Question 1

Historians speculate that public relations pioneer Edward Bernays based many of his theories and beliefs on the principles established by what famous relative?

Accepted Answer

A)  Thomas Jefferson 
B)  Woodrow Wilson 
C)  Sigmund Freud 
D)  George Creel 
E)  Susan B. Anthony 
A)  Thomas Jefferson 
B)  Woodrow Wilson 
C)  Sigmund Freud 
D)  George Creel 
E)  Susan B. Anthony C

Question 2

What was Edward L. Bernays' six-word definition for public relations?

Accepted Answer

A)  some Latin phrase that I forget 
B)  P for performance, R for recognition 
C)  good work understood by the public 
D)  talk the talk, walk the walk 
E)  management of communication with the audience 
A)  some Latin phrase that I forget 
B)  P for performance, R for recognition 
C)  good work understood by the public 
D)  talk the talk, walk the walk 
E)  management of communication with the audience C

Question 3

The historical figure most commonly associated with the concept of press agentry was

Accepted Answer

A)  Ivy Lee 
B)  P.T. Barnum 
C)  George Creel 
D)  John D. Rockefeller 
E)  Thomas Jefferson 
A)  Ivy Lee 
B)  P.T. Barnum 
C)  George Creel 
D)  John D. Rockefeller 
E)  Thomas Jefferson B

Question 4

Which of the following is NOT TRUE of the career of Edward L. Bernays?

Accepted Answer

A)  he is credited with developing informal rules for ethics and professional conduct 
B)  he was an advisor to numerous American presidents, from Woodrow Wilson to Ronald Reagan 
C)  he represented a number of controversial clients, including the Rockefeller family 
D)  he was among the first to take a scientific approach to public opinion research 
E)  he became famous by working for the government and the military during World War I 
A)  he is credited with developing informal rules for ethics and professional conduct 
B)  he was an advisor to numerous American presidents, from Woodrow Wilson to Ronald Reagan 
C)  he represented a number of controversial clients, including the Rockefeller family 
D)  he was among the first to take a scientific approach to public opinion research 
E)  he became famous by working for the government and the military during World War I

Question 5

The modern and formal definition of public relations explained in the textbook) has three major components. Which of the following is NOT one of those components?

Accepted Answer

A)  it is a management function 
B)  it involves multiple publics or audiences 
C)  it allows practitioners to violate ethical standards when necessary to serve a greater societal need 
D)  it involves two-way communication 
A)  it is a management function 
B)  it involves multiple publics or audiences 
C)  it allows practitioners to violate ethical standards when necessary to serve a greater societal need 
D)  it involves two-way communication

Question 6

Ivy Lee and Edward Bernays began a trend in the public relations profession that is still common today. That trend was

Accepted Answer

A)  public relations professionals entering the field after successful careers as professional athletes 
B)  public relations professionals entering the field after first working in journalism 
C)  public relations professionals entering the field with little or no college education 
D)  public relations professionals entering the field after failing at just about every other career field they attempted 
E)  public relations professionals entering the field after first working as college professors 
A)  public relations professionals entering the field after successful careers as professional athletes 
B)  public relations professionals entering the field after first working in journalism 
C)  public relations professionals entering the field with little or no college education 
D)  public relations professionals entering the field after failing at just about every other career field they attempted 
E)  public relations professionals entering the field after first working as college professors

Question 7

Although historians often disagree about how and when the concept of public relations got started from a world-wide perspective, they agree that in the United States, the application of public relations principles began during what era?

Accepted Answer

A)  with the landing of English colonists at Plymouth Rock in the 1600s 
B)  with the Revolutionary War era of the late 1700s 
C)  with the Civil War and Reconstruction era of the late 1800s 
D)  with the Prohibition era of the early 1900s 
E)  with the Clinton era of the late 1900s 
A)  with the landing of English colonists at Plymouth Rock in the 1600s 
B)  with the Revolutionary War era of the late 1700s 
C)  with the Civil War and Reconstruction era of the late 1800s 
D)  with the Prohibition era of the early 1900s 
E)  with the Clinton era of the late 1900s

Question 8

The two companies that claim to have been the first to establish public relations departments in the late 1880s are

Accepted Answer

A)  IBM and General Motors 
B)  Ford Motor Co. and the Union-Pacific Railroad 
C)  Mutual Insurance Co. and Westinghouse 
D)  Northern Pacific Railroad and American Express 
E)  Microsoft and Amazon.com 
A)  IBM and General Motors 
B)  Ford Motor Co. and the Union-Pacific Railroad 
C)  Mutual Insurance Co. and Westinghouse 
D)  Northern Pacific Railroad and American Express 
E)  Microsoft and Amazon.com

Question 9

According to the textbook, what is the difference between the functions of public relations and marketing?

Accepted Answer

A)  marketing professionals adhere to higher standards of ethics and responsibility than public relations professionals 
B)  marketing professionals generally have more education and professional training than public relations professionals 
C)  public relations professionals must possess a license, while marketing professionals do not 
D)  public relations deals with a wide range of publics, while marketing deals with a narrow range 
E)  none of the above; the terms "public relations" and "marketing" are synonymous 
A)  marketing professionals adhere to higher standards of ethics and responsibility than public relations professionals 
B)  marketing professionals generally have more education and professional training than public relations professionals 
C)  public relations professionals must possess a license, while marketing professionals do not 
D)  public relations deals with a wide range of publics, while marketing deals with a narrow range 
E)  none of the above; the terms "public relations" and "marketing" are synonymous

Question 10

Which of the following is NOT TRUE about the career of Ivy Lee?

Accepted Answer

A)  he was one of the first practitioners to be college-educated 
B)  he was one of the first practitioners to come from the field of journalism 
C)  he represented a number of controversial clients, including the Rockefeller family 
D)  he was an adviser to numerous American presidents, from Woodrow Wilson to Bill Clinton 
E)  he is credited with "inventing" the news release 
A)  he was one of the first practitioners to be college-educated 
B)  he was one of the first practitioners to come from the field of journalism 
C)  he represented a number of controversial clients, including the Rockefeller family 
D)  he was an adviser to numerous American presidents, from Woodrow Wilson to Bill Clinton 
E)  he is credited with "inventing" the news release

Historians speculate that public relations pioneer Edward Bernays based many of his theories and beliefs on the principles established by what famous relative?

What was Edward L. Bernays' six-word definition for public relations?

The historical figure most commonly associated with the concept of press agentry was

Which of the following is NOT TRUE of the career of Edward L. Bernays?

The modern and formal definition of public relations explained in the textbook) has three major components. Which of the following is NOT one of those components?

Ivy Lee and Edward Bernays began a trend in the public relations profession that is still common today. That trend was

Although historians often disagree about how and when the concept of public relations got started from a world-wide perspective, they agree that in the United States, the application of public relations principles began during what era?

The two companies that claim to have been the first to establish public relations departments in the late 1880s are

According to the textbook, what is the difference between the functions of public relations and marketing?

Which of the following is NOT TRUE about the career of Ivy Lee?

An Overview of the Public Relations Process

Planning: Background Research

Planning: Primary Research

Planning: Goals and Objectives, Messages and Themes, Channels and Strategies

Implementation: Traditional Media Channels

Implementation: Interactive Media Channels

Implementation: Non-Media Channels

Discussion Questions

Discussion Questions

Legal Considerations

Ethical Considerations

International, Multicultural, and Gender Issues

Filters

Exam 1: Public Relations and Persuasion

Historians speculate that public relations pioneer Edward Bernays based many of his theories and beliefs on the principles established by what famous relative?

What was Edward L. Bernays' six-word definition for public relations?

The historical figure most commonly associated with the concept of press agentry was

Which of the following is NOT TRUE of the career of Edward L. Bernays?

The modern and formal definition of public relations explained in the textbook) has three major components. Which of the following is NOT one of those components?

Ivy Lee and Edward Bernays began a trend in the public relations profession that is still common today. That trend was

Although historians often disagree about how and when the concept of public relations got started from a world-wide perspective, they agree that in the United States, the application of public relations principles began during what era?

The two companies that claim to have been the first to establish public relations departments in the late 1880s are

According to the textbook, what is the difference between the functions of public relations and marketing?

Which of the following is NOT TRUE about the career of Ivy Lee?

An Overview of the Public Relations Process

Planning: Background Research

Planning: Primary Research

Planning: Goals and Objectives, Messages and Themes, Channels and Strategies

Implementation: Traditional Media Channels

Implementation: Interactive Media Channels

Implementation: Non-Media Channels

Discussion Questions

Discussion Questions

Legal Considerations

Ethical Considerations

International, Multicultural, and Gender Issues

Filters