Exam 11: Dealing with Fieldwork and Data Quality

Problem respondents fall into several categories.Which of the following does NOT represent one of these problem respondent categories?

The purpose of ________ is to determine the presence of"bad"respondents and to throw out the ones with severe problems.

Respondent errors can occur regardless of the method of data collection,but some data collection methods have greater potential for respondent error than others.

The purpose of completed data inspection and analysis is to determine the presence of"bad"respondents and to throw out the ones with severe problems.

When trying to meet survey deadlines,Andrew verbally coaches respondents to obtain the desired responses.What type of interviewer error is this?

Factors such as interviews taking longer than the respondent expected;the topic and specific questions are distasteful,too personal,or boring;the instructions confusing;the survey may be too complex;or a sudden interruption result in:

A failure on the part of a prospective respondent to take part in the survey,premature termination of the interview,or refusals to answer specific questions on the questionnaire is:

Nonresponse has been labeled the marketing research industry's biggest problem,and it is multinational in scope.

Unintentional respondent errors may result from misunderstanding,guessing,cheating,falsehoods,attention loss,distractions,or fatigue.

One of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to:

A wide variety of nonsampling errors can occur during data collection.The first type of general error is:

With online surveys,the data file"builds"or"grows"as respondents submit their completed online questionnaires,which means ________ are programmed into the questionnaire file automatically by the online questionnaire software or by the person who designs the online questionnaire.

It is useful for a researcher to offer the"don't know"option with questions that require mental effort in order to reduce:

Many do-it-yourself(DIY)marketing researchers and others are not aware of the shortcomings often found in the quality of data generated via:

Tactics such as anonymity,confidentiality,validation checks,and third-person technique have been used minimize respondent error but have been found to have the opposite effect.

Practically every research association has some sort of formalized recommendations,best practices,standards,or admonishments to guide researchers in identifying the highest-quality ________ when considering their services.

The more competent the field interviewer becomes through training,supervision,and development of personal skills,the lower the potential for interviewer error.

Interviewer cheating and interviewer leading are categorized as unintentional errors because professional interviewers are trained to avoid them,so if they commit such errors,they are usually not aware of their violations.

There are four general sources of unintentional interviewer errors: interviewer personal characteristics,interviewer misunderstandings,interviewer cheating,and interviewer fatigue.

When a data collection person willfully violates the data collection requirements set forth by the researcher,it is known as: