Question 1

Match the types of books with their correct category.
-Encyclopedias

Accepted Answer

A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books 
A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books

Question 2

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

Accepted Answer

A)  They were all banned at one time or another. 
B)  They all had trouble finding a publisher. 
C)  They were the first books made into e-books. 
D)  They were originally published in Latin. 
E)  They were written by the same author. 
A)  They were all banned at one time or another. 
B)  They all had trouble finding a publisher. 
C)  They were the first books made into e-books. 
D)  They were originally published in Latin. 
E)  They were written by the same author.

Question 3

Numerous books became best-sellers after their authors appeared on .

Accepted Answer

A)  Inside Edition 
B)  Home Improvement 
C)  Oprah 
D)  C-SPAN's Booknotes program 
E)  20/20 
A)  Inside Edition 
B)  Home Improvement 
C)  Oprah 
D)  C-SPAN's Booknotes program 
E)  20/20

Question 4

Millions of library books are deteriorating because .

Accepted Answer

A)  there is too much humidity in library buildings 
B)  the ink used in printing the books is eating through the paper 
C)  the glue holding the books together is drying out 
D)  the books were printed on acid-based paper, which is turning brittle 
E)  nobody wants to take care of them 
A)  there is too much humidity in library buildings 
B)  the ink used in printing the books is eating through the paper 
C)  the glue holding the books together is drying out 
D)  the books were printed on acid-based paper, which is turning brittle 
E)  nobody wants to take care of them

Question 5

Parchment is a kind of paper made from plant reeds found along the Nile River.

Accepted Answer

A) True 
 B)False

Question 6

The key to the success of e-books has been .

Accepted Answer

A)  the creation of an e-reader that has a comfortable-to-read display 
B)  the creation of an e-reader that was affordable for a large audience 
C)  having a large number of titles available electronically 
D)  making e-books less expensive than hardcover copies 
E)  All of the options are correct. 
A)  the creation of an e-reader that has a comfortable-to-read display 
B)  the creation of an e-reader that was affordable for a large audience 
C)  having a large number of titles available electronically 
D)  making e-books less expensive than hardcover copies 
E)  All of the options are correct.

Question 7

Which division of the book industry makes the most money?

Accepted Answer

A)  Trade books 
B)  Textbooks 
C)  Religious books 
D)  Mass market paperbacks 
E)  Reference books 
A)  Trade books 
B)  Textbooks 
C)  Religious books 
D)  Mass market paperbacks 
E)  Reference books

Question 8

Rules of punctuation, capitalization, and spacing of written words were developed .

Accepted Answer

A)  during the Middle Ages by scribes 
B)  in 1452 by printer Johannes Gutenberg 
C)  in the 1500s for the publication of Canterbury Tales 
D)  in the ninth century by Wang Chieh for the Diamond Sutra 
E)  during the Renaissance by Leonardo DaVinci 
A)  during the Middle Ages by scribes 
B)  in 1452 by printer Johannes Gutenberg 
C)  in the 1500s for the publication of Canterbury Tales 
D)  in the ninth century by Wang Chieh for the Diamond Sutra 
E)  during the Renaissance by Leonardo DaVinci

Question 9

By 2012, e-books became the best-selling adult fiction book format in the United States in terms of revenue.

Accepted Answer

A) True 
 B)False

Question 10

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

Accepted Answer

A) True 
 B)False

Question 11

Which statement about the early American ''prestigious'' publishing houses is true?

Accepted Answer

A)  They developed rapidly during the eighteenth century with printers like Benjamin 
B)  For almost a century, there was only one major publishing house that was broken apart by antitrust laws. 
C)  The first American publishing houses were founded between 1900 and 1910. 
D)  The oldest and most prestigious American publishing houses are all now part of major media conglomerates. 
E)  All of the options are true. 
A)  They developed rapidly during the eighteenth century with printers like Benjamin 
B)  For almost a century, there was only one major publishing house that was broken apart by antitrust laws. 
C)  The first American publishing houses were founded between 1900 and 1910. 
D)  The oldest and most prestigious American publishing houses are all now part of major media conglomerates. 
E)  All of the options are true.

Question 12

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Accepted Answer

A) True 
 B)False

Match the types of books with their correct category. -Encyclopedias

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

Numerous books became best-sellers after their authors appeared on .

Millions of library books are deteriorating because .

Parchment is a kind of paper made from plant reeds found along the Nile River.

The key to the success of e-books has been .

Which division of the book industry makes the most money?

Rules of punctuation, capitalization, and spacing of written words were developed .

By 2012, e-books became the best-selling adult fiction book format in the United States in terms of revenue.

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

Which statement about the early American ''prestigious'' publishing houses is true?

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 10: Books and the Power of Print

Match the types of books with their correct category. -Encyclopedias

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

Numerous books became best-sellers after their authors appeared on .

Millions of library books are deteriorating because .

Parchment is a kind of paper made from plant reeds found along the Nile River.

The key to the success of e-books has been .

Which division of the book industry makes the most money?

Rules of punctuation, capitalization, and spacing of written words were developed .

By 2012, e-books became the best-selling adult fiction book format in the United States in terms of revenue.

E-publishing has allowed authors to sidestep traditional publishers because the cost of producing and distributing an e-book is low.

Which statement about the early American ''prestigious'' publishing houses is true?

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters