Exam 10: Writing the Report

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To get valid and reliable data from your audience, your language must be

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Use a chart when individual values are more important than the overall picture of what the information represents.

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Which of the following is not a good guideline for designing a table?

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Your readers should be able to understand each table without having to read the corresponding section of the report.

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Reports travel upward, downward, and laterally within the organization, so reading and writing reports is a typical part of nearly every manager's responsibilities.

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Three main methods of primary data collection are surveys, observation, and experimentation.

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You should not use secondary data if

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Pilot-test your questionnaire on a broad cross-section of people, and make any needed improvements as you continue the survey.

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Mail questionnaires should not be used in which circumstances?

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A cover letter or email that accompanies a questionnaire should be written as a(n) ____ message.

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Define exhaustive and mutually exclusive in relation to questionnaires. What problems exist if a question is not exhaustive or mutually exclusive?

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If ten percent of all the employees at Target responded to a survey, we could conclude that the responses represented the views of the remaining employees.

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The purpose of pilot-testing your questionnaire on a small sample is to

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A library database, such as EBSCO, is your best bet for finding relevant, reliable sources.​

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The most frequently used method of collecting data for business research is the

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What are some characteristics of the cover letter that accompanies a questionnaire?

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Which of the following is not a guideline for interpreting data?

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Library databases include information already evaluated by scholars and publishers.

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To help audiences understand large amounts of information, which visuals are the most suitable?

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When you synthesize the data, you

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