Question 1

There are five basic types of relationships between two variables: linear,curvilinear,elliptical,monotonic,and nonmonotonic.

Accepted Answer

A) True 
 B)False

Question 2

In a ________,the researcher can assign a general direction to the association between the two variables.

Accepted Answer

A) linear relationship 
B) curvilinear relationship 
C) monotonic relationship 
D) nonmonotonic relationship 
A) linear relationship 
B) curvilinear relationship 
C) monotonic relationship 
D) nonmonotonic relationship

Question 3

When dealing with Chi-square,it is always necessary for the researcher to state a hypothesis in a formal sense.

Accepted Answer

A) True 
 B)False

Question 4

In a linear relationship,knowledge of the amount of one variable will automatically yield knowledge of the amount of the other variable as a consequence of applying the linear or straight-line formula that is known to exist between them.

Accepted Answer

A) True 
 B)False

Question 5

There are instances in which a marketing researcher wants to see if there is a relationship between the responses to one question and the responses to another question in the same survey.Identify the four types of possible relationships.Discuss how they are differentiated.

Accepted Answer

Discussion should identify the four type

Question 6

A cross-tabulation table is sometimes referred to as a(n):

Accepted Answer

A) r × c table. 
B) t × n table. 
C) c × x table. 
D) z x t table. 
A) r × c table. 
B) t × n table. 
C) c × x table. 
D) z x t table.

Question 7

If you found a significant correlation of .83 between years of education and hours spent attending San Francisco Giants' baseball games,it would mean that:

Accepted Answer

A) People with more education spend more time attending Giants' baseball games. 
B) People with less education spend more time attending Giants' baseball games. 
C) People with more education spend less time attending Giants' baseball games. 
D) People with less education spend less time attending Giants' baseball games. 
A) People with more education spend more time attending Giants' baseball games. 
B) People with less education spend more time attending Giants' baseball games. 
C) People with more education spend less time attending Giants' baseball games. 
D) People with less education spend less time attending Giants' baseball games.

Question 8

During Chi-square analysis,observed frequencies are compared to expected frequencies,which are defined as the theoretical frequencies that are derived from this hypothesis of no association between the two variables.

Accepted Answer

A) True 
 B)False

Question 9

Cross-tabulation can only be used for two variables;each variable must have well-defined labels.

Accepted Answer

A) True 
 B)False

Question 10

________ are those in which there is a high probability that the two variables will exhibit a dependable relationship,regardless of the type of relationship being analyzed.

Accepted Answer

A) High correlations 
B) Strong associations 
C) High variabilities 
D) High dependencies 
A) High correlations 
B) Strong associations 
C) High variabilities 
D) High dependencies

Question 11

The formal procedure for Chi-square analysis begins when the researcher formulates a statistical null hypothesis that the two variables under investigation are not associated in the population.

Accepted Answer

A) True 
 B)False

Question 12

There is an orderly procedure for determining the presence,direction,and strength of a relationship,

Accepted Answer

A) True 
 B)False

Question 13

The Chi-square distribution's shape changes depending on:

Accepted Answer

A) The number of rows. 
B) The number of degrees of freedom. 
C) The number in the sample. 
D) The number of restricted degrees. 
A) The number of rows. 
B) The number of degrees of freedom. 
C) The number in the sample. 
D) The number of restricted degrees.

Question 14

When a researcher talks about the amount of change in one variable systematically associated with a change in another variable,he or she is speaking about:

Accepted Answer

A) Systematic association. 
B) Standard deviation. 
C) Covariation. 
D) Correlation. 
A) Systematic association. 
B) Standard deviation. 
C) Covariation. 
D) Correlation.

Question 15

You might be tempted to believe that more company salespeople cause more company sales or that an increase in the competitor's salesforce in a territory takes away sales.Correlation should:

Accepted Answer

A) Reaffirm that cause-and-effect relationships exist. 
B) Not be interpreted to demonstrate such cause-and-effect relationships. 
C) Not be interpreted to demonstrate corporate revenue would be affected. 
D) Confirm that relationships between two different sales variables exist. 
A) Reaffirm that cause-and-effect relationships exist. 
B) Not be interpreted to demonstrate such cause-and-effect relationships. 
C) Not be interpreted to demonstrate corporate revenue would be affected. 
D) Confirm that relationships between two different sales variables exist.

Question 16

Regardless of its absolute value,a correlation that is not statistically significant:

Accepted Answer

A) Has some perceptible meaning. 
B) Has significant meaning. 
C) Requires additional examination. 
D) Has no meaning at all. 
A) Has some perceptible meaning. 
B) Has significant meaning. 
C) Requires additional examination. 
D) Has no meaning at all.

Question 17

Correlation coefficients that fall between the absolute values of 1.00 and .81 are generally considered to be:

Accepted Answer

A) Very strong. 
B) Somewhat strong. 
C) Very weak. 
D) Somewhat weak. 
A) Very strong. 
B) Somewhat strong. 
C) Very weak. 
D) Somewhat weak.

Question 18

With what type of diagram can covariation be examined?

Accepted Answer

A) Venn diagram 
B) Scatter diagram 
C) Cause and effect 
D) Flowchart diagram 
A) Venn diagram 
B) Scatter diagram 
C) Cause and effect 
D) Flowchart diagram

Question 19

Association analysis(including the correlation coefficient)explicitly assumes a cause-and-effect relationship,which is a condition of one variable bringing about the other variable.

Accepted Answer

A) True 
 B)False

Question 20

If two variables have nominal-scaling assumptions,a researcher would use what type of analysis?

Accepted Answer

A) Cross-tabulation analysis 
B) Analysis of variance 
C) Regression analysis 
D) Multivariate analysis 
A) Cross-tabulation analysis 
B) Analysis of variance 
C) Regression analysis 
D) Multivariate analysis

There are five basic types of relationships between two variables: linear,curvilinear,elliptical,monotonic,and nonmonotonic.

In a ________,the researcher can assign a general direction to the association between the two variables.

When dealing with Chi-square,it is always necessary for the researcher to state a hypothesis in a formal sense.

In a linear relationship,knowledge of the amount of one variable will automatically yield knowledge of the amount of the other variable as a consequence of applying the linear or straight-line formula that is known to exist between them.

There are instances in which a marketing researcher wants to see if there is a relationship between the responses to one question and the responses to another question in the same survey.Identify the four types of possible relationships.Discuss how they are differentiated.

A cross-tabulation table is sometimes referred to as a(n):

If you found a significant correlation of .83 between years of education and hours spent attending San Francisco Giants' baseball games,it would mean that:

During Chi-square analysis,observed frequencies are compared to expected frequencies,which are defined as the theoretical frequencies that are derived from this hypothesis of no association between the two variables.

Cross-tabulation can only be used for two variables;each variable must have well-defined labels.

________ are those in which there is a high probability that the two variables will exhibit a dependable relationship,regardless of the type of relationship being analyzed.

The formal procedure for Chi-square analysis begins when the researcher formulates a statistical null hypothesis that the two variables under investigation are not associated in the population.

There is an orderly procedure for determining the presence,direction,and strength of a relationship,

The Chi-square distribution's shape changes depending on:

When a researcher talks about the amount of change in one variable systematically associated with a change in another variable,he or she is speaking about:

You might be tempted to believe that more company salespeople cause more company sales or that an increase in the competitor's salesforce in a territory takes away sales.Correlation should:

Regardless of its absolute value,a correlation that is not statistically significant:

Correlation coefficients that fall between the absolute values of 1.00 and .81 are generally considered to be:

With what type of diagram can covariation be examined?

Association analysis(including the correlation coefficient)explicitly assumes a cause-and-effect relationship,which is a condition of one variable bringing about the other variable.

If two variables have nominal-scaling assumptions,a researcher would use what type of analysis?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 14: Making Use of Associations Tests

There are five basic types of relationships between two variables: linear,curvilinear,elliptical,monotonic,and nonmonotonic.

In a ________,the researcher can assign a general direction to the association between the two variables.

When dealing with Chi-square,it is always necessary for the researcher to state a hypothesis in a formal sense.

In a linear relationship,knowledge of the amount of one variable will automatically yield knowledge of the amount of the other variable as a consequence of applying the linear or straight-line formula that is known to exist between them.

There are instances in which a marketing researcher wants to see if there is a relationship between the responses to one question and the responses to another question in the same survey.Identify the four types of possible relationships.Discuss how they are differentiated.

A cross-tabulation table is sometimes referred to as a(n):

If you found a significant correlation of .83 between years of education and hours spent attending San Francisco Giants' baseball games,it would mean that:

During Chi-square analysis,observed frequencies are compared to expected frequencies,which are defined as the theoretical frequencies that are derived from this hypothesis of no association between the two variables.

Cross-tabulation can only be used for two variables;each variable must have well-defined labels.

________ are those in which there is a high probability that the two variables will exhibit a dependable relationship,regardless of the type of relationship being analyzed.

The formal procedure for Chi-square analysis begins when the researcher formulates a statistical null hypothesis that the two variables under investigation are not associated in the population.

There is an orderly procedure for determining the presence,direction,and strength of a relationship,

The Chi-square distribution's shape changes depending on:

When a researcher talks about the amount of change in one variable systematically associated with a change in another variable,he or she is speaking about:

You might be tempted to believe that more company salespeople cause more company sales or that an increase in the competitor's salesforce in a territory takes away sales.Correlation should:

Regardless of its absolute value,a correlation that is not statistically significant:

Correlation coefficients that fall between the absolute values of 1.00 and .81 are generally considered to be:

With what type of diagram can covariation be examined?

Association analysis(including the correlation coefficient)explicitly assumes a cause-and-effect relationship,which is a condition of one variable bringing about the other variable.

If two variables have nominal-scaling assumptions,a researcher would use what type of analysis?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Understanding Regression Analysis Basics

Writing the Research Report

Filters