Exam 13: International, Multicultural, and Gender Issues
Exam 1: Public Relations and Persuasion10 Questions
Exam 2: An Overview of the Public Relations Process5 Questions
Exam 3: Planning: Background Research7 Questions
Exam 4: Planning: Primary Research18 Questions
Exam 5: Planning: Goals and Objectives, Messages and Themes, Channels and Strategies10 Questions
Exam 6: Implementation: Traditional Media Channels15 Questions
Exam 7: Implementation: Interactive Media Channels4 Questions
Exam 8: Implementation: Non-Media Channels8 Questions
Exam 9: Discussion Questions5 Questions
Exam 10: Discussion Questions11 Questions
Exam 11: Legal Considerations15 Questions
Exam 12: Ethical Considerations12 Questions
Exam 13: International, Multicultural, and Gender Issues5 Questions
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The textbook mentioned three national companies who lost multi-million dollar racial discrimination lawsuits in the 1990s. Which of the following was NOT one of those companies?
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(Multiple Choice)
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Correct Answer:
C
What position have PRSA and IABC taken on the issue of workplace diversity and multiculturalism?
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Correct Answer:
B
A 1980 study indicated that 23 million Americans speak a language other than English at home. More recent studies have shown that number
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(Multiple Choice)
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Correct Answer:
A
In Miami, Los Angeles, and San Antonio, radio stations with the largest audiences broadcast in what language?
(Multiple Choice)
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In the early 1990s, Irish-Americans objected to television commercials produced by several American companies for what reason?
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