Question 1

Systematic sampling involves systematically spreading the sample through the list of population members.

Accepted Answer

A) True 
 B)False

Question 2

A sampling frame is

Accepted Answer

A) the list of elements included in the sample 
B) the list of items to be sampled from 
C) usually provides biased statistics 
D) is a form of non-probability sampling 
E) none of the above. 
A) the list of elements included in the sample 
B) the list of items to be sampled from 
C) usually provides biased statistics 
D) is a form of non-probability sampling 
E) none of the above.

Question 3

A rule of thumb for determining sample size is to make sure that the largest subgroup to be analyzed contains 100 members.

Accepted Answer

A) True 
 B)False

Question 4

What is theoretically the most correct approach for handling sampling frame discrepancies ?

Accepted Answer

A) ignore the discrepancies 
B) redefine the population in terms of the sampling frame 
C) take discrepancies into account during data collection a nd / or data analysis 
D) determine whether each individual population study object is being properly treated 
A) ignore the discrepancies 
B) redefine the population in terms of the sampling frame 
C) take discrepancies into account during data collection a nd / or data analysis 
D) determine whether each individual population study object is being properly treated

Question 5

Sampling errors can be minimized by decreasing the sample size.

Accepted Answer

A) True 
 B)False

Systematic sampling involves systematically spreading the sample through the list of population members.

A sampling frame is

A rule of thumb for determining sample size is to make sure that the largest subgroup to be analyzed contains 100 members.

What is theoretically the most correct approach for handling sampling frame discrepancies ?

Sampling errors can be minimized by decreasing the sample size.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters

Exam 14: Sampling Fundamentals

Systematic sampling involves systematically spreading the sample through the list of population members.

A sampling frame is

A rule of thumb for determining sample size is to make sure that the largest subgroup to be analyzed contains 100 members.

What is theoretically the most correct approach for handling sampling frame discrepancies ?

Sampling errors can be minimized by decreasing the sample size.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters