Question 1

If the Sig.value is greater than .05,what will the researcher inspect for differences?

Accepted Answer

A) The mode 
B) The median 
C) The means 
D) The percentages 
A) The mode 
B) The median 
C) The means 
D) The percentages

Question 2

Researchers often want to test for significant differences between means of MORE than two groups.What method is best used for investigation of significant differences between means of MORE than two groups? What is the value of this method to researchers? What are the advantages of this method?

Accepted Answer

Commentary should focus on analysis of v

Question 3

The computation of the z value makes the assumption that the raw data for most statistics under scrutiny have normal or bell-shaped distributions.

Accepted Answer

A) True 
 B)False

Question 4

SPSS will always determine the correct significance level whether it is a t or a z,you do not need to worry about which statistic to use.

Accepted Answer

A) True 
 B)False

Question 5

Even if differences are statistically significant and meaningful,they do not necessarily need to be stable.

Accepted Answer

A) True 
 B)False

Question 6

When a researcher wants to determine if two means of two different questions using the same scale format and answered by the same respondents in the sample are significantly different,they would use what type of test?

Accepted Answer

A) Paired samples test for the difference between respondents 
B) Paired samples test for the difference between two means 
C) Paired samples test for the difference between two medians 
D) Non-paired samples test for the difference between two means 
A) Paired samples test for the difference between respondents 
B) Paired samples test for the difference between two means 
C) Paired samples test for the difference between two medians 
D) Non-paired samples test for the difference between two means

Question 7

One of the advantages of using ANOVA is that it ________,because all a researcher needs to do is to look at the Sig.value.

Accepted Answer

A) immediately notifies the researcher of potential problems 
B) raises cautionary issues of concern regarding differences 
C) allows the researcher to find similarities 
D) immediately notifies the researcher if there is any significant difference 
A) immediately notifies the researcher of potential problems 
B) raises cautionary issues of concern regarding differences 
C) allows the researcher to find similarities 
D) immediately notifies the researcher if there is any significant difference

Question 8

It is a simple matter to apply formulas to percentages to determine the significance of their differences,for all that is needed is the sample size of each group.

Accepted Answer

A) True 
 B)False

Question 9

One commonly used basis for market segmentation is the discovery of all of the following differences EXCEPT for:

Accepted Answer

A) Economically viable. 
B) Statistically significant. 
C) Meaningful. 
D) Stable. 
A) Economically viable. 
B) Statistically significant. 
C) Meaningful. 
D) Stable.

Question 10

How does a researcher use SPSS for differences between percentages of two groups?

Accepted Answer

Comments should note that SPSS does not

Question 11

Marketing researchers usually construct a ________ that summarizes the significant differences in an efficient manner when reporting group differences.

Accepted Answer

A) comparison of means tables 
B) comparison of significant findings 
C) comparison table 
D) group comparison table 
A) comparison of means tables 
B) comparison of significant findings 
C) comparison table 
D) group comparison table

Question 12

There is a clear-cut need to investigate differences among consumer groups for consumer marketers,but not as clear for business establishments for B2B(business-to-business)marketers.

Accepted Answer

A) True 
 B)False

Question 13

In using analysis of variance,there is a desire on the part of a researcher to determine whether a statistically significant difference exists between the means for any two groups in a sample with a given variable,regardless of the number of groups

Accepted Answer

A) True 
 B)False

Question 14

An actionable difference means that the marketer can focus various marketing strategies and tactics,such as product design or advertising,on the market segments to accentuate the differences between the segments.

Accepted Answer

A) True 
 B)False

Question 15

The output from statistical procedures in all software programs can be envisioned as:

Accepted Answer

A) "Green light"devices. 
B) "Red light"devices. 
C) "Yellow light"devices. 
D) "Purple light"devices. 
A) "Green light"devices. 
B) "Red light"devices. 
C) "Yellow light"devices. 
D) "Purple light"devices.

Question 16

When a researcher wants to perform the test of significance of differences between two percentages,each representing a separate group(sample),what is the SECOND required step?

Accepted Answer

A) The difference is translated into a number of standard errors away from the hypothesized value of zero. 
B) The difference is translated into a number of standard errors closest to the hypothesized value of zero. 
C) The percentage is translated into a number of standard errors away from the hypothesized value of zero. 
D) The difference is translated into a number of standard errors away at the hypothesized value of zero. 
A) The difference is translated into a number of standard errors away from the hypothesized value of zero. 
B) The difference is translated into a number of standard errors closest to the hypothesized value of zero. 
C) The percentage is translated into a number of standard errors away from the hypothesized value of zero. 
D) The difference is translated into a number of standard errors away at the hypothesized value of zero.

Question 17

Market segmentation requires that standard or innovative market segmentation bases are used,and that these bases uniquely identify the various groups so they can be analyzed and put in the marketer's targeting mechanisms.

Accepted Answer

A) True 
 B)False

Question 18

A nominal variable requires that the researcher compare:

Accepted Answer

A) Means. 
B) Medians. 
C) Percentages. 
D) Modes. 
A) Means. 
B) Medians. 
C) Percentages. 
D) Modes.

Question 19

The ________ is defined as the statistical inference test to be used with small samples sizes(n ? 30).

Accepted Answer

A) z test 
B) t test 
C) p test 
D) n test 
A) z test 
B) t test 
C) p test 
D) n test

Question 20

Virtually every statistical test or procedure involves the computation of some critical statistic,and that statistic is used to determine what?

Accepted Answer

A) The measureable significance of the findings 
B) The statistical significance of the findings 
C) The actionable significance of the findings 
D) The meaningful significance of the findings 
A) The measureable significance of the findings 
B) The statistical significance of the findings 
C) The actionable significance of the findings 
D) The meaningful significance of the findings

If the Sig.value is greater than .05,what will the researcher inspect for differences?

Researchers often want to test for significant differences between means of MORE than two groups.What method is best used for investigation of significant differences between means of MORE than two groups? What is the value of this method to researchers? What are the advantages of this method?

The computation of the z value makes the assumption that the raw data for most statistics under scrutiny have normal or bell-shaped distributions.

SPSS will always determine the correct significance level whether it is a t or a z,you do not need to worry about which statistic to use.

Even if differences are statistically significant and meaningful,they do not necessarily need to be stable.

When a researcher wants to determine if two means of two different questions using the same scale format and answered by the same respondents in the sample are significantly different,they would use what type of test?

One of the advantages of using ANOVA is that it ________,because all a researcher needs to do is to look at the Sig.value.

It is a simple matter to apply formulas to percentages to determine the significance of their differences,for all that is needed is the sample size of each group.

One commonly used basis for market segmentation is the discovery of all of the following differences EXCEPT for:

How does a researcher use SPSS for differences between percentages of two groups?

Marketing researchers usually construct a ________ that summarizes the significant differences in an efficient manner when reporting group differences.

There is a clear-cut need to investigate differences among consumer groups for consumer marketers,but not as clear for business establishments for B2B(business-to-business)marketers.

In using analysis of variance,there is a desire on the part of a researcher to determine whether a statistically significant difference exists between the means for any two groups in a sample with a given variable,regardless of the number of groups

An actionable difference means that the marketer can focus various marketing strategies and tactics,such as product design or advertising,on the market segments to accentuate the differences between the segments.

The output from statistical procedures in all software programs can be envisioned as:

When a researcher wants to perform the test of significance of differences between two percentages,each representing a separate group(sample),what is the SECOND required step?

Market segmentation requires that standard or innovative market segmentation bases are used,and that these bases uniquely identify the various groups so they can be analyzed and put in the marketer's targeting mechanisms.

A nominal variable requires that the researcher compare:

The ________ is defined as the statistical inference test to be used with small samples sizes(n ? 30).

Virtually every statistical test or procedure involves the computation of some critical statistic,and that statistic is used to determine what?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 12: Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

If the Sig.value is greater than .05,what will the researcher inspect for differences?

Researchers often want to test for significant differences between means of MORE than two groups.What method is best used for investigation of significant differences between means of MORE than two groups? What is the value of this method to researchers? What are the advantages of this method?

The computation of the z value makes the assumption that the raw data for most statistics under scrutiny have normal or bell-shaped distributions.

SPSS will always determine the correct significance level whether it is a t or a z,you do not need to worry about which statistic to use.

Even if differences are statistically significant and meaningful,they do not necessarily need to be stable.

When a researcher wants to determine if two means of two different questions using the same scale format and answered by the same respondents in the sample are significantly different,they would use what type of test?

One of the advantages of using ANOVA is that it ________,because all a researcher needs to do is to look at the Sig.value.

It is a simple matter to apply formulas to percentages to determine the significance of their differences,for all that is needed is the sample size of each group.

One commonly used basis for market segmentation is the discovery of all of the following differences EXCEPT for:

How does a researcher use SPSS for differences between percentages of two groups?

Marketing researchers usually construct a ________ that summarizes the significant differences in an efficient manner when reporting group differences.

There is a clear-cut need to investigate differences among consumer groups for consumer marketers,but not as clear for business establishments for B2B(business-to-business)marketers.

In using analysis of variance,there is a desire on the part of a researcher to determine whether a statistically significant difference exists between the means for any two groups in a sample with a given variable,regardless of the number of groups

An actionable difference means that the marketer can focus various marketing strategies and tactics,such as product design or advertising,on the market segments to accentuate the differences between the segments.

The output from statistical procedures in all software programs can be envisioned as:

When a researcher wants to perform the test of significance of differences between two percentages,each representing a separate group(sample),what is the SECOND required step?

Market segmentation requires that standard or innovative market segmentation bases are used,and that these bases uniquely identify the various groups so they can be analyzed and put in the marketer's targeting mechanisms.

A nominal variable requires that the researcher compare:

The ________ is defined as the statistical inference test to be used with small samples sizes(n ? 30).

Virtually every statistical test or procedure involves the computation of some critical statistic,and that statistic is used to determine what?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters