Question 1

The government agency that enforces truth in advertising laws is

Accepted Answer

A)  Public Relations Society of America 
B)  American Advertising Federation 
C)  National Bureau of Advertising Standards and Practices 
D)  Federal Trade Commission 
E)  Department of Homeland Security 
A)  Public Relations Society of America 
B)  American Advertising Federation 
C)  National Bureau of Advertising Standards and Practices 
D)  Federal Trade Commission 
E)  Department of Homeland Security D

Question 2

Public relations professionals are required by law to register with the federal government as lobbyists when

Accepted Answer

A)  they represent their clients in advocating or opposing political or regulatory issues at the federal level 
B)  they represent their clients at meeting of the chamber of commerce and other business organizations 
C)  they represent their clients in court cases 
D)  they represent their clients at stockholder meetings 
E)  all of the above 
A)  they represent their clients in advocating or opposing political or regulatory issues at the federal level 
B)  they represent their clients at meeting of the chamber of commerce and other business organizations 
C)  they represent their clients in court cases 
D)  they represent their clients at stockholder meetings 
E)  all of the above A

Question 3

A 1913 law known as the Gillett Amendment has what effect on the practice of public relations?

Accepted Answer

A)  it requires public relations professionals to abide by "truth in advertising" laws 
B)  it requires public relations agencies to protect the confidentiality of former clients 
C)  it established a government licensing program for the public relations profession 
D)  it requires PRSA and IABC to administer codes of ethics for their members 
E)  it prohibits government agencies from using taxpayer money to pay for promotional activities and legislative advocacy unless authorized by law 
A)  it requires public relations professionals to abide by "truth in advertising" laws 
B)  it requires public relations agencies to protect the confidentiality of former clients 
C)  it established a government licensing program for the public relations profession 
D)  it requires PRSA and IABC to administer codes of ethics for their members 
E)  it prohibits government agencies from using taxpayer money to pay for promotional activities and legislative advocacy unless authorized by law E

Question 4

When considering cases of alleged) deceptive advertising, the Federal Trade Commission uses a guideline that limits the extent to which its rules apply to persons of limited intelligence. This provision is known as the

Accepted Answer

A)  intelligent customer clause 
B)  realistic advertising code 
C)  reasonable consumer standard 
D)  advertising review principle 
A)  intelligent customer clause 
B)  realistic advertising code 
C)  reasonable consumer standard 
D)  advertising review principle

Question 5

The unauthorized use of a person's name, photograph, image, likeness, or voice to endorse or promote a commercial product or service without the individual's consent is known as

Accepted Answer

A)  quid pro quo 
B)  libel 
C)  appropriation 
D)  unfair business practice 
E)  insider trading 
A)  quid pro quo 
B)  libel 
C)  appropriation 
D)  unfair business practice 
E)  insider trading

Question 6

The Securities and Exchange Act of 1934 is a federal law aimed at curtailing what crime that often affects public relations professionals)?

Accepted Answer

A)  libel 
B)  employment discrimination 
C)  appropriation 
D)  copyright violations 
E)  insider trading 
A)  libel 
B)  employment discrimination 
C)  appropriation 
D)  copyright violations 
E)  insider trading

Question 7

When asked to decide the issue of public utilities and how they communicate with their customers through bill stuffers, the U.S. Supreme Court has made which of the following determinations?

Accepted Answer

A)  because they are regulated monopolies, public utilities do not have free speech rights and their communication to their customers can be regulated by the government 
B)  it's a free speech issue; how companies choose to communicate to their customers cannot be regulated by the government 
C)  public utilities can communicate with their customers through bill stuffers but must provide opportunities for opposing viewpoints to be included in future bill stuffers 
D)  this is a trick question, as the Supreme Court has never addressed this issue 
A)  because they are regulated monopolies, public utilities do not have free speech rights and their communication to their customers can be regulated by the government 
B)  it's a free speech issue; how companies choose to communicate to their customers cannot be regulated by the government 
C)  public utilities can communicate with their customers through bill stuffers but must provide opportunities for opposing viewpoints to be included in future bill stuffers 
D)  this is a trick question, as the Supreme Court has never addressed this issue

Question 8

The area of communication law that deals with protection of an organization's creative work such as its copyrights and trademarks is known as

Accepted Answer

A)  communication portfolio 
B)  intellectual property 
C)  marketplace positioning 
D)  quid pro quo 
E)  works for hire 
A)  communication portfolio 
B)  intellectual property 
C)  marketplace positioning 
D)  quid pro quo 
E)  works for hire

Question 9

One common defense in libel cases is that of "opinion," which has been used successfully in defending a number of cases involving public relations materials. The legal term for the opinion defense is

Accepted Answer

A)  quid pro quo 
B)  double-dipping 
C)  habeas corpus 
D)  stereotyping 
E)  fair comment 
A)  quid pro quo 
B)  double-dipping 
C)  habeas corpus 
D)  stereotyping 
E)  fair comment

Question 10

A written agreement between an employer and a freelance writer, photographer, or graphic artist that requires the freelancer to surrender the permanent rights to the employer is known as a

Accepted Answer

A)  communication portfolio 
B)  works for hire agreement 
C)  quid pro quo 
D)  churning 
E)  stereotyping 
A)  communication portfolio 
B)  works for hire agreement 
C)  quid pro quo 
D)  churning 
E)  stereotyping

Question 11

The Supreme Court case of Bank of Boston v. Bellotti led to which of the following legal determinations?

Accepted Answer

A)  companies have the same "free speech" rights as individuals 
B)  a company's right to communicate to its customers through the mail can be regulated by the government 
C)  there is no legal difference between the fields of advertising and public relations 
D)  regular employees and freelancers have different legal relationships with the companies that employ them 
A)  companies have the same "free speech" rights as individuals 
B)  a company's right to communicate to its customers through the mail can be regulated by the government 
C)  there is no legal difference between the fields of advertising and public relations 
D)  regular employees and freelancers have different legal relationships with the companies that employ them

Question 12

Under current copyright law, material created by an individual is owned for what period of time?

Accepted Answer

A)  10 years beyond the life of the author 
B)  24 years beyond the life of the author 
C)  70 years beyond the life of the author 
D)  200 years beyond the life of the author 
E)  forever 
A)  10 years beyond the life of the author 
B)  24 years beyond the life of the author 
C)  70 years beyond the life of the author 
D)  200 years beyond the life of the author 
E)  forever

Question 13

While the term "freelancer" is generally considered slang, the more formal term as recognized in court) for an individual who produces communications materials on a per- project basis is

Accepted Answer

A)  intern 
B)  communication assistant 
C)  account executive 
D)  independent contractor 
E)  part-time employee 
A)  intern 
B)  communication assistant 
C)  account executive 
D)  independent contractor 
E)  part-time employee

Question 14

The common law principle that allows public relations firms to sue prospective clients for stealing their ideas submitted as part of the RFP process is called

Accepted Answer

A)  quid pro quo 
B)  unfair business practice 
C)  habeas corpus 
D)  churning 
E)  works for hire 
A)  quid pro quo 
B)  unfair business practice 
C)  habeas corpus 
D)  churning 
E)  works for hire

Question 15

Copyright protection for materials copyrighted by an organization rather than a person) lasts for what period of time?

Accepted Answer

A)  30 years from date of creation or 20 years from date of first usage 
B)  120 years from date of creation or 95 years from date of first usage 
C)  forever 
D)  this is a trick question, because only people can hold copyrights 
A)  30 years from date of creation or 20 years from date of first usage 
B)  120 years from date of creation or 95 years from date of first usage 
C)  forever 
D)  this is a trick question, because only people can hold copyrights

The government agency that enforces truth in advertising laws is

Public relations professionals are required by law to register with the federal government as lobbyists when

A 1913 law known as the Gillett Amendment has what effect on the practice of public relations?

When considering cases of alleged) deceptive advertising, the Federal Trade Commission uses a guideline that limits the extent to which its rules apply to persons of limited intelligence. This provision is known as the

The unauthorized use of a person's name, photograph, image, likeness, or voice to endorse or promote a commercial product or service without the individual's consent is known as

The Securities and Exchange Act of 1934 is a federal law aimed at curtailing what crime that often affects public relations professionals)?

When asked to decide the issue of public utilities and how they communicate with their customers through bill stuffers, the U.S. Supreme Court has made which of the following determinations?

The area of communication law that deals with protection of an organization's creative work such as its copyrights and trademarks is known as

One common defense in libel cases is that of "opinion," which has been used successfully in defending a number of cases involving public relations materials. The legal term for the opinion defense is

A written agreement between an employer and a freelance writer, photographer, or graphic artist that requires the freelancer to surrender the permanent rights to the employer is known as a

The Supreme Court case of Bank of Boston v. Bellotti led to which of the following legal determinations?

Under current copyright law, material created by an individual is owned for what period of time?

While the term "freelancer" is generally considered slang, the more formal term as recognized in court) for an individual who produces communications materials on a per- project basis is

The common law principle that allows public relations firms to sue prospective clients for stealing their ideas submitted as part of the RFP process is called

Copyright protection for materials copyrighted by an organization rather than a person) lasts for what period of time?

Public Relations and Persuasion

An Overview of the Public Relations Process

Planning: Background Research

Planning: Primary Research

Planning: Goals and Objectives, Messages and Themes, Channels and Strategies

Implementation: Traditional Media Channels

Implementation: Interactive Media Channels

Implementation: Non-Media Channels

Discussion Questions

Discussion Questions

Ethical Considerations

International, Multicultural, and Gender Issues

Filters

Exam 11: Legal Considerations

The government agency that enforces truth in advertising laws is

Public relations professionals are required by law to register with the federal government as lobbyists when

A 1913 law known as the Gillett Amendment has what effect on the practice of public relations?

When considering cases of alleged) deceptive advertising, the Federal Trade Commission uses a guideline that limits the extent to which its rules apply to persons of limited intelligence. This provision is known as the

The unauthorized use of a person's name, photograph, image, likeness, or voice to endorse or promote a commercial product or service without the individual's consent is known as

The Securities and Exchange Act of 1934 is a federal law aimed at curtailing what crime that often affects public relations professionals)?

When asked to decide the issue of public utilities and how they communicate with their customers through bill stuffers, the U.S. Supreme Court has made which of the following determinations?

The area of communication law that deals with protection of an organization's creative work such as its copyrights and trademarks is known as

One common defense in libel cases is that of "opinion," which has been used successfully in defending a number of cases involving public relations materials. The legal term for the opinion defense is

A written agreement between an employer and a freelance writer, photographer, or graphic artist that requires the freelancer to surrender the permanent rights to the employer is known as a

The Supreme Court case of Bank of Boston v. Bellotti led to which of the following legal determinations?

Under current copyright law, material created by an individual is owned for what period of time?

While the term "freelancer" is generally considered slang, the more formal term as recognized in court) for an individual who produces communications materials on a per- project basis is

The common law principle that allows public relations firms to sue prospective clients for stealing their ideas submitted as part of the RFP process is called

Copyright protection for materials copyrighted by an organization rather than a person) lasts for what period of time?

Public Relations and Persuasion

An Overview of the Public Relations Process

Planning: Background Research

Planning: Primary Research

Planning: Goals and Objectives, Messages and Themes, Channels and Strategies

Implementation: Traditional Media Channels

Implementation: Interactive Media Channels

Implementation: Non-Media Channels

Discussion Questions

Discussion Questions

Ethical Considerations

International, Multicultural, and Gender Issues

Filters