Exam 10: Books and the Power of Print
Exam 1: Mass Communication: a Critical Approach 77 Questions
Exam 2: The Internet, Digital Media, and Media Convergence74 Questions
Exam 3: Digital Gaming and the Media Playground75 Questions
Exam 4: Sound Recording and Popular Music90 Questions
Exam 5: Popular Radio and the Origins of Broadcasting95 Questions
Exam 6: Television and Cable: the Power of Visual95 Questions
Exam 7: Movies and the Impact of Images110 Questions
Exam 8: Newspapers: the Rise and Decline of Modern Journalism65 Questions
Exam 9: Magazines in the Age of Specialization91 Questions
Exam 10: Books and the Power of Print72 Questions
Exam 11: Advertising and Commercial Culture93 Questions
Exam 12: Public Relations and Framing the Message85 Questions
Exam 13: Media Economics and the Global Marketplace78 Questions
Exam 14: The Culture of Journalism: Values, Ethics, and Democracy46 Questions
Exam 15: Media Effects and Cultural Approaches to Research61 Questions
Exam 16: Legal Controls and Freedom of Expression85 Questions
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One of the triumphs of the Internet is that it allows the digital passage of banned books into nations where printed versions have been outlawed.
(True/False)
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Because books are such an old and traditional medium, they are no longer very influential.
(True/False)
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Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.
(True/False)
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Bookstores must absorb the cost of any new books they don't sell.
(True/False)
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Gutenberg developed the printing press in the fifteenth century.
(True/False)
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The rights to use the contents of a book in another form, such as a screenplay, are called .
(Multiple Choice)
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The first type of protomodern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called _.
(Multiple Choice)
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The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.
(True/False)
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Despite their low cost, mass market paperbacks represent the smallest segment of the industry in terms of units sold.
(True/False)
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One disadvantage of having a statewide adoption policy for textbooks is that the needs of local communities are undermined.
(True/False)
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Which of the following is the best-selling book of all time?
(Multiple Choice)
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developed the first commercially successful electronic reading device.
(Multiple Choice)
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Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples of .
(Multiple Choice)
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University presses often publish books that only small groups of scholars read.
(True/False)
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The development of book superstores in the 1980s reinvigorated book sales.
(True/False)
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Which of the following is the oldest printed book still in existence?
(Multiple Choice)
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Match the types of books with their correct category.
-Art and travel
(Multiple Choice)
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