Question 1

When applying the “Elaboration Likelihood Model of Persuasion,” you should

Accepted Answer

A) analyze the audience's critical thinking ability and motivation before choosing the route to persuasion. 
B) choose the route you are most comfortable using. 
C) use humorous stories and celebrity endorsements regardless of the kind of audience you are addressing. 
D) realize that both the central and peripheral route of persuasion lead to temporary attitude change. 
E) None of the above. 
A) analyze the audience's critical thinking ability and motivation before choosing the route to persuasion. 
B) choose the route you are most comfortable using. 
C) use humorous stories and celebrity endorsements regardless of the kind of audience you are addressing. 
D) realize that both the central and peripheral route of persuasion lead to temporary attitude change. 
E) None of the above.

Question 2

Problem/cause/problem/cause is an effective persuasive organizational pattern.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following allows Ted to disprove each claim that stands in opposition of his?

Accepted Answer

A) Mythos 
B) Refuting Objections 
C) The Attention Step 
D) A and C only 
E) None of the above 
A) Mythos 
B) Refuting Objections 
C) The Attention Step 
D) A and C only 
E) None of the above

Question 4

Ethical communicators consider how culture, language, gender, religion, politics, and social and economic status affect the way they and their audiences see the world.

Accepted Answer

A) True 
 B)False

Question 5

A song in the musical Fantastics includes a verse sung by two parents: “Why do the kids put beans in their ears. No one can hear with beans in their ears. After a while, the reason appears. They did it ‘cause we said No.”	What theory is illustrated by these lyrics?

Accepted Answer

A) Elaboration Likelihood Model of Persuasion 
B) Social Judgment Theory 
C) Maslow's Hierarchy of Needs 
D) Schutz's FIRO Theory 
E) Psychological Reactance Theory 
A) Elaboration Likelihood Model of Persuasion 
B) Social Judgment Theory 
C) Maslow's Hierarchy of Needs 
D) Schutz's FIRO Theory 
E) Psychological Reactance Theory

Question 6

Psychological Reactance Theory explains why the “Just Say No”
to drugs campaign didn’t work very well.

Accepted Answer

A) True 
 B)False

Question 7

The degree to which audiences expect the speaker’s message to be clear, factual and objective is universal.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following relies on high levels of audience interest and motivation?

Accepted Answer

A) Thperipheral route 
B) Psychological Reactance Theory 
C) The central route 
D) Both A and C 
E) None of the above 
A) Thperipheral route 
B) Psychological Reactance Theory 
C) The central route 
D) Both A and C 
E) None of the above

When applying the “Elaboration Likelihood Model of Persuasion,” you should

Problem/cause/problem/cause is an effective persuasive organizational pattern.

Which of the following allows Ted to disprove each claim that stands in opposition of his?

Ethical communicators consider how culture, language, gender, religion, politics, and social and economic status affect the way they and their audiences see the world.

A song in the musical Fantastics includes a verse sung by two parents: “Why do the kids put beans in their ears. No one can hear with beans in their ears. After a while, the reason appears. They did it ‘cause we said No.” What theory is illustrated by these lyrics?

Psychological Reactance Theory explains why the “Just Say No” to drugs campaign didn’t work very well.

The degree to which audiences expect the speaker’s message to be clear, factual and objective is universal.

Which of the following relies on high levels of audience interest and motivation?

Principles Oeffectivspeaking

Speaking With Confidence

Listening Ancritical Thinking

Purposantopic

Audiencanalysis Anadaptation

Speaker Credibility Anethics

Speech Setting Anoccasion

Research Ansupporting Material

Organizing Anoutlining

Introductions Anconclusions

Engaging Language

Generating Audiencinteres

Presentation Delivery

Presentation Aids

Informativpresentations

Special Presentations

Speaking in Groups

Filters

Exam 16: Persuasivpresentations

When applying the “Elaboration Likelihood Model of Persuasion,” you should

Problem/cause/problem/cause is an effective persuasive organizational pattern.

Which of the following allows Ted to disprove each claim that stands in opposition of his?

Ethical communicators consider how culture, language, gender, religion, politics, and social and economic status affect the way they and their audiences see the world.

A song in the musical Fantastics includes a verse sung by two parents: “Why do the kids put beans in their ears. No one can hear with beans in their ears. After a while, the reason appears. They did it ‘cause we said No.” What theory is illustrated by these lyrics?

Psychological Reactance Theory explains why the “Just Say No” to drugs campaign didn’t work very well.

The degree to which audiences expect the speaker’s message to be clear, factual and objective is universal.

Which of the following relies on high levels of audience interest and motivation?

Principles Oeffectivspeaking

Speaking With Confidence

Listening Ancritical Thinking

Purposantopic

Audiencanalysis Anadaptation

Speaker Credibility Anethics

Speech Setting Anoccasion

Research Ansupporting Material

Organizing Anoutlining

Introductions Anconclusions

Engaging Language

Generating Audiencinteres

Presentation Delivery

Presentation Aids

Informativpresentations

Special Presentations

Speaking in Groups

Filters