Question 1

Which of the following sets of sampling techniques contains only probability sampling technique?

Accepted Answer

A) simple random sampling, stratified sampling, cluster sampling 
B) stratified sampling, judgmental sampling, systematic sampling 
C) convenience sampling, judgmental sampling, quota sampling 
D) quota sampling, cluster sampling, simple random sampling 
A) simple random sampling, stratified sampling, cluster sampling 
B) stratified sampling, judgmental sampling, systematic sampling 
C) convenience sampling, judgmental sampling, quota sampling 
D) quota sampling, cluster sampling, simple random sampling

Question 2

The Central Limit Theorem states that as the size of a sample increases, the sampling distribution of the sample means approaches normality if

Accepted Answer

A) repeated samples of a fixed size are drawn from any population 
B) repeated samples of a fixed size are drawn from a normally distributed population 
C) repeated samples of different size are drawn from any population 
D) repeated samples of different size are drawn from a normally distributed population 
A) repeated samples of a fixed size are drawn from any population 
B) repeated samples of a fixed size are drawn from a normally distributed population 
C) repeated samples of different size are drawn from any population 
D) repeated samples of different size are drawn from a normally distributed population

Question 3

The notion of conceptual relevance and pragmatic reproducibility are integral components of which sampling decision?

Accepted Answer

A) determination of sample size 
B) definition of population 
C) definition of sampling frame 
D) determination of sampling procedure 
A) determination of sample size 
B) definition of population 
C) definition of sampling frame 
D) determination of sampling procedure

Question 4

Systematic sampling involves systematically spreading the sample through a list of population members.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following sampling techniques employs both probability and non-probability sampling in selecting study objects ?

Accepted Answer

A) multi-stage sampling 
B) double sampling 
C) sequential sampling 
D) snowball sampling 
A) multi-stage sampling 
B) double sampling 
C) sequential sampling 
D) snowball sampling

Question 6

The efficiency of call-backs can be improved by systematically scheduling call-backs at the same time every day.

Accepted Answer

A) True 
 B)False

Question 7

In international marketing research, non-probability sampling methods are more frequently used than probability sampling methods.

Accepted Answer

A) True 
 B)False

Question 8

One of the determinants of sample size is the value of the information in the study.

Accepted Answer

A) True 
 B)False

Question 9

Stratified sampling may be used when

Accepted Answer

A) subgroups that are representative of the whole population can be identified. 
B) natural subgroups are more homogeneous than the population they come from. 
C) an expert is available to identify a representative population. 
D) the sample is very small. 
E) none of the above. 
A) subgroups that are representative of the whole population can be identified. 
B) natural subgroups are more homogeneous than the population they come from. 
C) an expert is available to identify a representative population. 
D) the sample is very small. 
E) none of the above.

Question 10

The possible problems involved in using a telephone book to generate a sample include

Accepted Answer

A) the list not being up to date. 
B) the exclusion of unlisted numbers. 
C) the existence of nonworking numbers. 
D) all of these. 
E) the list not being up to date and the exclusion of unlisted numbers. 
A) the list not being up to date. 
B) the exclusion of unlisted numbers. 
C) the existence of nonworking numbers. 
D) all of these. 
E) the list not being up to date and the exclusion of unlisted numbers.

Question 11

Which of the following types of probability samples does not require a complete list of population elements by name in order to draw the sample?

Accepted Answer

A) stratified sample 
B) systematic sample 
C) simple random sample 
D) area sample 
E) none of the above 
A) stratified sample 
B) systematic sample 
C) simple random sample 
D) area sample 
E) none of the above

Question 12

The object of sampling is to obtain data that is representative of the population.

Accepted Answer

A) True 
 B)False

Question 13

When the sample size is very small less than 10), a judgment sample may be more representative than a probability sample.

Accepted Answer

A) True 
 B)False

Question 14

Ronny Reagy divides the population of the purchaser of missile X into heavy and light users and then he samples from those groups.This is an example of ___________ sampling.

Accepted Answer

A) cluster 
B) random 
C) judgmental 
D) stratified 
E) quota 
A) cluster 
B) random 
C) judgmental 
D) stratified 
E) quota

Question 15

Which of the following results in a non-probability sample?

Accepted Answer

A) Stratified sampling 
B) Quota sampling 
C) Systematic sampling 
D) Cluster sampling 
E) Multi-stage sampling 
A) Stratified sampling 
B) Quota sampling 
C) Systematic sampling 
D) Cluster sampling 
E) Multi-stage sampling

Question 16

A snowball design is very useful in reaching small, specialized populations.

Accepted Answer

A) True 
 B)False

Question 17

"Heterogeneity within and homogeneity between" is the ideal state for

Accepted Answer

A) cluster sampling 
B) stratified sampling 
C) disproportionate sampling 
D) judgmental sampling 
E) a and b 
A) cluster sampling 
B) stratified sampling 
C) disproportionate sampling 
D) judgmental sampling 
E) a and b

Question 18

A sampling frame must list all members of a target population.

Accepted Answer

A) True 
 B)False

Question 19

Sources of possible shopping center biases include

Accepted Answer

A) the choice of a shopping center. 
B) the location in the shopping center from which respondents are drawn. 
C) the time of day. 
D) the fact that more frequent shoppers will be more likely to be selected. 
E) all of these. 
A) the choice of a shopping center. 
B) the location in the shopping center from which respondents are drawn. 
C) the time of day. 
D) the fact that more frequent shoppers will be more likely to be selected. 
E) all of these.

Question 20

As the variability in a population decreases, the sample size should increase.

Accepted Answer

A) True 
 B)False

Exam 14: Sampling Fundamentals

Which of the following sets of sampling techniques contains only probability sampling technique?

The Central Limit Theorem states that as the size of a sample increases, the sampling distribution of the sample means approaches normality if

The notion of conceptual relevance and pragmatic reproducibility are integral components of which sampling decision?

Systematic sampling involves systematically spreading the sample through a list of population members.

Which of the following sampling techniques employs both probability and non-probability sampling in selecting study objects ?

The efficiency of call-backs can be improved by systematically scheduling call-backs at the same time every day.

In international marketing research, non-probability sampling methods are more frequently used than probability sampling methods.

One of the determinants of sample size is the value of the information in the study.

Stratified sampling may be used when

The possible problems involved in using a telephone book to generate a sample include

Which of the following types of probability samples does not require a complete list of population elements by name in order to draw the sample?

The object of sampling is to obtain data that is representative of the population.

When the sample size is very small less than 10), a judgment sample may be more representative than a probability sample.

Ronny Reagy divides the population of the purchaser of missile X into heavy and light users and then he samples from those groups.This is an example of ___________ sampling.

Which of the following results in a non-probability sample?

A snowball design is very useful in reaching small, specialized populations.

"Heterogeneity within and homogeneity between" is the ideal state for

A sampling frame must list all members of a target population.

Sources of possible shopping center biases include

As the variability in a population decreases, the sample size should increase.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

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