Exam 6: Implementation: Traditional Media Channels

A paid advertisement designed to encourage audiences to behave in a specified way, vote for or against something, or take other specific actions, is called

News releases are often rejected because

A paid advertisement designed to enhance an organization's visibility or image, but not ask audiences to buy something, vote for or against something, or take any other specific action, is called a an)

A meeting between representatives of a newspaper and an organization that is the subject of media coverage or one that has concerns about how an issue is covered is called a an)

Another term for a guest commentary written by a public relations representative or any expert) and submitted to a newspaper or news magazine is

Opinion pieces such as guest commentaries written by public relations professionals or anyone else) are constitutionally protected under the First Amendment and are therefore not subject to libel action. The legal term for this is

Which of the following is true concerning prepared statements?

According to the textbook, what is the preferred length for news releases?

A format for news releases adopted from the field of journalism is called the

A formal document used to communicate an organization's opinion on a public issue to public officials or another organization is called a an)

The most common and effective model for writing news releases is

The interview format in which the person interviewed remains in a television studio while separate and sequential interviews are conducted electronically is called

Providing a television station or network with raw videotape, with no music, titles or graphics instead of a polished video news release) is called a

Frequent users of video news releases include which of the following?

Which of the following forms of media is/are MOST LIKELY to donate free advertising space or time for a nonprofit organization's announcements?