Question 1

What does the textbook suggest is the best way to approach media literacy and media criticism?

Accepted Answer

A)  Learn as much as you can so you can sit on the sidelines and criticize effectively. 
B)  Understand the various types of media so you can participate in the process of helping them live up to their democratic potential. 
C)  Examine mass media through a careful critical process. 
D)  Both the "learn" and "examine" options are correct. 
E)  Replace cynical perception of the media with genuine criticism. 
A)  Learn as much as you can so you can sit on the sidelines and criticize effectively. 
B)  Understand the various types of media so you can participate in the process of helping them live up to their democratic potential. 
C)  Examine mass media through a careful critical process. 
D)  Both the "learn" and "examine" options are correct. 
E)  Replace cynical perception of the media with genuine criticism.

Question 2

Which of the following statements does not represent part of the traditional high culture critique against popular culture?

Accepted Answer

A)  Popular culture is formulaic and repetitive. 
B)  Popular culture simply exploits and recycles high culture to lesser effect. 
C)  Popular culture debases our taste for finer culture. 
D)  Popular culture creates a greater appetite for high culture, making high culture less elite. 
E)  The abundance of pop culture material leaves consumers with less time and money to spend on high culture. 
A)  Popular culture is formulaic and repetitive. 
B)  Popular culture simply exploits and recycles high culture to lesser effect. 
C)  Popular culture debases our taste for finer culture. 
D)  Popular culture creates a greater appetite for high culture, making high culture less elite. 
E)  The abundance of pop culture material leaves consumers with less time and money to spend on high culture.

Question 3

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture .

Accepted Answer

A)  will stunt their imagination and undermine their intellectual growth 
B)  will take meaningful and complex works of art and literature and render them trivial 
C)  will distract people from meaningful political action and important social change 
D)  will prevent people from experiencing genuine art 
E)  All of the options are correct. 
A)  will stunt their imagination and undermine their intellectual growth 
B)  will take meaningful and complex works of art and literature and render them trivial 
C)  will distract people from meaningful political action and important social change 
D)  will prevent people from experiencing genuine art 
E)  All of the options are correct.

Question 4

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Accepted Answer

A)  Printers 
B)  Poets 
C)  Persians 
D)  Prophets 
E)  None of the above options is correct. 
A)  Printers 
B)  Poets 
C)  Persians 
D)  Prophets 
E)  None of the above options is correct.

Question 5

Critics contend that postmodern style borrows too heavily from other eras and devalues originality.

Accepted Answer

A) True 
 B)False

Question 6

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

Accepted Answer

A)  When? 
B)  How many? 
C)  Who? 
D)  So what? 
E)  Where? 
A)  When? 
B)  How many? 
C)  Who? 
D)  So what? 
E)  Where?

Question 7

The key development that allowed for the transition to the digital age was .

Accepted Answer

A)  the ability to translate images, text, and sounds into binary code 
B)  the telegraph 
C)  the ability to broadcast voices, music, and other sounds via the radio 
D)  television 
E)  None of the above options is correct. 
A)  the ability to translate images, text, and sounds into binary code 
B)  the telegraph 
C)  the ability to broadcast voices, music, and other sounds via the radio 
D)  television 
E)  None of the above options is correct.

Question 8

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Accepted Answer

A) True 
 B)False

Question 9

Match the items with the historical periods with which they are most closely identified.
-Global culture

Accepted Answer

A) Premodern (before 1800s) 
B) Modern (after 1800s) 
C) Postmodern (since 1950s) 
A) Premodern (before 1800s) 
B) Modern (after 1800s) 
C) Postmodern (since 1950s)

Question 10

Which of the following statements about cross-platform media convergence is false?

Accepted Answer

A)  A primary goal is to maximize profits. 
B)  A common result of this kind of convergence is using fewer employees to generate content for multiple outlets. 
C)  It can involve a single company owning various media holdings, such as radio and 
D)  A primary goal is to offer more choice to media consumers. 
E)  None of the statements is false. 
A)  A primary goal is to maximize profits. 
B)  A common result of this kind of convergence is using fewer employees to generate content for multiple outlets. 
C)  It can involve a single company owning various media holdings, such as radio and 
D)  A primary goal is to offer more choice to media consumers. 
E)  None of the statements is false.

Question 11

Efficiency and individualism are both values of the modern period.

Accepted Answer

A) True 
 B)False

Question 12

The computer was the first electronic medium.

Accepted Answer

A) True 
 B)False

Question 13

Match the items with the historical periods with which they are most closely identified.
-Local culture

Accepted Answer

A) Premodern (before 1800s) 
B) Modern (after 1800s) 
C) Postmodern (since 1950s) 
A) Premodern (before 1800s) 
B) Modern (after 1800s) 
C) Postmodern (since 1950s)

Question 14

Which of the following was a contribution of the telegraph?

Accepted Answer

A)  The transformation of information into a commodity 
B)  The concept of nationalism 
C)  The rise of the middle class 
D)  The development of the pony express 
E)  All of the above options are correct. 
A)  The transformation of information into a commodity 
B)  The concept of nationalism 
C)  The rise of the middle class 
D)  The development of the pony express 
E)  All of the above options are correct.

Question 15

The senders of messages often have little control over how their messages will be received.

Accepted Answer

A) True 
 B)False

Question 16

Media marketers refer to network programs that are repurposed for cable as "cross-platform"
programs.

Accepted Answer

A) True 
 B)False

Question 17

The manuscript culture that existed between 1000 BCE and the mid-fifteenth century primarily served the ruling classes.

Accepted Answer

A) True 
 B)False

Question 18

Celebrating populism in postmodern culture can result in .

Accepted Answer

A)  political leaders talking about their love of expensive wine, fancy French cheese, country club memberships, and an Ivy League education 
B)  political leaders telling stories that are meant to resonate with the middle class 
C)  political leaders talking about well-respected and peer-reviewed scientific studies 
D)  political leaders openly supporting big corporations 
E)  None of the above options is correct. 
A)  political leaders talking about their love of expensive wine, fancy French cheese, country club memberships, and an Ivy League education 
B)  political leaders telling stories that are meant to resonate with the middle class 
C)  political leaders talking about well-respected and peer-reviewed scientific studies 
D)  political leaders openly supporting big corporations 
E)  None of the above options is correct.

Question 19

The classical view of art is that it should aim to instruct and uplift.

Accepted Answer

A) True 
 B)False

Question 20

Match the following stages in developing a critical perspective with their correct characteristics.
-Evaluation

Accepted Answer

A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen 
A) Identify central characters, conflicts, topics, and themes 
B) Make an informed judgment 
C) Answer the question "So what?" 
D) Look for patterns 
E) Take action as a citizen

What does the textbook suggest is the best way to approach media literacy and media criticism?

Which of the following statements does not represent part of the traditional high culture critique against popular culture?

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture .

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Critics contend that postmodern style borrows too heavily from other eras and devalues originality.

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

The key development that allowed for the transition to the digital age was .

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Match the items with the historical periods with which they are most closely identified. -Global culture

Which of the following statements about cross-platform media convergence is false?

Efficiency and individualism are both values of the modern period.

The computer was the first electronic medium.

Match the items with the historical periods with which they are most closely identified. -Local culture

Which of the following was a contribution of the telegraph?

The senders of messages often have little control over how their messages will be received.

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs.

The manuscript culture that existed between 1000 BCE and the mid-fifteenth century primarily served the ruling classes.

Celebrating populism in postmodern culture can result in .

The classical view of art is that it should aim to instruct and uplift.

Match the following stages in developing a critical perspective with their correct characteristics. -Evaluation

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 1: Mass Communication: a Critical Approach

What does the textbook suggest is the best way to approach media literacy and media criticism?

Which of the following statements does not represent part of the traditional high culture critique against popular culture?

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture .

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Critics contend that postmodern style borrows too heavily from other eras and devalues originality.

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

The key development that allowed for the transition to the digital age was .

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Match the items with the historical periods with which they are most closely identified. -Global culture

Which of the following statements about cross-platform media convergence is false?

Efficiency and individualism are both values of the modern period.

The computer was the first electronic medium.

Match the items with the historical periods with which they are most closely identified. -Local culture

Which of the following was a contribution of the telegraph?

The senders of messages often have little control over how their messages will be received.

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs.

The manuscript culture that existed between 1000 BCE and the mid-fifteenth century primarily served the ruling classes.

Celebrating populism in postmodern culture can result in .

The classical view of art is that it should aim to instruct and uplift.

Match the following stages in developing a critical perspective with their correct characteristics. -Evaluation

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters