Question 1

Which sampling method is used as a means of ensuring that convenience samples will have the desired proportion of different respondent classes?

Accepted Answer

A) Convenience sampling 
B) Quota sampling 
C) Purposive sampling 
D) Chain referral sampling 
A) Convenience sampling 
B) Quota sampling 
C) Purposive sampling 
D) Chain referral sampling

Question 2

Systematic sampling is more efficient than simple random sampling because only one or a very few random numbers need to be drawn at the beginning.

Accepted Answer

A) True 
 B)False

Question 3

Despite some advantages,systematic sampling does not have the potential to create a sample in quality to samples created from simple random sampling.

Accepted Answer

A) True 
 B)False

Question 4

When researcher uses his or her judgment or that of some other knowledgeable person to identify who will be in the sample,he or she is using what type of nonprobability sampling method?

Accepted Answer

A) Convenience sampling 
B) Purposive sampling 
C) Chain referral sampling 
D) Quota sampling 
A) Convenience sampling 
B) Purposive sampling 
C) Chain referral sampling 
D) Quota sampling

Question 5

Sampling for Internet surveys poses special opportunities and challenges,but most of these issues can be addressed in the context of our probability and nonprobability sampling concepts.Describe the three main types of sampling used in Internet surveying.

Accepted Answer

Students should name and briefly describ

Question 6

Cluster sampling is desirable when:

Accepted Answer

A) Similar clusters can be easily identified. 
B) Dissimilar clusters can be easily identified. 
C) A non-group is identified. 
D) Similar clusters are non-contiguous. 
A) Similar clusters can be easily identified. 
B) Dissimilar clusters can be easily identified. 
C) A non-group is identified. 
D) Similar clusters are non-contiguous.

Question 7

The type of sampling method in which a sample frame is divided into groups,which are highly similar to the others is:

Accepted Answer

A) Simple random sampling. 
B) Systematic sampling. 
C) Stratified sampling. 
D) Cluster sampling. 
A) Simple random sampling. 
B) Systematic sampling. 
C) Stratified sampling. 
D) Cluster sampling.

Question 8

The sampling method in which subjectivity and convenience are factors is:

Accepted Answer

A) Convenience sampling. 
B) Chain referral sampling. 
C) Purposive sampling. 
D) Quota sampling. 
A) Convenience sampling. 
B) Chain referral sampling. 
C) Purposive sampling. 
D) Quota sampling.

Question 9

Using a sample versus taking a census is almost always preferred.Which of the following is NOT an advantage of using a sample versus a census?

Accepted Answer

A) Ready access to respondents 
B) Cost 
C) Population size 
D) Smaller datasets to analyze 
A) Ready access to respondents 
B) Cost 
C) Population size 
D) Smaller datasets to analyze

Question 10

The sample and sample unit exist within the area called the sample frame.

Accepted Answer

A) True 
 B)False

Question 11

A skewed population has a long tail on one side and a short tail on the opposite end,and deviates greatly from the bell-shaped distribution that is assumed to be the case in the use of simple random,systematic,or cluster sampling.

Accepted Answer

A) True 
 B)False

Question 12

Chain referral samples are not appropriate when there is a limited or disappointingly short sample frame and when respondents can provide the names of others who would qualify for the survey.

Accepted Answer

A) True 
 B)False

Question 13

In quota sampling,members of the population who are less well known or disliked or whose opinions conflict with the selected respondents have a low probability of being selected.

Accepted Answer

A) True 
 B)False

Question 14

Systematic sampling is probability sampling because it employs a non-random starting point,which ensures there is sufficient randomness in the systematic sample to approximate an equal probability of any member of the population being selected into the sample.

Accepted Answer

A) True 
 B)False

Question 15

Panel companies are especially adept at ________ because they have huge databases of information regarding demographics,possessions,lifestyle,medical ailments,and so on that can be used to select panel members to be survey respondents.

Accepted Answer

A) conducting large surveys 
B) delivering targeted samples 
C) reaching social media enthusiasts 
D) executing complex surveys 
A) conducting large surveys 
B) delivering targeted samples 
C) reaching social media enthusiasts 
D) executing complex surveys

Question 16

The difficulties encountered by U.S.census takers are identical to those encountered in marketing research.

Accepted Answer

A) True 
 B)False

Question 17

Whenever a sample is taken,the survey will reflect:

Accepted Answer

A) The entire population. 
B) Sample size. 
C) The subpopulation. 
D) Sampling error. 
A) The entire population. 
B) Sample size. 
C) The subpopulation. 
D) Sampling error.

Question 18

There are six steps and actions to defining a sample plan: 1.define the relevant population,2.obtain a sample frame,3.decide on the sample method,4.decide on the sample size,5.draw the sample,and 6.validate the sample.Thoroughly define and describe what is contained in each step.Which steps are the most critical and why?

Accepted Answer

Student should articulate in some amount

Question 19

A research company performing a mall intercept study would be an example of the use of what type of sampling method?

Accepted Answer

A) Quota sampling 
B) Purposive sampling 
C) Referral sampling 
D) Convenience sampling 
A) Quota sampling 
B) Purposive sampling 
C) Referral sampling 
D) Convenience sampling

Question 20

The essence of a"known"probability rests in the ________ rather than in knowing the exact size of the population.

Accepted Answer

A) sample size 
B) population estimate 
C) sampling method 
D) survey method 
A) sample size 
B) population estimate 
C) sampling method 
D) survey method

Which sampling method is used as a means of ensuring that convenience samples will have the desired proportion of different respondent classes?

Systematic sampling is more efficient than simple random sampling because only one or a very few random numbers need to be drawn at the beginning.

Despite some advantages,systematic sampling does not have the potential to create a sample in quality to samples created from simple random sampling.

When researcher uses his or her judgment or that of some other knowledgeable person to identify who will be in the sample,he or she is using what type of nonprobability sampling method?

Sampling for Internet surveys poses special opportunities and challenges,but most of these issues can be addressed in the context of our probability and nonprobability sampling concepts.Describe the three main types of sampling used in Internet surveying.

Cluster sampling is desirable when:

The type of sampling method in which a sample frame is divided into groups,which are highly similar to the others is:

The sampling method in which subjectivity and convenience are factors is:

Using a sample versus taking a census is almost always preferred.Which of the following is NOT an advantage of using a sample versus a census?

The sample and sample unit exist within the area called the sample frame.

A skewed population has a long tail on one side and a short tail on the opposite end,and deviates greatly from the bell-shaped distribution that is assumed to be the case in the use of simple random,systematic,or cluster sampling.

Chain referral samples are not appropriate when there is a limited or disappointingly short sample frame and when respondents can provide the names of others who would qualify for the survey.

In quota sampling,members of the population who are less well known or disliked or whose opinions conflict with the selected respondents have a low probability of being selected.

Systematic sampling is probability sampling because it employs a non-random starting point,which ensures there is sufficient randomness in the systematic sample to approximate an equal probability of any member of the population being selected into the sample.

Panel companies are especially adept at ________ because they have huge databases of information regarding demographics,possessions,lifestyle,medical ailments,and so on that can be used to select panel members to be survey respondents.

The difficulties encountered by U.S.census takers are identical to those encountered in marketing research.

Whenever a sample is taken,the survey will reflect:

A research company performing a mall intercept study would be an example of the use of what type of sampling method?

The essence of a"known"probability rests in the ________ rather than in knowing the exact size of the population.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 9: Selecting the Sample

Which sampling method is used as a means of ensuring that convenience samples will have the desired proportion of different respondent classes?

Systematic sampling is more efficient than simple random sampling because only one or a very few random numbers need to be drawn at the beginning.

Despite some advantages,systematic sampling does not have the potential to create a sample in quality to samples created from simple random sampling.

When researcher uses his or her judgment or that of some other knowledgeable person to identify who will be in the sample,he or she is using what type of nonprobability sampling method?

Sampling for Internet surveys poses special opportunities and challenges,but most of these issues can be addressed in the context of our probability and nonprobability sampling concepts.Describe the three main types of sampling used in Internet surveying.

Cluster sampling is desirable when:

The type of sampling method in which a sample frame is divided into groups,which are highly similar to the others is:

The sampling method in which subjectivity and convenience are factors is:

Using a sample versus taking a census is almost always preferred.Which of the following is NOT an advantage of using a sample versus a census?

The sample and sample unit exist within the area called the sample frame.

A skewed population has a long tail on one side and a short tail on the opposite end,and deviates greatly from the bell-shaped distribution that is assumed to be the case in the use of simple random,systematic,or cluster sampling.

Chain referral samples are not appropriate when there is a limited or disappointingly short sample frame and when respondents can provide the names of others who would qualify for the survey.

In quota sampling,members of the population who are less well known or disliked or whose opinions conflict with the selected respondents have a low probability of being selected.

Systematic sampling is probability sampling because it employs a non-random starting point,which ensures there is sufficient randomness in the systematic sample to approximate an equal probability of any member of the population being selected into the sample.

Panel companies are especially adept at ________ because they have huge databases of information regarding demographics,possessions,lifestyle,medical ailments,and so on that can be used to select panel members to be survey respondents.

The difficulties encountered by U.S.census takers are identical to those encountered in marketing research.

Whenever a sample is taken,the survey will reflect:

A research company performing a mall intercept study would be an example of the use of what type of sampling method?

The essence of a"known"probability rests in the ________ rather than in knowing the exact size of the population.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters