Exam 4: Planning: Primary Research

A form of sampling in which respondents are chosen largely because they are easy to find and willing to cooperate, even though they may not be the most appropriate respondents, is known as a

If a survey or other research activity is conducted in a manner by which the researcher is the only person who can identify the participants, the survey is said to be

If a survey or other research activity is conducted in a manner by which no one not even the researcher) can identify the participants, the survey is said to be

A research instrument that asks the respondent to choose responses from a list that includes two extremes and a neutral center mark such as 1=strongly agree, 2=somewhat agree, 3=no opinion, 4=somewhat disagree, 5=strongly disagree) is called a

A research instrument that asks respondents to place their responses in order such as first, second, third preference or most important, second most important, third most important) is called a

A sampling procedure used when the larger target audience is demographically mixed in terms of race, gender and age and those factors may affect answers is called a

What is the major weakness limitation, drawback) associated with the Delphi study?

The division of research results by demographic categories such as age, race and gender is called a an)

Following a focus group, the researchers can provide the information to the clients

A type of survey question that offers only two possible answers such as yes/no or male/female) is called a

If members of a survey sample or focus group are said to be "homogeneous," that means they are

In qualitative research, results are expressed in

A research instrument that asks the respondent to choose responses from a list that moves upward or downward from a natural zero point is

One of the most common applications of focus group research is to help an organization measure its strengths and weaknesses and determine what it needs to do to better serve its publics. The common term for this process is

A sampling procedure that ensures that all members of the larger target audience have an equal chance of being chosen for the survey sample is called a

A research method that involves monitoring subjects as they interact with their environment is called

The form of quantitative research most commonly used in public relations work is

Which of the following is NOT an example of qualitative research?