Exam 1: Mass Communication: a Critical Approach

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Concerns about how young people might be negatively influenced by messages in popular or "low" cultural forms .

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Which of the following does the textbook identify as a result of the printing press?

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Which of the following is one definition given in the textbook for the term media convergence?

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A cultural approach to understanding mass communication .

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Postmodern values include which of the following?

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The linear communication model can be criticized on the grounds that .

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Elvis Presley was filmed only from the waist up in his third appearance on the Ed Sullivan Show because .

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Which of the following is not a value the textbook associates with postmodern culture?

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Google is the most profitable company of the digital age so far.

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Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?

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Which of the following statements about Google is false?

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With the coming of the printing press, the printed newspaper became the first mass-marketed product in history.

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Match the items with the historical periods with which they are most closely identified. -Factory

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Match the items with the historical periods with which they are most closely identified. -Typewriter

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According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people.

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Match the items with the historical periods with which they are most closely identified. -Quill pen

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Postmodern culture questions the value of scientific reasoning and rational thought for solving society's problems.

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Match the items with the historical periods with which they are most closely identified. -Temp workers

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Match the following stages in developing a critical perspective with their correct characteristics. -Interpretation

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Which of the following does the textbook associate with postmodern culture?

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