Question 1

GE, JC Penny, Saks Fifth Avenue, and the Canadian Federal Government are collectively referred to as:

Accepted Answer

A) intermediate buyers. 
B) professional buyers' organizations. 
C) purchasing agents. 
D) organizational buyers. 
A) intermediate buyers. 
B) professional buyers' organizations. 
C) purchasing agents. 
D) organizational buyers.

Question 2

In the movie, The Tin Men, two rival salesmen engaged in a variety of dishonest and unethical practices in order to sell aluminum siding to homeowners. Their job was difficult, in part, because the supply of aluminum siding surpassed the demand for the product and competition was intense. This situation is indicative of the era_________Of business history.

Accepted Answer

A) production 
B) marketing concept 
C) market orientation 
D) sales 
A) production 
B) marketing concept 
C) market orientation 
D) sales

Question 3

Which of the following statements about marketing departments is not true?

Accepted Answer

A) The marketing department is responsible for designing, creating, and building new products that satisfy the needs and wants of consumers. 
B) It is the responsibility of the marketing department to facilitate relationships with the organization's customers. 
C) It is the responsibility of the marketing department to create partnerships with the organization's suppliers. 
D) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper. 
A) The marketing department is responsible for designing, creating, and building new products that satisfy the needs and wants of consumers. 
B) It is the responsibility of the marketing department to facilitate relationships with the organization's customers. 
C) It is the responsibility of the marketing department to create partnerships with the organization's suppliers. 
D) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Question 4

A local home construction business sponsors an annual community picnic to raise funds for needed projects in the community. This is an example of:

Accepted Answer

A) growing long term prospective customers 
B) highlighting to the community how well off they are 
C) social responsibility 
D) community engagement 
A) growing long term prospective customers 
B) highlighting to the community how well off they are 
C) social responsibility 
D) community engagement

Question 5

Rollerblade developed the Junior line of skates that can be modified to fit a child's foot as it grows. The_________ for this product line is children.

Accepted Answer

A) market aggregation 
B) marketing program 
C) target market 
D) marketing mix 
A) market aggregation 
B) marketing program 
C) target market 
D) marketing mix

Question 6

Do you think marketing is a good or a bad influence on our society? Explain your position as specifically as you can.

Accepted Answer

The answer of Do you think marketing is a good...

Question 7

To be effective, customer relationship management requires all of the following except:

Accepted Answer

A) application of information technology. 
B) the involvement of managers. 
C) the involvement of consumers. 
D) the commitment of managers. 
A) application of information technology. 
B) the involvement of managers. 
C) the involvement of consumers. 
D) the commitment of managers.

Question 8

Micromarketing, most commonly refers to individual organizations that:

Accepted Answer

A) directs and allocates resources to benefit customers 
B) direct their effort to selling in one local area (like a street block) 
C) direct their efforts towards selling small things (like toasters) 
D) direct their effort to selling intangible services 
A) directs and allocates resources to benefit customers 
B) direct their effort to selling in one local area (like a street block) 
C) direct their efforts towards selling small things (like toasters) 
D) direct their effort to selling intangible services

Question 9

Target retail stores use their proprietary REDcard to understand their buyers intimately, and develop favourable long-term perceptions of their buying habits, so Target can offer promotions and products that are more likely for that buyer to
Purchase at their store. This concept is referred to as:

Accepted Answer

A) A flexible marketing system 
B) Competitive intelligence 
C) Customer relationship management 
D) A database warehouse 
A) A flexible marketing system 
B) Competitive intelligence 
C) Customer relationship management 
D) A database warehouse

Question 10

Figure 1-5
  
-In Figure 1-5, letter "B" represents which stage in the life of market-oriented manufacturing firms?

Accepted Answer

A) Sales era 
B) Marketing concept era 
C) Age of consumerism 
D) Production era 
A) Sales era 
B) Marketing concept era 
C) Age of consumerism 
D) Production era

Question 11

Which of the following groups should be the LEAST likely target market for a company producing canned foods in single serving sizes?

Accepted Answer

A) campers 
B) senior citizens 
C) school kitchens 
D) single adults 
A) campers 
B) senior citizens 
C) school kitchens 
D) single adults

Question 12

WestJet views their customers as guests rather than just travelers or passengers. Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites, in-flight, ticket agents), WestJet can be said to be practicing:

Accepted Answer

A) the selling orientation 
B) customer relationship management 
C) the marketing orientation 
D) customer experience management 
A) the selling orientation 
B) customer relationship management 
C) the marketing orientation 
D) customer experience management

Question 13

Because the organization obviously cannot satisfy all consumer needs, it must concentrate its efforts on certain needs of a specific group of potential consumers. This is the _________.

Accepted Answer

A) market aggregation 
B) target market 
C) tangent market 
D) mass market 
A) market aggregation 
B) target market 
C) tangent market 
D) mass market

Question 14

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:

Accepted Answer

A) have a market orientation. 
B) have a non-profit orientation. 
C) have a focus on macromarketing. 
D) stress the societal marketing concept. 
A) have a market orientation. 
B) have a non-profit orientation. 
C) have a focus on macromarketing. 
D) stress the societal marketing concept.

Question 15

In our free-enterprise society, what three specific groups benefit from effective marketing?

Accepted Answer

The answer of In our free-enterprise society, what three specific...

Question 16

Calvin is creating the marketing mix for a new type of apple sauce. Which four Ps are the most important for him?

Accepted Answer

A) product, place, distribution, and advertising. 
B) personnel, priorities, placement, and profits. 
C) product, promotion, price, and place. 
D) promotion, product, personnel, and place. 
A) product, place, distribution, and advertising. 
B) personnel, priorities, placement, and profits. 
C) product, promotion, price, and place. 
D) promotion, product, personnel, and place.

Question 17

A CRM is only effective if it includes:

Accepted Answer

A) a customer experience management strategy 
B) an online platform 
C) free coupons for long term buyers 
D) a social media strategy 
A) a customer experience management strategy 
B) an online platform 
C) free coupons for long term buyers 
D) a social media strategy

GE, JC Penny, Saks Fifth Avenue, and the Canadian Federal Government are collectively referred to as:

Which of the following statements about marketing departments is not true?

A local home construction business sponsors an annual community picnic to raise funds for needed projects in the community. This is an example of:

Rollerblade developed the Junior line of skates that can be modified to fit a child's foot as it grows. The_________ for this product line is children.

Do you think marketing is a good or a bad influence on our society? Explain your position as specifically as you can.

To be effective, customer relationship management requires all of the following except:

Micromarketing, most commonly refers to individual organizations that:

Target retail stores use their proprietary REDcard to understand their buyers intimately, and develop favourable long-term perceptions of their buying habits, so Target can offer promotions and products that are more likely for that buyer to Purchase at their store. This concept is referred to as:

Figure 1-5 -In Figure 1-5, letter "B" represents which stage in the life of market-oriented manufacturing firms?

Which of the following groups should be the LEAST likely target market for a company producing canned foods in single serving sizes?

WestJet views their customers as guests rather than just travelers or passengers. Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites, in-flight, ticket agents), WestJet can be said to be practicing:

Because the organization obviously cannot satisfy all consumer needs, it must concentrate its efforts on certain needs of a specific group of potential consumers. This is the _________.

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:

In our free-enterprise society, what three specific groups benefit from effective marketing?

Calvin is creating the marketing mix for a new type of apple sauce. Which four Ps are the most important for him?

A CRM is only effective if it includes:

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing

GE, JC Penny, Saks Fifth Avenue, and the Canadian Federal Government are collectively referred to as:

Which of the following statements about marketing departments is not true?

A local home construction business sponsors an annual community picnic to raise funds for needed projects in the community. This is an example of:

Rollerblade developed the Junior line of skates that can be modified to fit a child's foot as it grows. The_________ for this product line is children.

Do you think marketing is a good or a bad influence on our society? Explain your position as specifically as you can.

To be effective, customer relationship management requires all of the following except:

Micromarketing, most commonly refers to individual organizations that:

Target retail stores use their proprietary REDcard to understand their buyers intimately, and develop favourable long-term perceptions of their buying habits, so Target can offer promotions and products that are more likely for that buyer to Purchase at their store. This concept is referred to as:

Figure 1-5 -In Figure 1-5, letter "B" represents which stage in the life of market-oriented manufacturing firms?

Which of the following groups should be the LEAST likely target market for a company producing canned foods in single serving sizes?

WestJet views their customers as guests rather than just travelers or passengers. Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites, in-flight, ticket agents), WestJet can be said to be practicing:

Because the organization obviously cannot satisfy all consumer needs, it must concentrate its efforts on certain needs of a specific group of potential consumers. This is the _________.

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:

In our free-enterprise society, what three specific groups benefit from effective marketing?

Calvin is creating the marketing mix for a new type of apple sauce. Which four Ps are the most important for him?

A CRM is only effective if it includes:

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters