Exam 12: Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

One commonly used basis for market segmentation is the discovery of(1)statistically significant, (2)meaningful, (3)stable,and(4)actionable differences.What are these differences and how are they defined in terms of segmentation?

The notion of ________ underpins marketing research.

Statistically significant differences are the beginning point for market segmentation and savvy target marketing.Meaningfulness,stability,and actionability are not statistical issues;rather,they are ________.

Depending on the objectives of the research,it is not recommended to combine percentage differences and mean differences in the same table when reporting the results of differences tests.

Differences are important to market researchers as well as marketing managers and executives.Why would both groups be concerned about differences? What important marketing function is concerned with the differences both in business-to-consumer and business-to-business settings?

Options available to determine where the pair(s)of statistically significant differences between the means exist(s)are called?

Duncan's multiple range test provides output that is mostly a"picture"of what means are significantly different,however,it is more statistical than most of the other post hoc tests.

A researcher can test the null hypothesis that no differences exist between the two group means(or percentages)by using what type of test?

A scale variable requires comparing which of the following?

The Sig.value in the ANOVA table is one of several that indicate the level of significance.

A finding of statistical significance in no way guarantees"meaningful"difference.

Once the number of standard errors is known,knowledge of the area under the normal curve will yield an assessment of the probability of support for the null hypothesis.

Apparent differences between and among market segments are not usually subjected to tests that assess their statistical significance.

Meaningfulness,stability,and actionability are not statistical issues;rather,they are:

When the researcher is reporting differences found from ANOVA,the table presentation becomes more challenging,as there can be overlap of non-significant differences and significant differences.

Fundamental differences are based on all of the following EXCEPT:

Most computer statistical programs report only the t value because it is:

What is the marketing segmentation requirement where marketers are not working with a short-term or transitory set of differences?

A researcher must fall back on statistical significance to determine whether the difference that is found between the two sample statistics is a true population difference.

A(n)________ is one that a marketing manager can potentially use as a basis for marketing decisions.