Exam 9: Selecting the Sample
Exam 1: Introduction to Marketing Research100 Questions
Exam 2: The Marketing Research Industry100 Questions
Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives100 Questions
Exam 4: Research Design100 Questions
Exam 5: Secondary Data & Packaged Information100 Questions
Exam 6: Utilizing Exploratory and Qualitative Research Techniques100 Questions
Exam 7: Evaluating Survey Data Collection Methods101 Questions
Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire99 Questions
Exam 9: Selecting the Sample100 Questions
Exam 10: Determining the Size of a Sample100 Questions
Exam 11: Dealing with Fieldwork and Data Quality100 Questions
Exam 12: Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses100 Questions
Exam 12: Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses100 Questions
Exam 14: Making Use of Associations Tests100 Questions
Exam 15: Understanding Regression Analysis Basics100 Questions
Exam 16: Writing the Research Report100 Questions
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Members of the population that represent probability samples are those:
(Multiple Choice)
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________ is used when different strata are apparent in the population and each stratum is randomly sampled.
(Multiple Choice)
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________ is used when the researcher is working with a"skewed"population divided into portions and wishes to achieve high statistical efficiency.
(Multiple Choice)
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Purposive samples,sometimes called judgment samples or exemplar samples,are highly subjective and,therefore,prone to much error.
(True/False)
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There are at least two general reasons why a sample is almost always more desirable than a census,which include the expense and the difficulty of analyzing very large datasets.
(True/False)
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Simple random sampling is an appealing sampling method simply because it embodies the requirements necessary to obtain a:
(Multiple Choice)
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The greatest danger in cluster sampling is cluster specification error that occurs when the clusters are:
(Multiple Choice)
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A stratified sample may require the calculation of ________ to achieve accuracy.
(Multiple Choice)
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Sample frame,sample frame error,and sample error are basic concepts in sampling.Briefly define and describe each of these concepts.
(Essay)
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There are different types of probability sampling methods.Which of the following is NOT one of those types?
(Multiple Choice)
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In an email list sample,the master source list is the sample frame,so if the list company has been diligent,the email list sample will be a good representation of the population.
(True/False)
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It is important to understand how the online sampling method in question works and to interpret the sampling procedure correctly with respect to basic sampling concepts
(True/False)
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The random device method involves using an apparatus or a procedure to ensure that every member of the population has the same chance of being selected into the sample.
(True/False)
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Describe the four probability sampling methods in which there is a known chance of a member of the population being selected into the sample.
(Essay)
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Sample frame error in convenience sampling occurs in the form of members of the population who are infrequent users or nonusers of that location.
(True/False)
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What type of sampling method is selection not based on chance or randomness but based on an inherently biased selection process?
(Multiple Choice)
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A sample unit is a subset of the population that suitably represents that entire group.
(True/False)
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A fine jeweler may require that the final sample is 75 percent female and 25 percent male because they understand that the customer base is primarily female with a smaller percentage of males.In this instance,a researcher would use which type of sampling method?
(Multiple Choice)
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Managers tend to have a less specific definition of the population than do researchers because the researcher must use the description of the population precisely,whereas the manager uses it in a more general way.
(True/False)
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