marketing mix element would make the owners eager to be featured in an upcoming edition of Taste of Home magazine?

At a round-table marketing meeting for a food distributor, Kyle explains the most common meaning of a market to the new employees; his definition would be:

Telus uses a web-centric, personalized approach to managing long-term customer relationships electronically. The tool they likely use is known as

Clark works at a Yoga Studio, every Saturday he goes door-to-door marketing the Studio's services. His goal is to find people with both the desire and ability to purchase a monthly yoga pass. These people are referred to as a:

Stephanie has worked at the United Way for the last twenty years; in her time, she has seen the change in response rates to donor campaigns shift from calling programs to online Facebook donations. As a result, some suggest that_________ is the biggest Shift in the economy since the Industrial Revolution.

When Rollerblade's marketing department designs a strategy to make it easy for inline skate buyers to buy them at a retail outlet that is convenient to them and where they feel comfortable shopping, it is concerned with the_________ element of the marketing Mix)

Which of the following is an example of an organization marketing an idea?

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:

Which of the following would be the BEST target market for tickets to the home games of the Ottawa Senators professional hockey team?

When the local municipality announces a water shortage due to the lack of rain in recent weeks, you choose to turn off your automatic sprinkler system. This is an example of:

Shortly after World War II, Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market. He was excited about his new idea, and he has persuaded a number of his friends to help produce samples. He hired a salesforce to sell the device to manufacturing companies in the area. This is a good example of behaviour one would expect in the_________era.

An advertising company includes flyers in the next round of mail that Canada Post delivers. Some people receive their mail directly at their house in their mailbox; other residents have to pick up their mail from a central location. This pick-up location Demonstrates which aspect of the marketing mix?

A starving person has first and foremost a:

Brandy works at the marketing department for Apple Computers. The two central concerns of her marketing department are:

Ford Canada classifies a group of people with the desire and ability to buy their 2014 Ford explorer as: