Question 1

Sampling error is caused by two factors,which include the sample definition and the sampling technique.

Accepted Answer

A) True 
 B)False

Question 2

In river samples,the"river"is the steady stream of website visitors,and these invitations figuratively dip respondents out of the Internet river.

Accepted Answer

A) True 
 B)False

Question 3

A sample frame is not a master source of sample units in the population.

Accepted Answer

A) True 
 B)False

Question 4

The sampling method in which the size of the sample portions is determined by the researcher's belief about the relative size of each class of respondent in the population is:

Accepted Answer

A) Quota sampling. 
B) Convenience sampling. 
C) Purposive sampling. 
D) Chain referral sampling. 
A) Quota sampling. 
B) Convenience sampling. 
C) Purposive sampling. 
D) Chain referral sampling.

Question 5

Of the following,which is NOT true of nonprobability samples?

Accepted Answer

A) Can compute the chances of any one population member being selected into the sample 
B) Potential human error 
C) Sometimes called"haphazard sampling" 
D) Can be prone to subconscious biases 
A) Can compute the chances of any one population member being selected into the sample 
B) Potential human error 
C) Sometimes called"haphazard sampling" 
D) Can be prone to subconscious biases

Question 6

Nonprobability samples are samples where the chances(probability)of selecting members from the population into the sample are known.

Accepted Answer

A) True 
 B)False

Question 7

The terms known and unknown are misleading;to calculate a precise probability,one would need to know the exact size of the population,and it is impossible to know the exact size of the population in most marketing research studies.

Accepted Answer

A) True 
 B)False

Question 8

Although scientifically sound,systematic sampling does not accomplish the same end as simple random sampling,and is less efficient.

Accepted Answer

A) True 
 B)False

Question 9

Managers tend to have a ________ definition of the population than do researchers.

Accepted Answer

A) less specific 
B) more specific 
C) broader 
D) very precise 
A) less specific 
B) more specific 
C) broader 
D) very precise

Question 10

In ________,the selection of the place and,consequently,prospective respondents is subjective rather than objective.

Accepted Answer

A) quota sampling 
B) convenience sampling 
C) referral sampling 
D) purposive sampling 
A) quota sampling 
B) convenience sampling 
C) referral sampling 
D) purposive sampling

Question 11

The use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey are indicative of what type of sampling method?

Accepted Answer

A) Blue ocean samples 
B) Online panels 
C) River samples 
D) List samples 
A) Blue ocean samples 
B) Online panels 
C) River samples 
D) List samples

Question 12

Cluster sampling is better suited than other probability sampling methods for populations that are not distributed in a bell-shaped pattern.

Accepted Answer

A) True 
 B)False

Question 13

To use systematic sampling,it is not necessary to have a complete listing of the population.

Accepted Answer

A) True 
 B)False

Question 14

Stratified sampling results in a more accurate overall sample by allowing for explicit analysis of each stratum and by allowing the estimation of the overall sample mean by use of a weighted measure.

Accepted Answer

A) True 
 B)False

Question 15

Whenever a sample is taken,the survey will reflect sampling error.

Accepted Answer

A) True 
 B)False

Question 16

Computer programs can be designed to generate numbers without any systematic sequence to the numbers whatsoever.This describes the random numbers method.

Accepted Answer

A) True 
 B)False

Question 17

Systematic sampling can be applied with less difficulty and accomplished in a shorter time than can simple random sampling

Accepted Answer

A) True 
 B)False

Question 18

Creating a precise description of the group under investigation using demographics,buyer behavior,or other relevant constructs is the first step in creating a sample plan.

Accepted Answer

A) True 
 B)False

Question 19

Convenience samples can be seriously misleading since with nonprobability sampling,there is a good possibility that non-representative sample units will be selected.

Accepted Answer

A) True 
 B)False

Question 20

With a nonprobability sample,the researcher has some savings in cost and/or time but at the expense of using a sample that is not truly representative of the population.

Accepted Answer

A) True 
 B)False

Sampling error is caused by two factors,which include the sample definition and the sampling technique.

In river samples,the"river"is the steady stream of website visitors,and these invitations figuratively dip respondents out of the Internet river.

A sample frame is not a master source of sample units in the population.

The sampling method in which the size of the sample portions is determined by the researcher's belief about the relative size of each class of respondent in the population is:

Of the following,which is NOT true of nonprobability samples?

Nonprobability samples are samples where the chances(probability)of selecting members from the population into the sample are known.

The terms known and unknown are misleading;to calculate a precise probability,one would need to know the exact size of the population,and it is impossible to know the exact size of the population in most marketing research studies.

Although scientifically sound,systematic sampling does not accomplish the same end as simple random sampling,and is less efficient.

Managers tend to have a ________ definition of the population than do researchers.

In ________,the selection of the place and,consequently,prospective respondents is subjective rather than objective.

The use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey are indicative of what type of sampling method?

Cluster sampling is better suited than other probability sampling methods for populations that are not distributed in a bell-shaped pattern.

To use systematic sampling,it is not necessary to have a complete listing of the population.

Stratified sampling results in a more accurate overall sample by allowing for explicit analysis of each stratum and by allowing the estimation of the overall sample mean by use of a weighted measure.

Whenever a sample is taken,the survey will reflect sampling error.

Computer programs can be designed to generate numbers without any systematic sequence to the numbers whatsoever.This describes the random numbers method.

Systematic sampling can be applied with less difficulty and accomplished in a shorter time than can simple random sampling

Creating a precise description of the group under investigation using demographics,buyer behavior,or other relevant constructs is the first step in creating a sample plan.

Convenience samples can be seriously misleading since with nonprobability sampling,there is a good possibility that non-representative sample units will be selected.

With a nonprobability sample,the researcher has some savings in cost and/or time but at the expense of using a sample that is not truly representative of the population.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 9: Selecting the Sample

Sampling error is caused by two factors,which include the sample definition and the sampling technique.

In river samples,the"river"is the steady stream of website visitors,and these invitations figuratively dip respondents out of the Internet river.

A sample frame is not a master source of sample units in the population.

The sampling method in which the size of the sample portions is determined by the researcher's belief about the relative size of each class of respondent in the population is:

Of the following,which is NOT true of nonprobability samples?

Nonprobability samples are samples where the chances(probability)of selecting members from the population into the sample are known.

The terms known and unknown are misleading;to calculate a precise probability,one would need to know the exact size of the population,and it is impossible to know the exact size of the population in most marketing research studies.

Although scientifically sound,systematic sampling does not accomplish the same end as simple random sampling,and is less efficient.

Managers tend to have a ________ definition of the population than do researchers.

In ________,the selection of the place and,consequently,prospective respondents is subjective rather than objective.

The use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey are indicative of what type of sampling method?

Cluster sampling is better suited than other probability sampling methods for populations that are not distributed in a bell-shaped pattern.

To use systematic sampling,it is not necessary to have a complete listing of the population.

Stratified sampling results in a more accurate overall sample by allowing for explicit analysis of each stratum and by allowing the estimation of the overall sample mean by use of a weighted measure.

Whenever a sample is taken,the survey will reflect sampling error.

Computer programs can be designed to generate numbers without any systematic sequence to the numbers whatsoever.This describes the random numbers method.

Systematic sampling can be applied with less difficulty and accomplished in a shorter time than can simple random sampling

Creating a precise description of the group under investigation using demographics,buyer behavior,or other relevant constructs is the first step in creating a sample plan.

Convenience samples can be seriously misleading since with nonprobability sampling,there is a good possibility that non-representative sample units will be selected.

With a nonprobability sample,the researcher has some savings in cost and/or time but at the expense of using a sample that is not truly representative of the population.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters