Exam 8: Implementation: Non-Media Channels

The technique of attempting to influence elected government officials by working through their constituents is known as

The Securities and Exchange Commission requires publicly held corporations to report financial information to their stockholders through

A recent study found that 72 percent of consumers are more likely to purchase a product or service if the company that manufacturers the product or provides the service is involved in a social cause that is also important to the buyer. The study also found that figure increases to 80 percent under which of the following conditions?

Of the following implementation tactics, which is an example of two-way communication?

An unstaffed electronic booth or station that provides information about your company or organization in locations such as shopping malls and hotel lobbies is known as a

One drawback of corporate sponsorships and other projects in which corporations become involved in the school system is that

Items bearing your organization's logo and/or messages such as hats, T-shirts, cups, and key chains) are known in public relations and marketing work as

"Cause marketing" is