Exam 1: Mass Communication: a Critical Approach

A high-low vertical hierarchy is a more multidimensional way of looking at culture than viewing culture as a map.

Match the items with the historical periods with which they are most closely identified. -Virtual office

Which of the following is one of the four stages in the emergence of a new mass medium that the textbook describes?

Which of the following is not considered a consequence of the printing press?

According to the textbook, the high-low model of culture limits the way we look at and discuss culture today.

According to the textbook, the mass media have passed through which five historical stages?

In the nineteenth century, critics felt which of the following might create havoc?

James Joyce's Finnegans Wake challenges readers to decode its complex narrative.

Match the following stages in developing a critical perspective with their correct characteristics. -Description

According to your textbook, a major concern of critics of contemporary culture is .

The meaning of a message can be affected by a recipient's gender, age, education level, ethnicity, and occupation.

No media existed prior to the coming of the electronic era in the nineteenth century.

The printing press fostered the rise of tribal communities.

Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative.

Which statement best describes mass media?

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Gutenberg played an active role in the transition from oral to written culture.