Question 1

Which of the following statements about audio books is true?

Accepted Answer

A)  Audio books are now downloadable to iPods and other portable devices. 
B)  Audio books offer a valuable service to sightless and vision-impaired readers. 
C)  Regular readers enjoy audio books during daily commutes or long drives. 
D)  The number of audio books borrowed from libraries soared in the 1990s and early 2000s. 
E)  All of the options are correct. 
A)  Audio books are now downloadable to iPods and other portable devices. 
B)  Audio books offer a valuable service to sightless and vision-impaired readers. 
C)  Regular readers enjoy audio books during daily commutes or long drives. 
D)  The number of audio books borrowed from libraries soared in the 1990s and early 2000s. 
E)  All of the options are correct.

Question 2

Libraries are unable to digitize books because of copyright laws.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a method large book publishers use to generate enormous revenues?

Accepted Answer

A)  Allowing bookstores to return unsold copies of books for credit 
B)  Paying large advances to authors 
C)  Seeking out and publishing books only a handful of scholars will ever read 
D)  Signing lucrative agreements for turning books into films or television programs 
E)  Investing in printed encyclopedia projects 
A)  Allowing bookstores to return unsold copies of books for credit 
B)  Paying large advances to authors 
C)  Seeking out and publishing books only a handful of scholars will ever read 
D)  Signing lucrative agreements for turning books into films or television programs 
E)  Investing in printed encyclopedia projects

Question 4

The idea of the e-book was born when Michael Hart typed up the text of the U.S. Declaration of Independence on his computer in 1971.

Accepted Answer

A) True 
 B)False

Question 5

Papyrus is a kind of paper made from treated animal skin.

Accepted Answer

A) True 
 B)False

Question 6

An adult trade book is .

Accepted Answer

A)  a novel of a pornographic nature 
B)  any hardbound or paperback book, fiction or nonfiction, aimed at the general adult reader 
C)  a type of book that targets various occupational groups and is not intended for the 
D)  a type of book typically used in the classroom setting as students learn about a specific topic 
E)  in the category of books that includes dictionaries, encyclopedias, and almanacs 
A)  a novel of a pornographic nature 
B)  any hardbound or paperback book, fiction or nonfiction, aimed at the general adult reader 
C)  a type of book that targets various occupational groups and is not intended for the 
D)  a type of book typically used in the classroom setting as students learn about a specific topic 
E)  in the category of books that includes dictionaries, encyclopedias, and almanacs

Question 7

Which of the following did the linotype do?

Accepted Answer

A)  Engrave photographs 
B)  Set type mechanically 
C)  Power the press by electricity 
D)  Add color to the printed page 
E)  Type lines underneath printed words 
A)  Engrave photographs 
B)  Set type mechanically 
C)  Power the press by electricity 
D)  Add color to the printed page 
E)  Type lines underneath printed words

Question 8

What are two major facets of the relationship between books and television?

Accepted Answer

A)  The ability of book authors to become TV stars and TV stars to write books 
B)  That TV can help sell books and that books serve as ideas for TV shows 
C)  That books need to be advertised on television and TV shows need to be talked about in books in order for either industry to be profitable 
D)  That television shows often give authors ideas for books but books are never a source of inspiration for TV shows 
E)  None of the above options is correct. 
A)  The ability of book authors to become TV stars and TV stars to write books 
B)  That TV can help sell books and that books serve as ideas for TV shows 
C)  That books need to be advertised on television and TV shows need to be talked about in books in order for either industry to be profitable 
D)  That television shows often give authors ideas for books but books are never a source of inspiration for TV shows 
E)  None of the above options is correct.

Question 9

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Accepted Answer

A) True 
 B)False

Question 10

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

Accepted Answer

A)  Religious 
B)  Instant book 
C)  Reference 
D)  Fiction 
E)  Graphic novel 
A)  Religious 
B)  Instant book 
C)  Reference 
D)  Fiction 
E)  Graphic novel

Question 11

Match the types of books with their correct category.
-El-hi

Accepted Answer

A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books 
A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books

Question 12

Publishers employ to seek out and sign authors to contracts.

Accepted Answer

A)  copy editors 
B)  acquisitions editors 
C)  book agents 
D)  developmental editors 
E)  sales representatives 
A)  copy editors 
B)  acquisitions editors 
C)  book agents 
D)  developmental editors 
E)  sales representatives

Question 13

Pocket Books revolutionized the paperback industry by .

Accepted Answer

A)  raising the quality of the books by using better paper 
B)  making the pages and the font bigger 
C)  stapling rather than gluing the binding 
D)  cutting the standard book price to twenty-five cents 
E)  selling books online 
A)  raising the quality of the books by using better paper 
B)  making the pages and the font bigger 
C)  stapling rather than gluing the binding 
D)  cutting the standard book price to twenty-five cents 
E)  selling books online

Question 14

The Harry Potter series gave an enormous boost to the juvenile books segment of the trade industry.

Accepted Answer

A) True 
 B)False

Question 15

The first English work to be printed in book form was .

Accepted Answer

A)  the Gutenberg Bible 
B)  The Whole Book of Psalms 
C)  Diamond Sutra by Wang Chieh 
D)  Chaucer's Canterbury Tales 
E)  None of the above options is correct. 
A)  the Gutenberg Bible 
B)  The Whole Book of Psalms 
C)  Diamond Sutra by Wang Chieh 
D)  Chaucer's Canterbury Tales 
E)  None of the above options is correct.

Question 16

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

Accepted Answer

A)  Marco Polo 
B)  Genghis Khan 
C)  Christopher Columbus 
D)  Immigrants from China 
E)  Arab spice traders 
A)  Marco Polo 
B)  Genghis Khan 
C)  Christopher Columbus 
D)  Immigrants from China 
E)  Arab spice traders

Question 17

Trade books refers to the category of books sold to the general reader.

Accepted Answer

A) True 
 B)False

Question 18

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

Accepted Answer

A) True 
 B)False

Question 19

According to the textbook, as e-books become more popular, consumers who use them might expect to see .

Accepted Answer

A)  e-books that will look and feel more like print books 
B)  very few changes from current e-books 
C)  e-books with embedded video, hyperlinks, and dynamic content 
D)  e-books that will look and feel more like magazines 
E)  All of the options are correct. 
A)  e-books that will look and feel more like print books 
B)  very few changes from current e-books 
C)  e-books with embedded video, hyperlinks, and dynamic content 
D)  e-books that will look and feel more like magazines 
E)  All of the options are correct.

Question 20

Sales of religious books have dropped substantially over the past twenty years.

Accepted Answer

A) True 
 B)False

Which of the following statements about audio books is true?

Libraries are unable to digitize books because of copyright laws.

Which of the following is a method large book publishers use to generate enormous revenues?

The idea of the e-book was born when Michael Hart typed up the text of the U.S. Declaration of Independence on his computer in 1971.

Papyrus is a kind of paper made from treated animal skin.

An adult trade book is .

Which of the following did the linotype do?

What are two major facets of the relationship between books and television?

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

Match the types of books with their correct category. -El-hi

Publishers employ to seek out and sign authors to contracts.

Pocket Books revolutionized the paperback industry by .

The Harry Potter series gave an enormous boost to the juvenile books segment of the trade industry.

The first English work to be printed in book form was .

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

Trade books refers to the category of books sold to the general reader.

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

According to the textbook, as e-books become more popular, consumers who use them might expect to see .

Sales of religious books have dropped substantially over the past twenty years.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 10: Books and the Power of Print

Which of the following statements about audio books is true?

Libraries are unable to digitize books because of copyright laws.

Which of the following is a method large book publishers use to generate enormous revenues?

The idea of the e-book was born when Michael Hart typed up the text of the U.S. Declaration of Independence on his computer in 1971.

Papyrus is a kind of paper made from treated animal skin.

An adult trade book is .

Which of the following did the linotype do?

What are two major facets of the relationship between books and television?

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

Match the types of books with their correct category. -El-hi

Publishers employ to seek out and sign authors to contracts.

Pocket Books revolutionized the paperback industry by .

The Harry Potter series gave an enormous boost to the juvenile books segment of the trade industry.

The first English work to be printed in book form was .

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

Trade books refers to the category of books sold to the general reader.

Today, online encyclopedias are struggling because people prefer to use search engines such as Google or sources like Wikipedia to find information.

According to the textbook, as e-books become more popular, consumers who use them might expect to see .

Sales of religious books have dropped substantially over the past twenty years.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters