Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing

Swiffer would describe the user of their Swiffer Wet-Jet mop as:

Which of the following is the BEST description of the target market for the latest Disney movie?

Which of the following statements describes an environmental factor?

How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:

To serve both buyers and sellers, marketing seeks to discover the needs and wants of prospective customers and to:

When Eastman Kodak Company concerns itself with disposal of its film packages in national parks by promoting the slogan "Take only pictures, leave only footprints," it is acting in accordance with:

Terence, an employee at a financial institution is designing a marketing program for their products and services. One or more specific groups of potential consumers toward which the financial institution directs its marketing program is known as a ________.

TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees. TD is likely using ________to engage these customers.

List and describe marketing's controllable marketing mix factors.

In addition to consumers, what other people, groups, and forces interact to affect marketing activities and results?

Every day, buyers from large utility companies and sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negotiate prices for the energy that heats and lights many homes and businesses. The exchange knows there are competitors vying for its customers so it relies heavily on technology to build and retain strong, one-on-one relationships with each customer. The exchange uses ________ to know its customer and to win their allegiance.

Which tool would organizations want to use if their goal was to engage customers in collaborative dialogue for mutual benefits?

A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on. His manager gives him a puzzled look, and Says: "At BMW, we refer to those factors as __________ ."

Which of the following is NOT required for marketing to occur?

What are the moral principles and values that govern the actions and decisions of an individual or group called?

Why did Hot Pockets Snackers fail?

Integrating marketing into all phases of the business process was the goal of which business era?

After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or_________ factor because it relates to forces outside the marketing company.

The Canadian Federal Government may be considered what type of marketing buyer?

Figure 1-5 -In Figure 1-5, letter "C" represents which stage in the life of market-oriented manufacturing firms?