Exam 3: Planning: Background Research

A form of research that consists of examining documents such as newsletters, annual reports, correspondence, board meeting minutes and the results of previous campaigns is called

Which of the following demographic categories displays these characteristics: prefers daily newspapers and lifestyle magazines over television and radio, have more leisure time, travel more, perform more volunteer work, brand loyal, resistant to change, less likely than those in other categories to buy on impulse.

Which of the following demographic categories displays these characteristics: recently established in their careers and/or recently started families; limited leisure time; consume large quantities of entertainment and news media.

Which of the following demographic categories displays these characteristics: highly sought after by advertisers; consume more entertainment media than other groups; some employers complain that employees in this group do not think well in the long-term.

Which of the following demographic categories displays these characteristics: mostly teenagers and pre-teens; spend their money on clothing and entertain-ment; easily influenced by advertising; consumes news media to a lesser degree than other categories.

Which of the following demographic categories displays these characteristics: previously know mostly for their influence on popular culture but now also influencing politics; vote in large numbers; beginning to think about health care and financial security; most were born in the 1950s and early 1960s

Formerly titled Editorial Research Reports, this popular source of background information on controversial public issues is now known as